BrandBuzz

This Diwali, You Are The Occasion: Lukson Reimagines Festive Jewellery Shopping With Its New Campaign

Ahead Of Dhanteras and Diwali, The Lab Grown Diamond Jewellery Brand Puts Self Expression At The Heart Of The Season With ‘You Are The Occasion’, A Campaign That Asks Why Anyone Should Wait For A Reason To Shine

Published

11 seconds ago

October 31, 2026

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With Dhanteras on Friday, 6 November and Diwali on Sunday, 8 November, India is entering its biggest jewellery buying week of the year. This Diwali, Lukson, a contemporary lab grown diamond jewellery brand, is asking a simple question: why wait for an occasion when every moment is worth celebrating? With its festive campaign, ‘You Are the Occasion’, the brand challenges conventional occasion led jewellery shopping and invites consumers to make themselves the reason to sparkle this season.

The campaign builds on a simple idea: celebrations need not be limited to festivals, weddings or milestones. A personal achievement, a spontaneous evening out, or simply the desire to feel good can be reason enough to dress up. In a season when jewellery is so often bought for the calendar, by putting the individual at the centre of the celebration, Lukson encourages consumers to embrace a more personal and spontaneous approach to jewellery, this Diwali and beyond.

Commenting on the campaign, Anand Lukhi, Co Founder, Lukson, said:

“At Lukson, we believe jewellery should reflect the person wearing it, not just the occasion. With ‘You Are the Occasion’, we want to encourage people to find joy in their own moments and celebrate what makes them unique.”

The campaign’s brand film, ‘This Festive Season, Be Your Own Occasion’, brings this philosophy to life, presenting lab grown diamond jewellery as an expression of personal style and individuality rather than something reserved exclusively for special events.

Sharing the consumer insight behind the campaign, Shubham Patil, Head of Marketing, Lukson, said:

“We saw an opportunity to move beyond the usual festive narrative of buying jewellery for a particular event. Our aim was to create a campaign that feels personal and relevant to how people want to express themselves today, making jewellery a choice driven by how they feel, not just by what the calendar says.”

Through its focus on contemporary design and accessible premium positioning, Lukson aims to make lab grown diamond jewellery relevant to a wider range of occasions, from Diwali gatherings and festive evenings to everyday moments of self expression.

The campaign comes as Lukson continues to strengthen its presence across India, with 15 stores across 11 cities and an online shopping platform at www.lukson.co. Through the festive period, the campaign is being brought to consumers across digital platforms and the brand’s retail network, alongside its Big Bling Festival in stores, which offers a flat 30 percent off on diamond value and up to 100 percent off on making charges, with a complimentary gold coin.

With ‘You Are the Occasion’, Lukson offers a fresh perspective on festive jewellery shopping this Diwali, encouraging consumers to define their own reasons to celebrate.

Don’t wait for the occasion. Be the occasion.

Watch the Brand Film

This Festive Season, Be Your Own Occasion | Lukson

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IGM’s RamMudra : Kuberdev Ka Sona Lights Up The Festive Gold Market

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BrandBuzz

IGM’s RamMudra : Kuberdev Ka Sona Lights Up The Festive Gold Market

RamMudra Fulfils Diwali Pujan By Invoking The Blessings Of Goddess Lakshmi As Well As Lord Kuber. Lakshmiji Hain Dhan Ki Devi Aur Kuberji Hain Dhan Ke Devta. Isliye Kuberji Ke Bina Dhanteras Aur Diwali Ka Lakshmi Pujan Adhoora Hai. Lakshmiji Samriddhi Laati Hain Aur Kuberji Usse Sambhalte Hain Aur Badhate Hain.

Published

19 hours ago

October 30, 2026

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This festive season brings a unique way to reconnect ancient traditions of the land with modern innovations. This has been made possible by IGM (India Gold Metaverse), which has rolled out RamMudra – Kuberdev ka Sona.

Restoring a theological equilibrium of sorts with the debut of RamMudra – the ‘Divine Blessed Gold’ coins – IGM has reengineered the domestic bullion ecosystem anchored in its twin philosophies of ‘Gold is Technology’ and ‘Gold is Emotions’.

For generations, Indian households have focused their bullion purchases almost exclusively on Goddess Lakshmi. According to scriptural tradition, any Dhanteras or Diwali worship remains incomplete without invoking the blessings of Lord Kuber. While the Goddess of Wealth bestows prosperity upon a home, it is Lord Kuber—the divine treasurer—who actually safeguards and multiplies that fortune.

Enter RamMudra, the Devya Sona.

Birth of ‘Divine Blessed Gold’

The concept draws directly from the sacred lore of Tirupati. When Lord Balaji sought the hand of Goddess Padmavati, her father, King Akasha Raja, stipulated one extraordinary condition: Their nuptials had to be the grandest celebration ever witnessed in the past, present, or future (na bhuto na bhavishyati).

To finance a celestial wedding of such unprecedented scale, Lord Balaji borrowed 14 lakh RamMudra gold coins from Lord Kuber—a princely sum valued at roughly Rs 21,000 crore in today’s market. Devotees believe Lord Balaji is still repaying this cosmic debt through the temple offerings made by pilgrims right up until the end of Kaliyuga.

In return, Goddess Lakshmi showers grace upon contributors based purely on their bhaavna (sincerity and devotion) rather than the size of their donation. Honouring this sacred custom, IGM has pledged a share of its projected profits to the Tirupati Balaji trust in advance, effectively turning every minted piece into ‘Blessed Gold’.

‘Bharat Ka Sona, Bharat Ke Liye’

Minted in 999.9 fine purity, the limited-edition physical coins are available across seven weight denominations: 1g, 2g, 5g, 10g, 20g, 50g, and 100g. Buyers can select from five distinct obverse engravings featuring Lord Kuber, the triad of Padmavati–Balaji–Lakshmi, Goddess Lakshmi, Saraswati–Lakshmi–Ganesh, or Lord Dhanvantari.

Crucially, the entire line operates under the banner of ‘Bharat Ka Sona, Bharat Ke Liye’. Enforcing a strict zero-import mandate that supports the Prime Minister’s Atmanirbhar Bharat vision, IGM crafts every coin exclusively from 100 per cent recycled domestic bullion certified to ‘India Good Delivery’ standards.

Temple to tech: Digital gold backed by 1:1 reserves

The technological architecture behind the scenes is equally rigorous. Available alongside physical coins is RamMudra digital gold—one of the world’s few Gold-Backed Digital Tokens built on blockchain with real-time Proof of Reserves. Each digital unit is backed 1:1 by physical bullion reserves. Sequel Logistics is the custodian while Vistra Global Solutions is the administrator.

Uniquely, the custodian, administrator, and everyday buyer each have access to their own verification node on the blockchain, allowing investors to independently verify their gold holdings at any moment.

Anyone can immediately start a RamMudra digital gold portfolio with as little as ₹10 or acquire heirloom RamMudra physical gold coins via authorised partner jewellers, the IGM Mumbai office, the RamMudra mobile app, or online from www.rammudra.com. Whatever the route, RamMudra ensures savers no longer have to choose between ancient faith and ledger-grade transparency.