National News
MSME Ministry Grants Approval to IGJS Jaipur 2025 Under PMS Scheme
The International Gem & Jewellery Show Jaipur 2025, scheduled from April 3rd to 5th, gains official recognition under the Procurement & Marketing Support (PMS) Scheme by the Ministry of MSME.
The Gem and Jewellery Export Promotion Council (GJEPC) has announced that the International Gem & Jewellery Show (IGJS) Jaipur 2025, taking place from April 3rd to 5th, has officially received approval under the Ministry of Micro, Small & Medium Enterprises’ (MSME) Procurement & Marketing Support (PMS) Scheme.

Kirit Bhansali, Chairman of GJEPC, expressed pride in this achievement, stating, “This approval reflects the tireless efforts of the GJEPC team and the valuable strategic support from our government departments. It underscores the Council’s commitment to fostering the growth of the gem and jewellery sector.”
The GJEPC also extended its heartfelt gratitude to the government officials who played a crucial role in securing this approval, including Dr. Rajneesh, Additional Secretary & Development Commissioner; Ms. Ashwani Lal, Additional Development Commissioner; and Mr. Gaurav Joshi, Joint Director & HOO, Rajasthan. Their collaborative efforts were key in making this milestone possible.
National News
Palmonas Unveils The Palmonas X Tanya Ghavri Collection
New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri
Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.
The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.
The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.
The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.
The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.
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