JB Insights
New Plumb Club research shows growing awareness and acceptance of lab-grown diamonds, gems
The Plumb Club Industry and Market Insights 2025 reveals that shoppers are increasingly aware of, and more open to, lab-grown gem options. This, despite the industry having many different opinions on the subject. The consumer survey, completed with over 2,000 jewelry buying ,consumers across the county, shows a definite upswing among customers compared to only 2 years prior and provides retailers with insight and direction for business planning.
84% of consumer respondents said they are aware of the choice of lab-grown diamonds in fine jewelry. The 2025 survey noted an increase of 13% from the 2023 survey in customers who feel they know the differences between natural and lab-grown diamonds and a decrease of 15% in customers who feel they do not know the difference. 49% said they are not confident of the differences.
The survey highlights that for lab-grown gems, such as rubies, emeralds and sapphires, 83% of customers say that if they learned the gems were chemically, optically and physically the same as their mined counterparts they would be open to buying them. Regarding the openness to receiving lab-grown diamonds in jewelry, other than engagement and bridal pieces, 83% say that they are. 74% said they would be open to receiving a lab-grown diamond for an engagement ring.
Price consideration is a determining factor for 31% of consumers considering a lab-grown diamond or lab-grown diamond engagement ring, while getting a higher clarity or color of diamond is the determining factor for 30%.
When it comes to preference for a diamond’s origin, 37% of respondents say they do not have enough information to make the decision between natural or lab-grown. 33% said they would prefer a lab-grown and 30% said they would prefer a natural diamond. When comparing two diamonds of the same cut, color, quality and size, 49% of respondents said they would prefer a natural diamond.
The insights shared here are part of a multi-faceted research study initiated by The Plumb Club with the assistance of Paola Deluca, The Futurist, and Qualtrics, a world-renowned survey and analytics firm. The study was conducted with a sampling of over 2,000 men and women from the ages of 25 – 60 with a balanced demographic and psychographic mix across the US with the goal of understanding how individuals engage with jewelry. Respondents had all attended some college or higher and had a combined household income of at least $75K/year. Additional information from this expansive research will be shared over the next several weeks.
The research document will be shared in its entirety during the JCK Las Vegas Show with a presentation on Saturday, June 7 2025.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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