GlamBuzz
Mouni Roy appointed brand ambassador for LGD brand Ivana Jewels
Surat-based lab-grown diamond brand Ivana Jewels has appointed actress Mouni Roy as its brand ambassador recently and launched its first television commercial, marking a major push in its national expansion strategy
.The company plans to open 150 stores across India by March 2030, expanding beyond its stronghold in North and Central India to South India next year.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
The ad campaign featuring Mouni Roy, titled “See it. Wear it. Believe it,” highlights Ivana’s focus on style, confidence, and self-expression. Moving away from the usual focus on lab-grown diamond specifications, the film centers on elements consumers value today—design, individuality, and the joy of wearing jewelry that feels personal.
“Our campaign with Mouni celebrates individuality and authenticity, the core of what Ivana stands for,” said Ayushi Jindal, co-founder, Ivana.
Ivana, which recently raised Rs 2 crore in seed funding from Avinya Ventures, is aiming for a four- to fivefold jump in revenue to Rs 60 crore by FY26. The brand is following a hybrid retail model of company-owned and franchise stores, with 12-15 new outlets expected this fiscal.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
GlamBuzz
All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements
The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.
Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.
Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.
Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.
One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.
Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.
At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools
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All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
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Gold & Precious Metals – A future outlook
All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.