Brand Talks
Nishani Studio Introduces ‘Inishi’: A playful new collection celebrating bonds beyond labels
India’s first truly customizable jewellery brand presents its latest collection just in time for Raksha Bandhan and Friendship Day.
Nishani Studio, the trailblazing customizable jewellery brand co-founded by Suhani Garg and Debi Nishimura, is thrilled to announce the launch of its newest capsule: Inishi. Inspired by the Japanese ethos of thoughtful minimalism and joyful expression, Inishi is a vibrant, playful collection that celebrates bonds of love, friendship, and shared memories just in time for Raksha Bandhan and Friendship Day.
“This is one of our most experimental collections so far,” says Suhani Garg, Co-founder and Creative Head of Nishani.
A Celebration of Colour, Connection, and Customisation
Unlike Nishani’s earlier collections that lean into modular metal design, Inishi embraces colour and whimsy. The collection features:
- Beaded Bracelet Sets – Designed in twos, each pair includes complementary charms like interlocking puzzle pieces or yin-yang symbols. Ideal for siblings, best friends, or anyone you share a bond with, each set is available in two distinct colourways.
- Matching Necklaces – Coordinated with the bracelet sets, these necklaces continue the multicolour bead and charm theme, offering a cohesive, casual chic look.
- Stackable Ring Bands – Available in nine bright shades, these rings can be mixed and matched for endless combinations.
- Split Yin-Yang Rings – Designed as a two-part stackable ring that can be shared between friends or siblings, echoing the duality and balance of strong relationships.
- Playful Charms – Featuring the Yin-Yang symbol, a heart lock (a nod to Nishani’s best-selling original), and an airplane motif symbolising travel and memory-making.
- Lightweight Earrings – Two minimal designs created to effortlessly complement the rest of the capsule.
A New Direction, Rooted in Nishani’s Signature Values
Though Inishi is a departure in terms of materiality with pearls, multicolour beads, and bold charm play it stays true to Nishani’s brand DNA: personalised, versatile, expressive design. Every piece is easy to wear, stack, or share, and is crafted with the highest standards of finish and comfort.
“Inishi is all about creating joyful jewellery that speaks to modern relationships—fluid, meaningful, and not defined by tradition alone,” adds Suhani.
Brand Talks
Gargi by P N Gadgil and Sons launches Diwali-Dussehra campaign with brand ambassador Mithila Palkar
Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.
A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.
Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”
The Festive Campaign: A 360-Degree Party
This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:
Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.
Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.
Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.
A Vision Based on Tradition and New Ideas
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
Honouring Light, Victory, and Women’s Strength
The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.
The Collection
The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.
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