BrandBuzz
Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
The Campaign Stars Actor Nupur Sanon, Chef Guntas Bhasin & Singer Lisa Mishra
Forevermark Diamond Jewellery introduces Avaanti, a new diamond jewellery collection that captures the beauty of becoming – a journey that does not seek a final note. Rooted in the philosophy of “my never-ending symphony,” Avaanti by Forevermark Diamond Jewellery reflects the rhythm of evolving identities, personal reinvention, and the quiet power of moving forward.
Designed with Forevermark’s signature natural diamonds, Avaanti by Forevermark Diamond Jewellery is defined by fluid, sculptural forms that appear to fold seamlessly into one another, an expression of continuity, movement, and the interconnectedness of life’s many chapters. Each piece mirrors the idea that growth is not linear, but layered, with every moment leading into the next.
Bringing this philosophy to life, Forevermark Diamond Jewellery collaborates with three distinct voices – entrepreneur Nupur Sanon, Chef Guntas Bhasin, and Singer – Lisa Mishra – in a campaign film that captures journeys defined not by endings, but by constant evolution.
Through deeply personal narratives, the film traces pivotal turning points that shaped each of them. For Nupur Sanon, it is the courage to step away from a conventional path in engineering to find her voice in music and films, a journey still unfolding. For Guntas Bhasin, it is a story of reinvention – from chartered accountancy to culinary artistry, building a name through resilience, belief, and starting over. For Lisa Mishra, it is the transformation of a single moment of discovery into an enduring artistic voice – moving beyond first impressions to become undeniable.
Across each story, a shared sentiment emerges – “Not the end. Still becoming.” – echoing the spirit of Avaanti by Forevermark Diamond Jewellery.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:

“With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life. The name ‘Avaanti’ reflects forward movement.
Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.”
With Avaanti, Forevermark Diamond Jewellery continues to evolve the language of fine jewellery – where each piece is not just an adornment, but a reflection of an ever-unfolding journey. A reminder that every step forward, no matter how unexpected, is part of a larger symphony still in the making.
Forevermark Avaanti Open Ring in Gold:

A contemporary interpretation of fluidity and form, the Avaanti Open Ring features a graceful open silhouette that reflects movement and individuality. Anchored by a radiant Forevermark diamond, the design balances minimalism with bold expression, making it a versatile statement for everyday elegance.
Forevermark Avaanti Pendant in Gold:
Delicate yet impactful, the Avaanti Pendant captures effortless sophistication. Suspended with precision, the diamond appears to move with the wearer, symbolising progress and continuity. Its refined design makes it perfect for layering or wearing as a standalone signature piece.

Forevermark Avaanti Bangle in Gold:

Defined by a slender, refined silhouette, the Avaanti Bangles embody modern minimalism with effortless elegance. Featuring a distinctive design with a culet-inspired tip on one end and a radiant Forevermark solitaire diamond on the other, the piece captures a sense of movement and balance.
Forevermark Avaanti Wrap Hoop Earrings in Rose Gold:
The Avaanti Wrap Hoop Earrings reinterpret classic hoops with a contemporary twist. Featuring a dynamic wrap design, they frame the face while offering a perfect balance of boldness and sophistication.

BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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