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New Plumb Club research shows growing awareness and acceptance of lab-grown diamonds, gems

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The Plumb Club Industry and Market Insights 2025 reveals that shoppers are increasingly aware of, and more open to, lab-grown gem options. This, despite the industry having many different opinions on the subject. The consumer survey, completed with over 2,000 jewelry buying ,consumers across the county, shows a definite upswing among customers compared to only 2 years prior and provides retailers with insight and direction for business planning.

84% of consumer respondents said they are aware of the choice of lab-grown diamonds in fine jewelry. The 2025 survey noted an increase of 13% from the 2023 survey in customers who feel they know the differences between natural and lab-grown diamonds and a decrease of 15% in customers who feel they do not know the difference. 49% said they are not confident of the differences.

The survey highlights that for lab-grown gems, such as rubies, emeralds and sapphires, 83% of customers say that if they learned the gems were chemically, optically and physically the same as their mined counterparts they would be open to buying them. Regarding the openness to receiving lab-grown diamonds in jewelry, other than engagement and bridal pieces, 83% say that they are. 74% said they would be open to receiving a lab-grown diamond for an engagement ring.

Price consideration is a determining factor for 31% of consumers considering a lab-grown diamond or lab-grown diamond engagement ring, while getting a higher clarity or color of diamond is the determining factor for 30%.

When it comes to preference for a diamond’s origin, 37% of respondents say they do not have enough information to make the decision between natural or lab-grown. 33% said they would prefer a lab-grown and 30% said they would prefer a natural diamond. When comparing two diamonds of the same cut, color, quality and size, 49% of respondents said they would prefer a natural diamond.

The insights shared here are part of a multi-faceted research study initiated by The Plumb Club with the assistance of Paola Deluca, The Futurist, and Qualtrics, a world-renowned survey and analytics firm. The study was conducted with a sampling of over 2,000 men and women from the ages of 25 – 60 with a balanced demographic and psychographic mix across the US with the goal of understanding how individuals engage with jewelry. Respondents had all attended some college or higher and had a combined household income of at least $75K/year. Additional information from this expansive research will be shared over the next several weeks.

The research document will be shared in its entirety during the JCK Las Vegas Show with a presentation on Saturday, June 7 2025.

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JB Insights

Titanium Jewellery Manufacturing: Convergence Of Advanced Manufacturing, AI, and Surface Chemistry

For Trade Professionals, Understanding The Tech Powering This Trend Isn’t Just Academic—It’s The Key To Navigating The Next Decade Of Luxury Design.

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Titanium has officially broken free from its industrial roots. Long reserved for aerospace engineering and medical implants, this ultra-tough metal has been repositioned at the pinnacle of luxury watchmaking and high jewelry. Driven by a convergence of advanced manufacturing, AI, and surface chemistry, titanium is giving traditional precious metals a run for their money.

For trade professionals, understanding the tech powering this shift isn’t just academic—it’s the key to navigating the next decade of luxury design. Here are the core innovations driving the titanium revolution.

1. 3D Printing & Direct Metal Laser Sintering (DMLS)

Working with titanium presents a notorious metallurgical hurdle: its extreme melting point () makes traditional casting and soldering nearly impossible. Enter Direct Metal Laser Sintering (DMLS).

By using high-powered lasers to fuse microscopic titanium powder layer by layer, designers can bypass traditional workbench limitations entirely. This additive manufacturing capability allows ateliers to produce complex, hollow, and lattice-like organic structures. The result? Massively oversized, avant-garde statement pieces that remain remarkably lightweight and structurally indestructible.

2. Precision via AI-Driven CNC Machining

Titanium’s legendary hardness routinely destroys standard bench tools, making traditional hand-carving or standard machining painfully slow and cost-prohibitive. To solve this, forward-thinking manufacturers are deploying AI-driven Computer Numerical Control (CNC) machining.

AI algorithms optimize tool paths in real-time, reducing tool wear while carving intricate geometries at unprecedented speeds. Furthermore, these smart CNC systems achieve an ultra-refined grain size on the metal’s surface—a crucial prerequisite for achieving a flawless, mirror-like finish and vibrant color differentiation.

3. Electrochemical Anodization: Painting with Electricity

One of titanium’s most disruptive luxury features is its ability to take on vivid coloration without the use of fragile paints, platings, or enamels. Through electrochemical anodization, jewelers submerge the metal in an electrolytic bath and apply precise electrical currents.

Rather than adding a pigment, this process alters the thickness of the titanium’s natural oxide layer, changing how light refracts off the surface. Ateliers can consistently achieve fade-resistant, biocompatible hues ranging from deep electric blues and magentas to striking rainbow gradients.

[Electric Current Applied] ➔ [Oxide Layer Thickens/Shifts] ➔ [Light Refraction Alters] ➔ [Vibrant, Fade-Resistant Color]

4. Next-Gen Wearable Tech Integration

The booming smart jewelry sector demands materials that are bio-friendly, exceptionally durable, and featherlight. Aerospace-grade titanium has become the gold standard for this niche.

Market leaders like Ultrahuman utilize titanium chassis to house highly sensitive, medical-grade sensors. Because titanium acts as a rugged, hypoallergenic shield, it seamlessly protects internal components tracking Heart Rate Variability (HRV), skin temperature, and sleep cycles, all while offering the comfort of a traditional wedding band.

5. High-Jewelry’s “Stealth Wealth” Aesthetic

In the high-jewelry circuit, “heavy” no longer automatically equates to “valuable.” Elite international ateliers are embracing raw and black titanium as the ultimate canvas for haute joaillerie.

Weighing 45% lighter than stainless steel and a fraction of the weight of platinum, titanium allows designers to set massive, multi-carat precious gemstones into expansive designs without weighing down the wearer. Its deep, muted tones offer a stark, contemporary contrast to diamonds and colored gems, perfectly capturing the minimalist, “stealth wealth” aesthetic coveted by modern collectors.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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