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Mavitrra Launches Ganpati-Inspired Fine Jewellery Collection For Ganesh Chaturthi, Blending Tradition With Contemporary Design

Where Devotion, Symbolism and Modern Craftsmanship Come Together In Jewellery Designed For Festive Celebrations

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Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, has launched its Ganpati-inspired fine jewellery collection on the occasion of Ganesh Chaturthi, bringing the timeless symbolism of Lord Ganesha into a contemporary fine jewellery language.

Celebrating Lord Ganesha as a symbol of wisdom, prosperity, auspicious beginnings and the removal of obstacles, the collection interprets the deity through sculptural forms, intricate goldwork and precious diamond and gemstone detailing. The edit features statement bangles, earrings and necklaces, designed to complement the festive season while remaining sophisticated and versatile beyond the occasion.

At the heart of the collection are distinctive Ganpati-inspired motifs, ranging from sculptural representations of Ganesha to more abstract interpretations of the deity’s iconic features. One of the standout designs is a statement bangle featuring a sculptural Ganpati face, emerald ears, a ruby tilak and pavé-diamond detailing, bringing together traditional symbolism and contemporary jewellery design.

Another design explores the form of the Ganpati trunk and lotus through an abstract interpretation, while a more minimal Ganpati profile is framed within a diamond halo, offering a refined expression of devotion for those who prefer understated jewellery.

The collection further explores the architectural and artistic language associated with Indian temples. Woven gold bands, pavé edges, ruby and emerald accents, and contemporary openwork inspired by temple arches add depth and dimension to the designs. The pieces are created to feel celebratory without being overly traditional, allowing the symbolism of Ganpati to become an elegant part of a modern jewellery wardrobe.

The collection’s bangles, earrings and necklaces are designed across different levels of expression  from statement pieces created for festive occasions to more subtle silhouettes that can be styled with contemporary and traditional ensembles alike. Diamonds provide the signature brilliance of the collection, while emeralds and rubies introduce rich colour and a distinctly festive character.

Speaking about the collection, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

Bindu Sharma

“Ganesh Chaturthi is deeply rooted in the ideas of new beginnings, prosperity and seeking blessings for the journey ahead. We wanted to translate these emotions into jewellery in a way that feels relevant to the modern wearer. Instead of simply recreating traditional Ganpati motifs, we explored the deity through sculptural forms and contemporary silhouettes . She further added, Every element, from the emerald and ruby accents to the diamond detailing and architectural forms, has been designed to retain the spiritual significance of Ganesha while giving it a distinctive Mavitrra identity.”

With the collection, Mavitrra continues its approach of bringing together spiritual inspiration, individuality and contemporary luxury. The Ganesh Chaturthi edit is designed not only as festive jewellery, but as a celebration of faith, craftsmanship and the auspicious beginnings that Lord Ganesha represents.

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WGC REPORT- India Gold Demand Trends, Q3 2026

Value Tells A Different Story: Demand Rose 3% Y/Y To INR2,419bn (US$25bn), and Is Up 38% Over Nine Months To INR6,688bn (US$71bn). Buyers Are Spending More To Acquire Less.

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India’s gold market recovered sequentially in Q3 but remains well below last year in volume terms. Demand rose 24-25% q/q to 162t, yet stayed 29% lower y/y and 12% lower year-to-date (444t). Value tells a different story: demand rose 3% y/y to INR2,419bn (US$25bn), and is up 38% over nine months to INR6,688bn (US$71bn). Buyers are spending more to acquire less. On the supply side, official imports declined and recycling remained muted, while estimated unofficial inflows increased.

Prices: Domestic gold averaged INR148,891/10g, up 45% y/y on a weak rupee and the higher import duty, while the international price averaged US$4,262/oz (down 5% q/q, up 23% y/y). Domestic prices traded at a record US$43/oz discount to import parity, reflecting unofficial inflows and old-gold supply.

Jewellery: Demand climbed 33% q/q to 100t, helped by late-quarter price softening, weddings and South Indian festivals in August. It remained 20% lower y/y (18% lower year-to-date), partly because key festivals have shifted into Q4 this year.

Investment: Demand eased from last year’s exceptional levels but held up, rising 12% q/q to about 60t. Investment’s share of net demand fell to around 42% from 69% in Q1. Bars and coins rose 9% q/q to 55t but fell 40% y/y; India remains the world’s second-largest bar and coin market (about 21% of global demand). ETF demand improved to 5.3t from 3.6t. Digital gold is expanding (4.9t in Q3, up 76% year-to-date). Mutual funds’ temporary suspension of fresh gold FoF subscriptions in October bears watching, though the ETF impact is likely contained.

RBI: Reserves held steady at about 880.5t, with just 0.3t bought in nine months, signalling a shift from accumulation to maintenance.

Supply: Total supply fell 43% y/y to 136t. Official imports dropped 70% to 64t after May’s duty hike to 15%, while unofficial inflows jumped to about 50t from 3t a year ago. Recycling was muted at 19t (down 12% y/y), suggesting holders are reluctant to sell, possibly expecting higher prices.

Consumer sentiment (WGC-Kantar, Wave 2): Buying intentions strengthened. Those planning to buy more jewellery rose from 20% to 29%, and those planning to cut back fell from 51% to 40%. Purchases are concentrating around weddings and festivals, with more consumers trading down on purity (77%) and exchanging old jewellery (76%). Expectations of further price rises softened (69% to 61%).

Outlook: Seasonal buying should support Q4 demand, though jewellery volumes will likely stay constrained by high prices, and investment demand remains sensitive to price momentum.

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