Brand Talks
Mysore Shines Bright at Joyalukkas’ Brilliance Diamond Jewellery Show
Joyalukkas’ prestigious Brilliance Diamond Jewellery Show arrives in Mysuru on Aug. 9, showcasing limited-edition diamond and precious jewellery collections for connoisseurs of elegance and artistry.
The prestigious Brilliance Diamond Jewellery Show by Joyalukkas is set to dazzle Mysuru from Aug. 9. Known for its elegance and artistry, this exclusive exhibition offers jewellery lovers a rare chance to explore limited-edition diamond and precious jewellery collections, crafted for those with refined taste.
From statement bridal sets to contemporary everyday sparkle, the show features pieces that marry timeless tradition with modern aesthetics. Every design is a masterpiece, available only for a limited time during the show. The event was attended by esteemed customers and prominent guests, including V. Pallavi, P.R. George, and Jinesh V.S., Regional Manager, Joyalukkas, along with other dignitaries.
The show highlighted Joyalukkas’ commitment to delivering elegance, quality, and exceptional craftsmanship, offering Mysore’s jewellery lovers a first-hand look at timeless and contemporary diamond collections.
Dr. Joy Alukkas, Chairman of Joyalukkas Group, shared: “Mysuru has always been a major hub for fine jewellery. With the Brilliance Diamond Jewellery Show, we’ve brought together a collection that speaks to that refined sense of beauty and craftsmanship. This exhibition celebrates individuality, elegance and emotion.”
As part of the exclusive launch offer, customers will receive a complimentary 1-gram gold coin with every diamond jewellery purchase of Rs. 1 lakh and above during the exhibition period.
The show will be held at the Joyalukkas Mysuru showroom on B.N. Road and will run till Aug. 24.
Brand Talks
Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India
The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.
Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:
“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.