BrandBuzz
Nishani Studio Introduces ‘Inishi’: A playful new collection celebrating bonds beyond labels
India’s first truly customizable jewellery brand presents its latest collection just in time for Raksha Bandhan and Friendship Day.
Nishani Studio, the trailblazing customizable jewellery brand co-founded by Suhani Garg and Debi Nishimura, is thrilled to announce the launch of its newest capsule: Inishi. Inspired by the Japanese ethos of thoughtful minimalism and joyful expression, Inishi is a vibrant, playful collection that celebrates bonds of love, friendship, and shared memories just in time for Raksha Bandhan and Friendship Day.
“This is one of our most experimental collections so far,” says Suhani Garg, Co-founder and Creative Head of Nishani.
A Celebration of Colour, Connection, and Customisation
Unlike Nishani’s earlier collections that lean into modular metal design, Inishi embraces colour and whimsy. The collection features:
- Beaded Bracelet Sets – Designed in twos, each pair includes complementary charms like interlocking puzzle pieces or yin-yang symbols. Ideal for siblings, best friends, or anyone you share a bond with, each set is available in two distinct colourways.
- Matching Necklaces – Coordinated with the bracelet sets, these necklaces continue the multicolour bead and charm theme, offering a cohesive, casual chic look.
- Stackable Ring Bands – Available in nine bright shades, these rings can be mixed and matched for endless combinations.
- Split Yin-Yang Rings – Designed as a two-part stackable ring that can be shared between friends or siblings, echoing the duality and balance of strong relationships.
- Playful Charms – Featuring the Yin-Yang symbol, a heart lock (a nod to Nishani’s best-selling original), and an airplane motif symbolising travel and memory-making.
- Lightweight Earrings – Two minimal designs created to effortlessly complement the rest of the capsule.
A New Direction, Rooted in Nishani’s Signature Values
Though Inishi is a departure in terms of materiality with pearls, multicolour beads, and bold charm play it stays true to Nishani’s brand DNA: personalised, versatile, expressive design. Every piece is easy to wear, stack, or share, and is crafted with the highest standards of finish and comfort.
“Inishi is all about creating joyful jewellery that speaks to modern relationships—fluid, meaningful, and not defined by tradition alone,” adds Suhani.
BrandBuzz
Indriya unveils ‘Devi’, a Navaratri Collection celebrating the Divine Feminine
Devi draws inspiration from ancient legends, divine motifs and cultural artistry, and embodies strength, grace, and the essence of the modern feminine journey
Indriya, Aditya Birla Jewellery, is proud to present ‘Devi’—a radiant new collection that celebrates the eternal feminine spirit. Launched in the auspicious lead-up to Navratri, ‘Devi’ is an ode to every woman, embodying strength, compassion, and grace, and reflecting the timeless essence of the Goddess within her.
At the heart of ‘Devi‘ is Mata ni Pachedi, a centuries-old textile art from Gujarat that depicts stories of the goddess through her devotees, floral motifs, and temple icons. Traditionally created with hand block printing and freehand painting, this craft has been reimagined in jewellery design, blending heritage with modern expression.
The collection also draws inspiration from the Kaliganthi, a revered necklace of seven amulet-shaped units symbolising the seven divine mothers. Once cherished by brides as a protective charm of heritage and legacy, its motifs are rediscovered in the context of Devi as timeless symbols of perseverance, power, and eternal beauty.
Speaking on the launch, Sandeep Kohli, CEO, Indriya, said, “At Indriya, our vision has always been to create jewellery that reflects artistry, emotion, and heritage. Devi is not just a collection. It is a celebration of the divinity within every woman. It reminds us that each woman carries the strength of the Goddess in her, resilient, radiant, and timeless.”
Abhishek Rastogi, Head of Design, Indriya, said, “The design journey of ‘Devi’ draws inspiration from revered motifs like Mata ni Pachedi and the Kaliganthi. Each piece integrates sacred symbolism—lotuses, celestial patterns, and amulets—with refined craftsmanship and modern sensibilities. The result is a collection that celebrates this feminine spirit.”
This creation is a reflection of Indriya’s deep commitment to preserving traditional kaarigari and celebrating the rich legacy of Gujarat through timeless design. With ‘Devi’, we continue our role as custodians of India’s artistic and historical narratives, giving heritage a contemporary voice that resonates today.
Since its inception in 2024, the brand has expanded rapidly across the country, establishing a strong presence in the North, South, and Western regions. With a growing network of now 29 stores across North, South, East and West India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, Patna, and in Uttar Pradesh—with one store each in Lucknow and Prayagraj; and one each in Indore, Jodhpur, Surat, Vijayawada, and Odisha—reflecting Indriya’s growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
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