On March 19, 2025, the Natural Diamond Council (NDC), in collaboration with the High Commission of Canada in the UK and the Government of the Northwest Territories, hosted the prestigious “Diamonds, A Canadian Love Story” event at Canada House, Trafalgar Square, London. This exclusive gathering showcased the ethical sourcing, cultural heritage, and global influence of Canada’s natural diamonds, with a special focus on their positive impact on Indigenous communities and the fine jewellery industry.

Canada is renowned as one of the world’s leading sources of ethically mined diamonds, and the event celebrated the country’s commitment to responsible practices in the diamond industry. Key figures in the sector gathered to discuss the role of Canadian diamonds in the future of luxury jewellery.

A highlight of the evening was an insightful panel discussion moderated by Bronwyn Cosgrave, celebrated author and producer. The panel featured Lily James, Emmy-nominated actress and Global Ambassador for the Natural Diamond Council; Kateri Rose Lynn, Councillor of Dettah – Yellowknives Dene First Nation and representative of Diamond de Canada; Paul Gruner, CEO of Tłı̨chǫ Investment Corporation; and Jody Wainwright, Managing Director at Boodles. The discussion explored the rich legacy of Canadian diamonds, their ethical mining practices, and their cultural importance to Indigenous communities.

Attendees were also treated to an immersive exhibition featuring stunning collections from prestigious jewellery brands such as Dries Criel, Almod Diamonds, Boodles, Lands Collection by Diamonds of Canada, Misfit Diamonds, Gemporia, HRA Group, Diacore, and Canada’s winners of the Shining Light Awards by De Beers Group. These brands showcased the artistry and craftsmanship of Canadian diamonds, emphasizing their journey from the Earth to luxurious fine jewellery.

“Canadian diamonds are a true testament to ethical luxury, built on transparency and unmatched craftsmanship,” said David Kellie, CEO of the Natural Diamond Council. The event successfully brought together industry leaders, designers, and diamond enthusiasts for a meaningful conversation about the future of natural diamonds in the realm of responsible luxury.