National News

No business with Turkey and Azerbaijan: Jewellers Association of Jaipur

Published

10 months ago

May 21, 2025

781 Views

Jaipur’s jewellers will not do business with Turkey and Azerbaijan. They will underscore the fact that supporting Pakistan will prove costly for Turkey and Azerbaijan. The Jewellers Association of Jaipur has initiated a trade boycott. Rough stones are imported from Turkey and colored gemstones are exported. This step has been taken in response to public sentiment and in the national interest.

The decision was taken at an executive meeting held by Jewellers Association of Jaipur. The Associations President Alok Sonkhia and Secretary Neeraj Lunawat appealed to jewellers across Jaipur to boycott Turkey and Azerbaijan.

The Jewellers Association of Jaipur, aligning with national sentiment, has decided to halt all business dealings with Turkey and Azerbaijan. This includes stopping imports of rough stones (used in jewellery manufacturing) from Turkey and halting exports of colored gemstones to these countries.

The statement reflects a recent, broader movement within India’s jewellery sector to boycott trade with Turkey and Azerbaijan. This action comes after both countries publicly supported Pakistan during recent escalations in India-Pakistan tensions, particularly after events like the Pahalgam terror attack and Operation Sindoor.

This is not an isolated decision. The All India Gem and Jewellery Domestic Council (GJC), the apex body for the sector, has called for a nationwide halt to all business transactions with Turkey and Azerbaijan. The boycott extends beyond jewellery to include machinery, equipment, and even calls for the Indian film industry to avoid shooting in these countries.

National News

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.

Published

21 minutes ago

March 7, 2026

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1,979 Views

While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”

Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.

The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.

Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”

At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.