Brand Talks
Mysore Shines Bright at Joyalukkas’ Brilliance Diamond Jewellery Show
Joyalukkas’ prestigious Brilliance Diamond Jewellery Show arrives in Mysuru on Aug. 9, showcasing limited-edition diamond and precious jewellery collections for connoisseurs of elegance and artistry.
The prestigious Brilliance Diamond Jewellery Show by Joyalukkas is set to dazzle Mysuru from Aug. 9. Known for its elegance and artistry, this exclusive exhibition offers jewellery lovers a rare chance to explore limited-edition diamond and precious jewellery collections, crafted for those with refined taste.
From statement bridal sets to contemporary everyday sparkle, the show features pieces that marry timeless tradition with modern aesthetics. Every design is a masterpiece, available only for a limited time during the show. The event was attended by esteemed customers and prominent guests, including V. Pallavi, P.R. George, and Jinesh V.S., Regional Manager, Joyalukkas, along with other dignitaries.
The show highlighted Joyalukkas’ commitment to delivering elegance, quality, and exceptional craftsmanship, offering Mysore’s jewellery lovers a first-hand look at timeless and contemporary diamond collections.
Dr. Joy Alukkas, Chairman of Joyalukkas Group, shared: “Mysuru has always been a major hub for fine jewellery. With the Brilliance Diamond Jewellery Show, we’ve brought together a collection that speaks to that refined sense of beauty and craftsmanship. This exhibition celebrates individuality, elegance and emotion.”

As part of the exclusive launch offer, customers will receive a complimentary 1-gram gold coin with every diamond jewellery purchase of Rs. 1 lakh and above during the exhibition period.
The show will be held at the Joyalukkas Mysuru showroom on B.N. Road and will run till Aug. 24.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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