DiamondBuzz
Natural Diamond Council Celebrates Legacy of Canadian Diamonds at Exclusive London Event with Lily James
Event at Canada House Highlights the Ethical Sourcing, Cultural Significance, and Global Impact of Canada’s Natural Diamonds
On March 19, 2025, the Natural Diamond Council (NDC), in collaboration with the High Commission of Canada in the UK and the Government of the Northwest Territories, hosted the prestigious “Diamonds, A Canadian Love Story” event at Canada House, Trafalgar Square, London. This exclusive gathering showcased the ethical sourcing, cultural heritage, and global influence of Canada’s natural diamonds, with a special focus on their positive impact on Indigenous communities and the fine jewellery industry.
Canada is renowned as one of the world’s leading sources of ethically mined diamonds, and the event celebrated the country’s commitment to responsible practices in the diamond industry. Key figures in the sector gathered to discuss the role of Canadian diamonds in the future of luxury jewellery.
A highlight of the evening was an insightful panel discussion moderated by Bronwyn Cosgrave, celebrated author and producer. The panel featured Lily James, Emmy-nominated actress and Global Ambassador for the Natural Diamond Council; Kateri Rose Lynn, Councillor of Dettah – Yellowknives Dene First Nation and representative of Diamond de Canada; Paul Gruner, CEO of Tłı̨chǫ Investment Corporation; and Jody Wainwright, Managing Director at Boodles. The discussion explored the rich legacy of Canadian diamonds, their ethical mining practices, and their cultural importance to Indigenous communities.
Attendees were also treated to an immersive exhibition featuring stunning collections from prestigious jewellery brands such as Dries Criel, Almod Diamonds, Boodles, Lands Collection by Diamonds of Canada, Misfit Diamonds, Gemporia, HRA Group, Diacore, and Canada’s winners of the Shining Light Awards by De Beers Group. These brands showcased the artistry and craftsmanship of Canadian diamonds, emphasizing their journey from the Earth to luxurious fine jewellery.
“Canadian diamonds are a true testament to ethical luxury, built on transparency and unmatched craftsmanship,” said David Kellie, CEO of the Natural Diamond Council. The event successfully brought together industry leaders, designers, and diamond enthusiasts for a meaningful conversation about the future of natural diamonds in the realm of responsible luxury.
DiamondBuzz
Richemont and Signet Jewelers Could Join Global Diamond Consortium In Bid For De Beers
Richemont, Signet Would Connect The Consortium To Key Global Growth Vectors Spanning Luxury High Jewelry and Mass-Market Retail.
The Global Diamond Consortium (GDC)
Richemont and Signet Jewelers are reported to be in talks about joining the Global Diamond Consortium (GDC), the preferred bidder for De Beers according to a Bloomberg News report.
GDC was selected in July 2026 as one of Anglo American’s preferred bidders for De Beers as part of Anglo American’s ongoing corporate restructuring.
The potential inclusion of Richemont—owner of luxury Maisons including Cartier and Van Cleef & Arpels—and Signet Jewelers—the world’s largest retailer of diamond jewelry, operating brands such as Kay Jewelers, Zales, and Jared—would connect the consortium to key global growth vectors spanning luxury high jewelry and mass-market retail.
Strengthening the Natural Diamond Ecosystem: Participation by major luxury brands and global retail leaders reinforces commitment across the entire value chain—from responsible mining and manufacturing to consumer engagement.
Balanced Governance Structure: Discussions center on potential minority equity positions that would support long-term category growth while maintaining appropriate separation between ownership and commercial strategy.
Broad Stakeholder Participation: The consortium continues to advance talks with host governments, including discussions with the Government of Botswana regarding a potential increase in its equity share in De Beers from 15% to approximately 25%, alongside participation from private investors and southern African host nations.
Discussions between GDC, Richemont, Signet, and participating government stakeholders remain ongoing. Terms of any potential participation, including the size of equity interests, have not been finalized and remain subject to regulatory approvals and definitive documentation.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.