DiamondBuzz
Natural Diamond Council Celebrates Legacy of Canadian Diamonds at Exclusive London Event with Lily James
Event at Canada House Highlights the Ethical Sourcing, Cultural Significance, and Global Impact of Canada’s Natural Diamonds
On March 19, 2025, the Natural Diamond Council (NDC), in collaboration with the High Commission of Canada in the UK and the Government of the Northwest Territories, hosted the prestigious “Diamonds, A Canadian Love Story” event at Canada House, Trafalgar Square, London. This exclusive gathering showcased the ethical sourcing, cultural heritage, and global influence of Canada’s natural diamonds, with a special focus on their positive impact on Indigenous communities and the fine jewellery industry.
Canada is renowned as one of the world’s leading sources of ethically mined diamonds, and the event celebrated the country’s commitment to responsible practices in the diamond industry. Key figures in the sector gathered to discuss the role of Canadian diamonds in the future of luxury jewellery.
A highlight of the evening was an insightful panel discussion moderated by Bronwyn Cosgrave, celebrated author and producer. The panel featured Lily James, Emmy-nominated actress and Global Ambassador for the Natural Diamond Council; Kateri Rose Lynn, Councillor of Dettah – Yellowknives Dene First Nation and representative of Diamond de Canada; Paul Gruner, CEO of Tłı̨chǫ Investment Corporation; and Jody Wainwright, Managing Director at Boodles. The discussion explored the rich legacy of Canadian diamonds, their ethical mining practices, and their cultural importance to Indigenous communities.
Attendees were also treated to an immersive exhibition featuring stunning collections from prestigious jewellery brands such as Dries Criel, Almod Diamonds, Boodles, Lands Collection by Diamonds of Canada, Misfit Diamonds, Gemporia, HRA Group, Diacore, and Canada’s winners of the Shining Light Awards by De Beers Group. These brands showcased the artistry and craftsmanship of Canadian diamonds, emphasizing their journey from the Earth to luxurious fine jewellery.
“Canadian diamonds are a true testament to ethical luxury, built on transparency and unmatched craftsmanship,” said David Kellie, CEO of the Natural Diamond Council. The event successfully brought together industry leaders, designers, and diamond enthusiasts for a meaningful conversation about the future of natural diamonds in the realm of responsible luxury.
DiamondBuzz
Diamond Slump forces Debswana to diversify into copper, platinum and solar
Diamond-centric mining models is giving way to broader resource portfolios
Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.
The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.
The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.
Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.
The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.
Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.
-
BrandBuzz14 hours agoThe Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
-
BrandBuzz14 hours agoAugmont Launches SPOT 2.0: One Platform. Every Product. Efficient Business
-
BrandBuzz18 hours agoSenco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
-
National News18 hours agoKushals Fashion Jewellery Curates Special Women’s Day Edit Celebrating Strength, Style and Self-Expression
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.