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Signet The Biggest-Grossing Jeweller In North America By Far In 2025

Luxury Groups, Specialist Watch Retailers, and Branded Jewellery Players Are Steadily Gaining Ground Against Traditional Mass-Market and Department-Store Operators

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National Jeweler’s latest State of the Majors report highlights a shifting leaderboard among North America’s “$100M supersellers,” which grew from 36 to 37 qualifying retailers in 2025. While Signet Group comfortably defended its first-place crown—generating $6.36 billion across 2,329 stores—the rest of the top ten saw major disruption. Signet’s total watch and jewelry sales for the year were $6.36 billion according to the report and had 2,329 outlets. Second-placed Richemont, the Swiss luxury conglomerate, sold  $3.62 billion, with just 105 locations selling watches and jewlery.             

One of the report’s most notable developments was the rise of Richemont to the No. 2 position, overtaking several larger-format retailers. The Swiss luxury conglomerate, owner of prestigious maisons including Cartier and Van Cleef & Arpels, reported $3.62 billion in watch and jewellery sales through only 105 locations. The performance illustrates the outsized revenue-generating power of luxury retail, with Richemont achieving high productivity per store compared with mass-market competitors.

The reshuffling pushed Walmart down to fourth place, signaling a broader shift in consumer spending toward premium and luxury jewellery categories. Meanwhile, warehouse retailer Costco advanced to No. 5, continuing to strengthen its position in fine jewellery through value-led offerings and member-driven purchasing.

Jewellery brand Pandora also climbed one rank to secure the No. 7 spot, reflecting sustained demand for branded jewellery collections and accessible luxury products. In contrast, luxury powerhouse LVMH slipped to No. 6, while longstanding department store chain Macy’s moved down to eighth place, highlighting increased competitive pressures within traditional retail channels.

Another significant change came at the lower end of the top ten, where Watches of Switzerland Group entered the rankings at No. 10, marking growing momentum for specialist luxury watch retail in North America. Its entry displaced Bucherer to No. 11, emphasizing the increasingly competitive nature of premium watch distribution.

The report points to a broader transformation in North America’s jewellery retail hierarchy, where luxury groups, specialist watch retailers, and branded jewellery players are steadily gaining ground against traditional mass-market and department-store operators. While scale remains a decisive advantage—as demonstrated by Signet’s market leadership—the rankings suggest profitability and influence are increasingly being driven by premium positioning, brand equity, and high-value transactions rather than store count alone.

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International News

Mark Raksha Bandhan With The Art Of Gifting By Lotus Arts De Vivre

Indinoor Brings South Indian Heritage To Life With A Contemporary Temple Jewellery Edit Curated By Shanaya Kapoor

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Raksha Bandhan is a celebration of a bond unlike any other. One shaped by cherished traditions and countless moments over the years. This festive season, Lotus Arts de Vivre brings a distinctive approach to gifting with a selection of jewellery, accessories and objets d’art created to be cherished well beyond the occasion.

Bringing together rare natural materials, exceptional artistry and centuries-old techniques from around the world, each creation tells a story of its own. From intricate Japanese lacquer and Cloisonné to luminous mother-of-pearl, abalone and fine marquetry, the edit offers thoughtful gifts for those looking to mark Raksha Bandhan with something truly distinctive.

Marquetry Clutch Bag with Carved Abalone Bird

A statement accessory rooted in an age-old decorative technique, the Marquetry Clutch Bag is created using imported European rye straw, which is soaked, split, sun-dried and ironed before being meticulously arranged into intricate patterns.

At its centre sits a delicately carved abalone bird with a diamond-set eye, complemented by silver and gold-plated detailing. Mother-of-pearl flower motifs with peridot centres and diamond accents along the bamboo-inspired detailing add another layer of intricacy. Taking over three months to create with more than six craftsmen involved at various stages, the clutch makes for a memorable gift that brings together art, nature and fashion.

Japanese Garden Inspired Lacquer Bangle with Diamond and Red Stone

The piece features diamonds and red stones set in 18-karat gold against a deep lacquer surface. Its creation draws upon the centuries-old Japanese Maki-e technique, where gold or silver powder is carefully applied with brushes to build intricate decorative compositions. Requiring approximately six months and the expertise of more than seven designers and craftsmen, the bangle is a wearable piece of art steeped in Japanese tradition.

Created by acclaimed Japanese lacquer artisan Kita Hama from Japan’s Noto region and embellished by Lotus Arts de Vivre, this sculptural bangle draws inspiration from the serenity and beauty of a Japanese garden

Cloisonné Necklace with Turquoise, Pearl, Red Lacquer and Cord

For a sibling drawn to jewellery with colour and character, the Cloisonné Necklace brings together turquoise beads, pearls, red lacquer and black beads around an intricately enamelled central pendant.

The necklace celebrates Cloisonné, a centuries-old decorative technique in which fine metal wires are shaped into delicate compartments and filled with layers of coloured enamel. The addition of red lacquer brings another historic Asian art form into the design, resulting in a striking interplay of colour, texture and traditional techniques with a contemporary sensibility.

Mother-of-Pearl Canapé Plate with Silver Birds

For those who appreciate beautiful objects for the home, the Mother-of-Pearl Canapé Plate transforms the natural iridescence of mother-of-pearl into an elegant serving and decorative piece.

Sourced from Southeast Asia, the mother-of-pearl is accented with intricately detailed sterling silver birds. Equally suited to serving hors d’oeuvres and desserts or displayed as an object on a coffee table or desk, the piece brings a touch of nature into the home. Taking approximately two months to complete, it passes through the hands of more than six craftsmen and designers from design to production.

Abalone Shell Bowl with Birds

Celebrating the beauty of materials in their natural form, the Abalone Shell Bowl uses a Mexican abalone shell distinguished by its luminous, iridescent colours and organic markings. Sterling silver birds perched along the shell introduce a whimsical signature detail.

Designed to work as both a serving piece and a decorative object, the bowl can hold flowers, desserts or small bites, or simply be displayed on its own. Each shell carries its own natural variations, making every piece inherently individual. The creation takes approximately one and a half months to complete, with several designers and craftsmen involved across its various stages.

This Raksha Bandhan, Lotus Arts de Vivre offers gifts that feel considered rather than conventional pieces shaped by rare materials, artistic traditions and meticulous handwork, chosen to celebrate a bond that is equally one of a kind.

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