Brand Talks
Eternal vows, timeless sparkle: Mahabir Danwar Jewellers (Park street) unveils its Bridal collection, ‘Rajnandini’ on their glorious anniversary
~Embracing Tradition with New-age Diamond, Polki, Kundan and Jadau Bridal Jewellery~
Mahabir Danwar Jewellers (MDJ), India’s most trusted fine jewellery houses, established in 1970, is a name synonymous with trust, tradition, and eternal elegance. With four stores across Kolkata and Delhi, MDJ is known for its expertise in Kundan, Jadau, Diamond and Polki jewellery. With a legacy of award-winning craftsmanship and modern storytelling, MDJ continues to create pieces that resonate with the aspirations of today’s generation while honouring age-old traditions.
MDJ, Park Street is celebrating their anniversary with a limited-time ‘Scratch & Win’ offer from 11th to 18th August, 2025. Customers can avail up to 100% off on making charges, making it the perfect moment to invest in handcrafted heirloom jewels.
Commemorating the brand’s enduring legacy, MDJ (Park Street) proudly launches its latest collection, ‘Rajnandini’ – a tribute to the power, poise and grace of the modern-day queen. From resplendent bridal sets to statement-making pieces, the collection is an ode to the grandeur of India’s royal past, infused with contemporary sensibilities. Crafted by master karigars using modern techniques, ‘Rajnandini’ features ethereal Jadau/ Kundan, Polki, and Diamond creations that are rooted in tradition, yet speak the language of modern-day royalty.
Speaking on the occasion, Sandeep Soni, Director, Mahabir Danwar Jewellers, said, “As we celebrate another remarkable year of our journey, we honour our legacy of creating handcrafted fine jewellery that empowers the modern woman. Our anniversary marks not just a milestone, but a moment of gratitude — celebrated with exclusive offers and the unveiling of our much-awaited Bridal Collection, ‘Rajnandini’. Designed for the confident, contemporary bride, each piece tells a story of elegance, strength, and enduring beauty.”

The brand seamlessly blends tradition with modernity, ensuring that every creation reflects joy, exquisiteness and individuality. From signature pieces to everyday wear, explore a kaleidoscope of possibilities with jewellery that’s as vibrant and unique as you are.
With a deep respect for heritage craftsmanship and a reputation for excellence, MDJ continues to define what modern Indian luxury looks like — classic, bold, and eternal.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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