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Mavitrra Unveils Its New Wedding Collection — A Timeless Celebration of Bridal Grandeur, Heritage Craftsmanship, and Bespoke Luxury

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Mavitrra, the refined bespoke diamond jewellery brand known for its spiritually inspired artistry and personalised craftsmanship, proudly announces the launch of its Wedding Collection for the season, a thoughtfully curated range that celebrates the emotion, legacy, and timeless beauty of Indian weddings.

Designed for the modern bride who honours tradition while embracing individuality, the Wedding Collection brings together heritage-inspired silhouettes, intricate craftsmanship, and contemporary refinement. Each piece is created to mark life’s most meaningful moments — from intimate ceremonies to grand celebrations — offering jewellery that is not only worn, but remembered.

The collection features an exquisite selection of Swarnika Jhumkas, Rosara Necklace & Earring, Amoura Swarnadil, Amoura Celesta Earrings, and Amoura Dome Ring, each crafted in natural diamonds set in hallmark gold. Rich detailing, graceful proportions, and design depth define the collection, making it ideal for bridal trousseaus, heirloom gifting, and milestone celebrations.

Bindu Sharma

Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said,
 “A wedding is not just an occasion; it is a deeply emotional milestone that carries stories, traditions, and dreams across generations. With this Wedding Collection, our intention was to create jewellery that honours the sanctity of marriage while reflecting the bride’s individuality. Every necklace, jhumka, and Earrings is designed with purpose — to become a keepsake, an heirloom, and a symbol of love that lasts far beyond the wedding day.”

Rooted in Mavitrra’s philosophy of bespoke luxury, the collection allows for customisation and personalisation, enabling brides and families to co-create jewellery that aligns with their rituals, aesthetics, and emotional narratives. From regal bridal necklaces that anchor the wedding look to finely crafted bangles and earrings that complement festive ceremonies, each design balances traditional elegance with contemporary sensibility.

The Wedding Collection reflects Mavitrra’s continued commitment to soul-led craftsmanship, ethical sourcing, and timeless design. With an emphasis on precision, comfort, and longevity, the pieces are designed to transition seamlessly from wedding rituals to lifelong heirlooms.

This launch further strengthens Mavitrra’s position as a trusted name in bespoke bridal jewellery, offering creations that celebrate not just beauty, but meaning, memory, and legacy.

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Palmonas Raises $40 Million in Series B, Accelerates Omni-Channel Expansion

Shraddha Kapoor-Backed Demi-Fine Jewellery Brand to Scale Offline Retail and Strengthen Market Presence

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Palmonas, the Shraddha Kapoor-backed demi-fine jewellery startup, has raised $40 million (approx. Rs. 373 crore) in a Series B funding round, led by Xponentia Capital and Vertex Growth Fund, with participation from existing investor Vertex Venture

The fresh capital will be utilised to expand its offline retail footprint, building on its growing omnichannel presence across online platforms and physical stores.

Founded in 2022 by Pallavi Mohadikar and Amol Patwari, with Shraddha Kapoor joining as co-founder, Palmonas operates in the demi-fine jewellery segment, offering affordable yet premium designs crafted from sterling silver and stainless steel with gold plating. The brand targets the space between fashion and fine jewellery, catering to a young, aspirational audience.

The company has seen rapid growth, with its operating revenue surging over 40X to Rs. 39 crore in FY25, up from Rs. 97 lakh in FY24. Notably, Palmonas also turned profitable, reporting a profit of Rs. 4.3 crore during the same period.

The brand had earlier raised Rs. 55 crore from Vertex Ventures and gained visibility through Shark Tank India Season 4, securing Rs. 1.26 crore funding from Namita Thapar and Ritesh Agarwal, at a Rs. 126 crore valuation.

Operating in a competitive space, Palmonas goes head-to-head with players such as GIVA, BlueStone, and Limelight Lab Grown Diamonds, as it continues to strengthen its position in India’s fast-growing demi-fine jewellery market.

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