Connect with us

National News

Bhima Gold Announces “Bhima Brilliance Diamond Jewellery Festival”- A Diamond Campaign to Capitalise on Festive NRI Footfall

A premium December showcase offering exclusive diamond collections, NRI-focused benefits, and exceptional value across all Bhima stores from 8th December 2025 to 11th January 2026.

Published

on

Bhima Gold, India’s iconic jewellery house and one of the country’s most trusted names in purity, today announced the launch of its “Bhima Brilliance Diamond Jewellery Festival”, a seasonal retail initiative that coincides with the annual return of Non-Resident Indians (NRIs) to India during the festive and holiday period. This campaign, now a bi-annual tradition at Bhima, is designed to position the brand as the most compelling destination for premium diamond jewellery purchases in December – a month that historically records significantly higher interest in diamond jewellery among visiting NRIs.

The campaign began on December 8, 2025, and will run across all Bhima stores till January 11, 2026. To mark the occasion, Bhima will unveil exclusive diamond collections, distinctive designs crafted for contemporary tastes, and exquisite solitaires that bring together global styling and deep Indian heritage influences. Alongside the curated product assortment, Bhima will introduce special December-only buying advantages. These will include compelling offers on select diamond ranges, attractive pricing structures, and purchase values specially tailored for international shoppers.

On Diamond Jewellery purchases –

– Get FREE 24-karat Gold Bar plus Rs. 10000 worth of jewellery, ON EVERY CARAT.

– Up to 100% OFF on making charges

Additional privileges for loyal diamond customers will also be unveiled, including –Get Rs 5000 extra per carat on exchange of your old Bhima Diamond jewellery, with a view to elevate the shopping experience for long-standing Bhima patrons and NRI families who have been loyal to the brand for multiple generations.

Bhima’s diamond credibility rests firmly on its hallmark purity practices, certified solitaires, transparent valuation standards, and ethical procurement methods. As the NRI-dominated diamond buying period arrives, the brand is reinforcing these assurances through enhanced documentation protocols, valuation transparency, and additional customer support for international buyers with International Gemological Institute (IGI) and the Gemological Institute of America (GIA), guaranteeing their authenticity and quality.

The brand remains equally committed to diamond design innovation. New collections – inspired by contemporary styling, wedding trends, fusion aesthetics, and modern heirloom concepts – will debut through the campaign. For international visitors looking to purchase for weddings, upcoming family ceremonies, or self-gifting, Bhima’s diamond lines offer both aspirational beauty and long-term value.

The December “Bhima Brilliance Diamond Jewellery Festival” reflects Bhima’s evolution as a category leader and its belief that diamonds are not merely ornaments, but emotional markers of identity, success, and personal storytelling. Reinforced by a century-long foundation of purity and trust, the campaign underscores Bhima’s intention to expand its diamond share and strengthen its relationship with the global Indian consumer.

This exclusive festive offer is available only from 8th December 2025 to 11th January 2026 at all Bhima stores.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

National News

GJS 2026 Diwali Edition Concludes On A High Note With Record Sales

Published

on

The All India Gem & Jewellery Domestic Council (GJC) successfully concluded the landmark 10th edition of the India Gem & Jewellery Show (GJS 2026 Diwali Edition), celebrated as #HumaraApnaShow, at the Jio World Convention Centre, Mumbai. From October 2–4, 2026, the exhibition reaffirmed its position as India’s most premium B2B jewellery platform, bringing together over 400 exhibitors, 700+ booths, and thousands of buyers and industry leaders from across India and abroad.

The show began on October 1, 2026, with the Elite Family Jewellers Meet & Business Workshop, led by India’s leading business coach Rahul Jain, designed exclusively for jewellery business owners and their families. The workshop provided participants with strategies on growth, profitability, leadership, and customer acquisition, setting the stage for an enriching exhibition.

The show was inaugurated on October 2, 2026, by Chief Guest Shri Uday Samant Ji, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, who lauded GJS as a platform that reflects the strength, creativity, and resilience of India’s jewellery industry. He emphasized Maharashtra’s role as a hub for trade and craftsmanship, noting that GJS showcases how tradition and innovation can come together to drive growth. His words set the tone for an inspiring edition that celebrated both heritage and modernity.

Guest of Honour Srinivas Injeti, Chairman NSE and Chairman of the board IAGES, Mahesh Jain, President, UP Sarafa Association, and Special Guest Rajiv Jain, Chairman, Jaipur Jewelley Show along with members of the GJC Committee of Administration and other senior industry leaders, underscoring the collective strength and unity of India’s jewellery fraternity.

On October 3, the prestigious National Jewellery Awards (NJA) 2026, presented by the World Gold Council and powered by India Gold Metaverse, honoured excellence across categories. The evening was graced by Bollywood star Sonakshi Sinha, who presented awards to the winners, adding glamour and recognition to the industry’s most coveted celebration.

Throughout the three days, GJS hosted MindSpeak Seminars, covering diverse topics across all aspects of the jewellery business — from sustainable practices and digital transformation to consumer trends, family business strategies, and the growing role of Artificial Intelligence (AI) in design, retail, and customer engagement. These sessions empowered jewellers with insights to adapt to evolving market dynamics and embrace technology-driven growth.

The exhibition also showcased exclusive collections ranging from lightweight contemporary designs to heritage-inspired masterpieces, lab-grown diamond innovations, and couture jewellery.

Rajesh Rokde, Chairman of GJC, said:

“The successful conclusion of the 10th edition of GJS is a proud moment for India’s jewellery industry. From the grand inauguration led by Shri Uday Samant Ji to the NJA awards presented by Sonakshi Sinha, this edition has set new benchmarks in innovation, networking, and business growth. The record sales figures highlight the resilience of our industry and the trust consumers place in Indian craftsmanship.”

Avinash Gupta, Vice Chairman of GJC, remarked:

“GJS2026 has proven to be the ultimate sourcing destination for jewellers nationwide. The strong participation, exclusive collections, and vibrant sales reflect the industry’s ability to balance heritage with modernity. The NJA awards further reinforced the industry’s credibility by honouring talent and innovation, making this edition truly memorable.”

Saiyam Mehra, Convenor of GJS and GJC NEXTGEN and Past Chairman of GJC, added:

“This edition of GJS was more than an exhibition—it was a celebration of resilience, creativity, and opportunity. As Convenor of GJS, I am proud to see how these platforms together showcased innovation, honoured excellence, and inspired the industry to embrace the future with confidence. The seminars, awards, and unique showcases have strengthened our collective vision for India’s jewellery sector as a global hub of excellence.”

The 10th edition of GJS concluded with resounding success, leaving behind a legacy of innovation, collaboration, and celebration that will continue to inspire the jewellery industry in the years to come.

Uday Samant, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, unveiled the JewelBuzz GJS Diwali Edition Special Issue, featuring Rajesh Rokde, Chairman, GJC, on the cover.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x