Connect with us

New Premises

Tanishq adds 18th UAE store in Dubai 

Published

on

Tanishq, has strengthened its UAE footprint with the opening of its 18th store in the country, marking its entry into Dubai South at Ibn Battuta Mall, Andalusia Court. Spanning over 2,000 square feet, the new store represents a significant addition to the brand’s growing retail network and reflects the pace at which Tanishq is scaling its presence across the Emirates.

With 18 operational stores in the UAE and continued investments across key growth corridors, Tanishq’s expansion strategy is clearly gathering momentum. The Dubai South opening follows closely on the launch of another store at the Gold Centre in Dubai Gold Souk, underscoring a calibrated expansion approach that strengthens presence across both established jewellery hubs and emerging residential clusters.

The Ibn Battuta Mall store is part of Titan Company’s broader ambition to consolidate its leadership position in the UAE jewellery market. By combining rapid footprint expansion, strategic location planning, and a diversified product portfolio, Tanishq continues to strengthen its competitive edge and deepen its engagement with customers across Dubai and beyond.

Speaking at the opening, Arun Narayanan, Global CEO – Jewellery Division, Titan Company Limited, said, “We are proud to launch our first store in Dubai South. It reflects our focus on building relevance in markets that represent the future of urban living in the UAE. Dubai South represents a natural next step for our brand’s expansion, combining residential growth with long-term community development, and Titan’s commitment to investing in formats and locations that bring trusted jewellery closer to customers’ everyday lives.

 “The Dubai South store is a considered step in Tanishq’s long-term expansion strategy in the UAE, anchored in being present where communities are taking shape. Dubai South is emerging as a key residential and employment hub, supported by infrastructure growth, aviation and logistics-led livelihoods, and a young, upwardly mobile population with a strong cultural connection to jewellery. This location allows us to engage closely with families as they mark important life milestones, reinforcing our intent to build enduring relationships in markets with sustained growth potential” added Arun Narayanan.

The store offers a comprehensive jewellery portfolio, from everyday gold and contemporary diamond jewellery to bridal collections and curated high-value sets. Designed to serve young couples, growing families, and milestone-driven buyers within the 25–45 age group, the location reflects Tanishq’s sharpened focus on fast-growing catchments with strong cultural affinity for gold and increasing demand for diamonds.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

New Premises

Ekatra Reaches Rs 100 Crore Valuation Within 100 Days Of Launch, Raises Rs 10 Crore In Strategic Investment

As Gold Trades At Record Highs, The Lab-Grown Diamond House Is Betting Two Years Of Quiet R&D On Lightweight Fine Jewellery

Published

on

Ekatra Retail Ventures Pvt. Ltd., a design, technology and content company, has raised Rs 10 crore in strategic investment at a valuation of Rs 100 crore, within 100 days of launch. The round saw participation from strategic investors, and follows Rs 10 crore of founder capital deployed over two years of pre-launch development. The capital will support brand building, retail expansion and product innovation across India and international markets.

Founded by Pavitra Gandhi, Ekatra has also announced Ekta Kapoor and Sussanne Khan as Co-Founders of Ekatra Jewels, with Sussanne Khan additionally taking on the role of Co-Founder and Design Director. Ekatra owns its end-to-end value chain on a vertically integrated, farm-to-finger model. The company grows and cuts its own Type IIa lab-grown diamonds — the rarest category, roughly 2% of all diamonds — and holds four patented cuts, including the 108-facet Shristi Ratna™, alongside proprietary hollow gold construction technology.

Pavitra Gandhi, Founder, Ekatra Jewels, said:

“Ekatra was built with the belief that the future of luxury lies in owning every part of the journey, from innovation and craftsmanship to consumer experience. This investment validates our vision and gives us the momentum to scale thoughtfully, expand globally and continue creating jewellery that blends technology, design and everyday elegance.”

Vasuki Punj, Founder & Strategic Investor, said:

“From day one, our focus has been on building a differentiated business with strong fundamentals, not chasing short-term milestones. This investment reflects confidence in our long-term vision, our integrated model and our ability to create a globally relevant luxury brand from India.”

Ekta Kapoor, Co-Founder, Ekatra Jewels, said:

“Every industry eventually reaches a point where convention has to make way for reinvention. I believe luxury is at that moment today. Ekatra isn’t here to participate in the category; it’s here to challenge it, with innovation, design and a completely new way of thinking about fine jewellery. The brands that will define the future are the ones that dare to rewrite the rules, and that’s exactly what we’re building.”

The announcement comes as gold trades at record highs of over Rs 1.5 lakh per 10 grams in India, up more than 30% in a year, forcing the industry to confront how much metal a piece actually needs. Ekatra spent its two pre-launch years answering that question: its hollow gold construction technology delivers the scale and presence of statement jewellery using a fraction of the gold — engineering the volume rather than buying it.

Sussanne Khan’s newly launched OH MY GOLD collection is the first full expression of that work.

Sussanne Khan, Co-Founder and Creative Director, Ekatra Jewels, said:

“With the OH MY GOLD collection, we wanted to challenge the idea of what statement jewellery can feel like. The collection is built on one bold idea, jewellery can look chunky, big and luxurious without using a lot of gold. By bringing together real gold, smart engineering and lab-grown diamonds made in India, we’ve created pieces that make a statement while remaining surprisingly light and effortless to wear every day. It’s the look of heavy jewellery, without the heaviness.”

With a library of more than 5,000 designs developed for India, the United States and the Middle East, Ekatra aims to build a globally relevant luxury brand from India.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x