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Richa Chadha and Trisha Datwani launch Anmol Accents: Everyday fine luxury jewellery for the modern Indian woman

Anmol Jewellers has introduced Anmol Accents, an everyday-luxury jewellery line for the modern Indian woman, blending the brand’s signature craftsmanship with versatile, wearable, and personal designs.

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Anmol Jewellers, one of India’s most trusted names in fine jewellery, is excited to announce the launch of Anmol Accents, a fresh new jewellery line created for the modern Indian woman on the go. Designed as a collection of everyday-luxury pieces, Anmol Accents brings Anmol’s legacy craftsmanship into today’s world: versatile, wearable, and personal.

Conceptualised and developed by Trisha Datwani Anand, second-generation jeweller and founder of Anmol Accents, this line is all about modern women who define luxury in their own way, balancing ambition, identity, and everything in between.

From reimagined mangalsutras to sleek gold hoops and delicate bracelets stacked for a coffee run, Anmol Accents offers finely crafted pieces that blend fashion, function, and feeling, thoughtfully designed to move with her, wherever the day takes her. This collection offers the perfect blend of quiet confidence and accessible luxury, ideal for styling, gifting, or celebrating yourself.

Trisha Datwani Anand speaking at the launch said, “Luxury has always been personal for Anmol. Today, women want more than just adornment. They want stories, subtle but distinct craftsmanship, intention with fluidity and ease. Anmol Accents is about celebrating their everyday: the meetings, the milestones, the mood shifts. These are jewellery pieces that accompany you as you grow into the person you’re meant to be.”

“Anmol has always been a brand of firsts, and Accents is another one continuing that legacy,” said Ishu Datwani, Founder of Anmol Jewellers. “It’s not just jewellery for special occasions. It’s for women writing their definitions of luxury, every single day. We’re proud to watch Trisha build this, thoughtfully, boldly, beautifully.”

During the launch, Anmol Accents announced its CSR support to Srujna Charitable Trust, supporting their Super Didi Program. The initiative helps underserved women across India develop entrepreneurial skills, digital literacy, and leadership abilities. Through 12 Super Didis, it aims to impact 240 women across six locations, creating livelihood opportunities and community leadership. Anmol partnered with Srujna as both share a similar vision: empowering women from the grassroots to the boardroom, which is in line with Anmol Accents’ belief in supporting women navigating multiple roles with confidence and self-expression.

As part of the launch, Anmol Accents also introduced a spoken word poetry campaign that gives voice to modern women’s everyday experiences, from ambition and self-doubt to quiet strength and resilience. Featuring 50 original poems, the campaign covers themes such as ‘The Power of No,’ ‘Imposter Syndrome,’ and ‘The Pay Gap.’ The videos will roll out from August 2025 across Anmol’s digital platforms.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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