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Now, don’t just buy gold. Buy SmartGold with Bollywood actress Sonali Bendre

Ritvaa launches SmartGold Mangalsutra — traditions made modern

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Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery collection at a glittering launch event held at the Intercontinental, Mumbai.

The evening saw the launch of Ritvaa’s elegant line of SmartGold Mangalsutras — designs that beautifully blend timeless traditions with modern sophistication. Each piece celebrates the strength, grace, and individuality of today’s woman, for whom tradition is not a constraint but an expression of self.

For centuries, the mangalsutra has been more than an ornament — it is a sacred symbol of love, trust, and commitment. With Ritvaa SmartGold, this eternal sentiment finds a new voice — lighter in feel, versatile in design, and enduring in beauty.

Welcoming guests at the event, Hanissh Jaain, Co-founder of Ritvaa, shared,“Ritvaa’s SmartGold jewellery is crafted for the woman who embodies balance — confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.

Made with certified 24-carat SmartGold, Ritvaa’s jewellery gives women the freedom to wear gold fearlessly, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a 100% lifetime gold buyback guarantee, making it not just a style choice but a smart choice.

Speaking about the inspiration behind Ritvaa, Amit Jaain, Co-founder, said, “The modern Indian woman no longer wears gold just for tradition — she wears it for herself. Ritvaa was born to make that emotion tangible — to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it’s the evolution of tradition.

The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase where five real women, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolized Ritvaa’s ethos: jewellery that lives in the everyday, not just on occasions.

Ritvaa’s SmartGold collection will be launched on-ground soon through SmartGold Lounges/ Experience Centers across major metros and Tier-2 cities. The brand’s design philosophy brings together Indian artistry and contemporary minimalism, tailored to regional preferences while maintaining a universally elegant appeal.

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Gargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar

A Rain-Kissed Celebration Of Green, Cosy, Unhurried Beauty – Jewellery Made For The Season Of Petrichor and Warm Chai

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As the first showers start to fall across the country, Gargi by P N Gadgil and Sons (PNGS) unveils its Monsoon Collection 2026, a collection of contemporary silver and certified natural diamond jewellery that draws inspiration from everything the season brings with it – rain-washed greens, misty mornings, the comfort of staying in and the quiet romance of getting drenched. The campaign is led by Mithila Palkar, the actor and the brand ambassador of Gargi, who is in her second year as the face of Gargi.

A Collection from the Rain
The Monsoon Collection reinvents the moods of the season in 925 sterling silver and certified natural diamonds. Delicate raindrop silhouettes, leaf and vine motifs, and dewdrop-inspired settings thread the earring, pendant, ring, and necklace range, pieces designed to catch the light as rain catches on a windowpane. The green accents are inspired by the season’s landscape; the cool sheen of silver mirrors grey skies and glistening streets.
Each piece is designed to transition from a rainy workday to an evening chai date, lightweight, versatile and unafraid of the weather, true to Gargi’s philosophy of affordable luxury. The line of certified natural diamonds adds the right touch of sparkle for the woman who believes the monsoon deserves its own kind of dressing up.

The Campaign: Green, Cosy, Beautiful
The campaign film and visuals feature Mithila Palkar at the heart of the monsoon, immersed in the textures of the season, against a backdrop of lush greens and rain-streaked light. The campaign is not trying to escape the rains. It embraces it. The joy of a warm cup by the window, the shimmer of wet leaves, the beauty of going slow. Launched across digital platforms, social media, and in-store displays, the campaign urges women to see the monsoon not as a break in their style calendar but as its most atmospheric chapter.

Speaking on the launch, Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons said:

“Monsoon is India’s most emotional season. It slows us down, brings us home, and makes us notice beauty in the everyday. We wanted jewellery that belongs to those moments with this collection: the green of the hills, the comfort of a cosy evening, the sparkle of rain on a window. Mithila effortlessly creates that feeling. In her second year with us, she has become the embodiment of what Gargi stands for – real, graceful and modern. We are inviting every woman, through this campaign, to romance the rains in her own way.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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