National News
MCX, NSE withdraw additional margins on gold, silver futures
The Multi Commodity Exchange of India (MCX) and the National Stock Exchange of India (NSE) withdrew hefty additional margin requirements on gold and silver futures. The decision marks a pivot from the defensive crouch exchanges adopted earlier this month to curb excessive speculation.
India’s leading commodity exchanges move to lower the cost of trading precious metals, signaling that the recent bout of “blood and thunder” volatility in the bullion market may finally be cooling.
The rollback, effective Feb. 19, removes a 3% additional margin on gold contracts and a 7% surcharge on silver. For traders, the move is a welcome relief, effectively freeing up capital that had been locked away as collateral during a period of wild price swings.
A Wild Ride for Bullion
The extra margins were originally slapped on Feb. 4 as a circuit-breaker of sorts. At the start of the year, gold prices had surged nearly 35% in a frantic January rally, fueled by a cocktail of geopolitical jitters and institutional inflows.
However, the “everything-up” trade eventually hit a wall. Prices have since cooled by roughly 15%, allowing regulators to breathe a sigh of relief.
“The exchanges are essentially saying the fever has broken,” said one Mumbai-based commodities analyst. “By lowering the barrier to entry, they are inviting liquidity back into the pits, which had thinned out as trading costs spiked.”
The Margin Game
Margin requirements are the primary tool exchanges use to ensure traders can cover potential losses. When volatility spikes, exchanges hike these requirements to prevent a domino effect of defaults.

- Gold: Traders no longer face the 3% “volatility tax.”
- Silver: The more volatile sibling sees a significant 7% reduction in required upfront capital.
- Market Impact: The move is expected to boost participation from both hedgers—jewelers looking to lock in prices—and speculative day traders.
Global Echoes
The maneuvers in Mumbai mirror a broader global recalibration. Markets worldwide have been struggling to find a “new normal” for precious metals. Late last month, the CME Group took similar action on Comex gold and silver futures following one of the steepest price declines in decades.
The stabilization in India is particularly crucial as the country remains one of the world’s largest consumers of physical gold. While the domestic market appears to be finding its footing, analysts warn that macroeconomic shifts—particularly regarding emerging market ETF inflows—could still trigger fresh turbulence.
National News
Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail
Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM
Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.
As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.
The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.
Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”
Varun Kashyap, Co-Founder, Zithara.AI, said,
“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”
The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.
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