BrandBuzz
Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
The Campaign Stars Actor Nupur Sanon, Chef Guntas Bhasin & Singer Lisa Mishra
Forevermark Diamond Jewellery introduces Avaanti, a new diamond jewellery collection that captures the beauty of becoming – a journey that does not seek a final note. Rooted in the philosophy of “my never-ending symphony,” Avaanti by Forevermark Diamond Jewellery reflects the rhythm of evolving identities, personal reinvention, and the quiet power of moving forward.
Designed with Forevermark’s signature natural diamonds, Avaanti by Forevermark Diamond Jewellery is defined by fluid, sculptural forms that appear to fold seamlessly into one another, an expression of continuity, movement, and the interconnectedness of life’s many chapters. Each piece mirrors the idea that growth is not linear, but layered, with every moment leading into the next.
Bringing this philosophy to life, Forevermark Diamond Jewellery collaborates with three distinct voices – entrepreneur Nupur Sanon, Chef Guntas Bhasin, and Singer – Lisa Mishra – in a campaign film that captures journeys defined not by endings, but by constant evolution.
Through deeply personal narratives, the film traces pivotal turning points that shaped each of them. For Nupur Sanon, it is the courage to step away from a conventional path in engineering to find her voice in music and films, a journey still unfolding. For Guntas Bhasin, it is a story of reinvention – from chartered accountancy to culinary artistry, building a name through resilience, belief, and starting over. For Lisa Mishra, it is the transformation of a single moment of discovery into an enduring artistic voice – moving beyond first impressions to become undeniable.
Across each story, a shared sentiment emerges – “Not the end. Still becoming.” – echoing the spirit of Avaanti by Forevermark Diamond Jewellery.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:
“With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life. The name ‘Avaanti’ reflects forward movement.
Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.”
With Avaanti, Forevermark Diamond Jewellery continues to evolve the language of fine jewellery – where each piece is not just an adornment, but a reflection of an ever-unfolding journey. A reminder that every step forward, no matter how unexpected, is part of a larger symphony still in the making.
Forevermark Avaanti Open Ring in Gold:
A contemporary interpretation of fluidity and form, the Avaanti Open Ring features a graceful open silhouette that reflects movement and individuality. Anchored by a radiant Forevermark diamond, the design balances minimalism with bold expression, making it a versatile statement for everyday elegance.
Forevermark Avaanti Pendant in Gold:
Delicate yet impactful, the Avaanti Pendant captures effortless sophistication. Suspended with precision, the diamond appears to move with the wearer, symbolising progress and continuity. Its refined design makes it perfect for layering or wearing as a standalone signature piece.
Forevermark Avaanti Bangle in Gold:
Defined by a slender, refined silhouette, the Avaanti Bangles embody modern minimalism with effortless elegance. Featuring a distinctive design with a culet-inspired tip on one end and a radiant Forevermark solitaire diamond on the other, the piece captures a sense of movement and balance.
Forevermark Avaanti Wrap Hoop Earrings in Rose Gold:
The Avaanti Wrap Hoop Earrings reinterpret classic hoops with a contemporary twist. Featuring a dynamic wrap design, they frame the face while offering a perfect balance of boldness and sophistication.
BrandBuzz
DAIMANTÉ Strengthens Bridal Segment With Launch Of ‘Bridal Trousseau – Talisman Collection’
From Celestial Motifs To Iconic Talismans, DAIMANTÉ Presents Modern Bridal Jewellery Crafted For Lifelong Wear
This wedding season, brides are moving beyond heavy occasion-only jewellery and investing in meaningful pieces they can wear long after the celebrations end. DAIMANTÉ’s lab-grown diamond creations make for the perfect bridal trousseau additions, modern Talismans that blend sentiment, symbolism, and everyday luxury.
DAIMANTÉ is a new-age jewellery brand from Caratix Jovella Pvt. Ltd., It is positioned as an AI-led, green luxury brand that combines artificial intelligence assisted design with traditional craftsmanship to create jewellery that reflects modern values without losing emotional depth.
From celestial motifs to floral-inspired silhouettes, here are standout picks every bride can add to her wedding wardrobe this season:
Build Your Bridal Trousseau with Meaningful Keepsakes from DAIMANTÉ
1. Hanzel – Hamsa Hand Pendant
A symbol of protection, happiness, and positivity, Hanzel is designed for brides stepping into a new chapter with optimism and grace. Inspired by the Hamsa hand, this pendant makes for a meaningful addition to bridal trousseaus perfect for wedding travels and everyday wear post-marriage.
Available in: White Gold, Yellow Gold, Rose Gold
2. Plucky – Evil Eye Pendant
Designed to ward off negativity and bring good fortune, Plucky is a chic modern talisman for brides who believe in meaningful jewellery. Its contemporary silhouette makes it ideal for haldi celebrations, honeymoon styling, or everyday wear.
Available in: Yellow Gold, White Gold, Rose Gold
3. Miss Bug – Bug Pendant
Whimsical yet luxurious, Miss Bug celebrates individuality, luck, and playful elegance. This charming pendant is perfect for brides looking to add personality to their trousseau while keeping things refined. Ideal for brunches, mehendi looks, and destination wedding outfits.
Available in: Yellow Gold
4. Eternia – Infinity Pendant
A timeless symbol of forever love, Eternia celebrates eternal bonds and new beginnings. This elegant pendant makes for a meaningful bridal keepsake and a beautiful reminder of forever promises.
Available in: Yellow Gold
5. Plume – Feather Pendant
Inspired by feathers that represent freedom, courage, and new beginnings, Plume is ideal for brides entering a new phase of life. Its elegant silhouette works beautifully for cocktail nights, honeymoon dinners, and post-wedding celebrations.
Available in: White Gold, Rose Gold, Yellow Gold
6. Folia – Clover Leaf Pendant
A symbol of luck, prosperity, and fresh beginnings, Folia is perfect for brides starting a beautiful new journey. Its delicate clover motif adds timeless charm to both wedding festivities and everyday styling.
Available in: Rose Gold, Yellow Gold, White Gold
From intimate wedding celebrations to honeymoon memories and everyday newlywed style, DAIMANTÉ’s talisman collection ensures brides invest in jewellery that carries meaning long after the wedding day.
Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
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Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.