National News
No business with Turkey and Azerbaijan: Jewellers Association of Jaipur
Jaipur’s jewellers will not do business with Turkey and Azerbaijan. They will underscore the fact that supporting Pakistan will prove costly for Turkey and Azerbaijan. The Jewellers Association of Jaipur has initiated a trade boycott. Rough stones are imported from Turkey and colored gemstones are exported. This step has been taken in response to public sentiment and in the national interest.
The decision was taken at an executive meeting held by Jewellers Association of Jaipur. The Associations President Alok Sonkhia and Secretary Neeraj Lunawat appealed to jewellers across Jaipur to boycott Turkey and Azerbaijan.
The Jewellers Association of Jaipur, aligning with national sentiment, has decided to halt all business dealings with Turkey and Azerbaijan. This includes stopping imports of rough stones (used in jewellery manufacturing) from Turkey and halting exports of colored gemstones to these countries.
The statement reflects a recent, broader movement within India’s jewellery sector to boycott trade with Turkey and Azerbaijan. This action comes after both countries publicly supported Pakistan during recent escalations in India-Pakistan tensions, particularly after events like the Pahalgam terror attack and Operation Sindoor.
This is not an isolated decision. The All India Gem and Jewellery Domestic Council (GJC), the apex body for the sector, has called for a nationwide halt to all business transactions with Turkey and Azerbaijan. The boycott extends beyond jewellery to include machinery, equipment, and even calls for the Indian film industry to avoid shooting in these countries.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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