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Mavitrra Unveils Its New Wedding Collection — A Timeless Celebration of Bridal Grandeur, Heritage Craftsmanship, and Bespoke Luxury

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Mavitrra, the refined bespoke diamond jewellery brand known for its spiritually inspired artistry and personalised craftsmanship, proudly announces the launch of its Wedding Collection for the season, a thoughtfully curated range that celebrates the emotion, legacy, and timeless beauty of Indian weddings.

Designed for the modern bride who honours tradition while embracing individuality, the Wedding Collection brings together heritage-inspired silhouettes, intricate craftsmanship, and contemporary refinement. Each piece is created to mark life’s most meaningful moments — from intimate ceremonies to grand celebrations — offering jewellery that is not only worn, but remembered.

The collection features an exquisite selection of Swarnika Jhumkas, Rosara Necklace & Earring, Amoura Swarnadil, Amoura Celesta Earrings, and Amoura Dome Ring, each crafted in natural diamonds set in hallmark gold. Rich detailing, graceful proportions, and design depth define the collection, making it ideal for bridal trousseaus, heirloom gifting, and milestone celebrations.

Bindu Sharma

Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said,
 “A wedding is not just an occasion; it is a deeply emotional milestone that carries stories, traditions, and dreams across generations. With this Wedding Collection, our intention was to create jewellery that honours the sanctity of marriage while reflecting the bride’s individuality. Every necklace, jhumka, and Earrings is designed with purpose — to become a keepsake, an heirloom, and a symbol of love that lasts far beyond the wedding day.”

Rooted in Mavitrra’s philosophy of bespoke luxury, the collection allows for customisation and personalisation, enabling brides and families to co-create jewellery that aligns with their rituals, aesthetics, and emotional narratives. From regal bridal necklaces that anchor the wedding look to finely crafted bangles and earrings that complement festive ceremonies, each design balances traditional elegance with contemporary sensibility.

The Wedding Collection reflects Mavitrra’s continued commitment to soul-led craftsmanship, ethical sourcing, and timeless design. With an emphasis on precision, comfort, and longevity, the pieces are designed to transition seamlessly from wedding rituals to lifelong heirlooms.

This launch further strengthens Mavitrra’s position as a trusted name in bespoke bridal jewellery, offering creations that celebrate not just beauty, but meaning, memory, and legacy.

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National News

GJEPC addresses issue of  Termination of IEEPA-Based Reciprocal Tariffs

GJEPC informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.

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The Gem & Jewellery Export Promotion Council (GJEPC) informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.

A letter issued by Sabyasachi Ray, Executive Director, GJEPC, addressed the Termination of IEEPA-Based Reciprocal Tariffs and outlined key implications for exporters.

Termination of IEEPA-Based Reciprocal Tariffs

Pursuant to the Executive Order dated February 20, 2026, titled “Ending Certain Tariff Actions”, the additional ad valorem duties imposed under IEEPA, including the reciprocal tariff framework under Executive Order 14257, shall no longer remain in effect and are directed to be terminated as soon as practicable.

Accordingly, entries made on or after February 20, 2026 should not be subject to the earlier IEEPA-based reciprocal tariffs.

1. Interim Window Prior to Section 122 Surcharge

A separate Presidential Proclamation dated February 20, 2026 imposes a temporary 10% surcharge under Section 122 of the Trade Act of 1974, effective 12:01 a.m. EST on February 24, 2026.

Therefore, between: February 20, 2026 – before 12:01 a.m. EST on February 24, 2026 imports into the United States should be subject only to ordinarily applicable HTSUS (MFN) rates, without the earlier reciprocal tariff, and prior to the commencement of the Section 122 surcharge.

For products such as cut and polished diamonds (where the MFN rate is ordinarily 0%), this period represents a limited operational window.

2. Refund Position (If Collected in Error or Due to Implementation Lag)

In cases where reciprocal IEEPA duties are collected due to implementation lag, such duties should be eligible for refund through the standard:

  • U.S. Customs and Border Protection (CBP) protest mechanism under 19 U.S.C. §1514, or
  • Post-summary correction procedures, as applicable.

However, exporters should note that there is no assurance that the refund process will not be time-consuming.

3. Important Caution for Exporters

While GJEPC is actively engaging with U.S. customs authorities and keeping customs at Bharat Diamond Bourse informed, members are strongly advised to:

  • Seek confirmation from their U.S. customs broker and trade counsel
  • Obtain written confirmation from their U.S. buyer/importer regarding entry treatment
  • Confirm that CBP has ceased collection of the reciprocal tariff at the port of entry

Given the evolving implementation environment, entry-level verification is critical.

Members are encouraged to carefully assess:

  • Shipment timing
  • Entry dates
  • Applicable HTS classification

before dispatching consignments, wherever applicable.

source: GJEPC

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