De Beers Group has appointed Mallikarjuna Reddy Yarabolu as Managing Director of Forevermark India, effective January 2026, reinforcing its strategy to expand the brand’s footprint in one of the world’s fastest-growing natural diamond jewellery markets.

Mallikarjuna brings over 20 years of leadership experience spanning fashion, luxury, FMCG and organised retail. He most recently served as Chief Revenue Officer at Arvind Fashions Limited, where he drove sales and revenue strategies for leading brands such as U.S. Polo Assn., Arrow and Flying Machine. Announcing his departure on LinkedIn, he credited the leadership team for the opportunity to help stabilise and transform the business.

Earlier, he spent six years at Nestlé India, heading food service and retail formats including Maggi Hotspots, KitKat Break Zones, Milk Booths and Nescafé kiosks, managing a nationwide network of over 750 outlets. His career also includes senior roles at Aditya Birla Fashion and Retail Ltd. (Peter England), Walmart India and Godrej Agrovet.

The appointment comes as De Beers scales Forevermark’s presence in India, now the world’s second-largest market for natural diamond jewellery. Having transitioned from a loose diamond offering to a branded jewellery retail model, Forevermark plans to expand to 100 outlets by 2030.

With rising consumer incomes, increasing premiumisation and rapid growth of organised retail, India is expected to play a pivotal role in the future of natural diamonds. Yarabolu’s expertise in channel expansion and retail-led growth is set to support Forevermark’s next phase of growth in the country.