National News
No business with Turkey and Azerbaijan: Jewellers Association of Jaipur
Jaipur’s jewellers will not do business with Turkey and Azerbaijan. They will underscore the fact that supporting Pakistan will prove costly for Turkey and Azerbaijan. The Jewellers Association of Jaipur has initiated a trade boycott. Rough stones are imported from Turkey and colored gemstones are exported. This step has been taken in response to public sentiment and in the national interest.
The decision was taken at an executive meeting held by Jewellers Association of Jaipur. The Associations President Alok Sonkhia and Secretary Neeraj Lunawat appealed to jewellers across Jaipur to boycott Turkey and Azerbaijan.
The Jewellers Association of Jaipur, aligning with national sentiment, has decided to halt all business dealings with Turkey and Azerbaijan. This includes stopping imports of rough stones (used in jewellery manufacturing) from Turkey and halting exports of colored gemstones to these countries.
The statement reflects a recent, broader movement within India’s jewellery sector to boycott trade with Turkey and Azerbaijan. This action comes after both countries publicly supported Pakistan during recent escalations in India-Pakistan tensions, particularly after events like the Pahalgam terror attack and Operation Sindoor.
This is not an isolated decision. The All India Gem and Jewellery Domestic Council (GJC), the apex body for the sector, has called for a nationwide halt to all business transactions with Turkey and Azerbaijan. The boycott extends beyond jewellery to include machinery, equipment, and even calls for the Indian film industry to avoid shooting in these countries.
National News
VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi
~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.


The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:

“This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.
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