GlamBuzz
Mouni Roy appointed brand ambassador for LGD brand Ivana Jewels
Surat-based lab-grown diamond brand Ivana Jewels has appointed actress Mouni Roy as its brand ambassador recently and launched its first television commercial, marking a major push in its national expansion strategy
.The company plans to open 150 stores across India by March 2030, expanding beyond its stronghold in North and Central India to South India next year.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
The ad campaign featuring Mouni Roy, titled “See it. Wear it. Believe it,” highlights Ivana’s focus on style, confidence, and self-expression. Moving away from the usual focus on lab-grown diamond specifications, the film centers on elements consumers value today—design, individuality, and the joy of wearing jewelry that feels personal.
“Our campaign with Mouni celebrates individuality and authenticity, the core of what Ivana stands for,” said Ayushi Jindal, co-founder, Ivana.
Ivana, which recently raised Rs 2 crore in seed funding from Avinya Ventures, is aiming for a four- to fivefold jump in revenue to Rs 60 crore by FY26. The brand is following a hybrid retail model of company-owned and franchise stores, with 12-15 new outlets expected this fiscal.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
GlamBuzz
Sai Tamhankar Inaugurates Litestyle by PNG Jewellers’ First Standalone Store in Chhatrapati Sambhaji Nagar
The contemporary lightweight jewellery brand marks its 7th store launch with a glamorous inauguration, expanding its presence in Maharashtra’s emerging lifestyle market.
Litestyle by PNG Jewellers, the contemporary lightweight jewellery brand from the House of PNG Jewellers, has expanded its retail footprint with the launch of its 7th store and first standalone outlet in Chhatrapati Sambhaji Nagar, inaugurated by actress Sai Tamhankar
Strategically located at Shop No. 31, Ground Floor, Prozone Mall, MIDC Chikhalthana, the newly launched 1200 sq. ft. store marks a significant milestone for the brand as it strengthens its presence in emerging lifestyle markets. The store was inaugurated by the actress adding glamour and excitement to the launch celebration.
Designed to cater to the evolving preferences of modern, style-conscious consumers, the store showcases an exclusive range of lightweight gold and diamond jewellery. Staying true to the Litestyle philosophy, the collections feature contemporary, versatile, and easy-to-wear designs that seamlessly transition from everyday wear to special occasions. The store offers gold jewellery in 14 karat, 18 karat, and 22 karat, along with finely crafted diamond jewellery set in 18 karat gold. With a focus on comfort, minimalism, and elegance, Litestyle aims to make fine jewellery more accessible and relevant for today’s dynamic lifestyles.
To celebrate the launch, Litestyle is offering up to 50 percent off on making charges of all Litestyle jewellery, valid until 15th March 2026. The offer is aimed at encouraging customers to explore fine jewellery that blends modern aesthetics with comfort and affordability, making it suitable for work, casual outings, and social occasions.
Speaking at the inauguration, Sai Tamhankar said, “I am delighted to be part of Litestyle’s first standalone store launch in Chhatrapati Sambhaji Nagar. The brand beautifully captures how today’s women want jewellery that is light, expressive, and effortlessly stylish. It’s wonderful to see fine jewellery being reimagined in such a contemporary way.”
Hemant Chavaan, Head – Marketing, CRM and CSR, Litestyle by PNG, said, “Chhatrapati Sambhaji Nagar is a growing city with a strong cultural identity and evolving fashion sensibilities. With our first standalone Litestyle store here, we aim to offer customers a dedicated space to explore lightweight gold and diamond jewellery designed for modern lifestyles. This launch aligns with our vision to expand Litestyle across key cities and bring contemporary fine jewellery closer to our customers.”
With this launch, Litestyle by PNG Jewellers continues to strengthen its position as a preferred destination for modern, lightweight fine jewellery, combining contemporary design aesthetics with the legacy of trust and craftsmanship associated with PNG Jewellers.
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