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PNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury

Certified natural diamond jewellery from the House of P N Gadgil & Sons now accessible nationwide through a seamless digital experience

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PNGS Reva Diamonds, the premium certified natural diamond jewellery brand from the 195‑year‑old House of P N Gadgil & Sons (PNGS), today announced the launch of its official e‑commerce website, going live on September 16, 2026. The new platform extends the brand’s omnichannel footprint, bringing contemporary, hallmarked diamond jewellery to customers across India with the same trust, transparency, and craftsmanship Reva Diamonds is known for in-store.

The website, https://revadiamonds.com/, offers an immersive browsing experience featuring Reva Diamonds’ signature collections including everyday wear, festive pieces, and bridal jewellery, along with detailed product certification, 360° views, and secure, pan‑India delivery.

With the launch of its official website, Reva Diamonds is also introducing exclusive digital launch offers for customers. As part of The Reva Diamonds Digital Reveal, customers can avail themselves of a flat 50% off on making charges on certified natural diamond jewellery, exclusively on the Reva Diamonds website. Additionally, customers who sign up on the website can enjoy Rs. 1,000 off on their first order by using the code GET1000 at checkout.

Commenting on the launch, Amit Modak, CEO & Director, PNGS Reva Diamond Jewellery Limited, said:

“The launch of our official website marks an important step in Reva Diamonds’ journey as we build a contemporary diamond jewellery brand rooted in the enduring values of the P. N. Gadgil & Sons legacy. Today’s customer does not experience a brand through a single channel; discovery may begin online, the consideration may happen across digital and physical touchpoints, and the final experience is built through trust and personal engagement. Our objective is therefore to create a seamless ecosystem where our digital and retail experiences complement each other.

The website is an extension of our brand—not just a destination to view jewellery, but a platform through which customers can discover our collections, understand our craftsmanship and begin their journey with Reva.”

The website launch comes at a significant stage in Reva Diamonds’ growth journey. Established in December 2024, the brand has been developed as a new-age diamond jewellery proposition carrying forward the heritage of P. N. Gadgil & Sons while creating its own identity around modern diamond jewellery. Reva Diamonds has continued to expand its retail footprint, with the brand currently focused on creating a contemporary jewellery experience for today’s consumers.

Amit Modak brings extensive experience across finance, commodity markets, retail and the jewellery industry to his leadership role at PNGS Reva Diamond Jewellery Limited. He has been associated with Reva since its incorporation and also serves as a Director of P. N. Gadgil & Sons Limited.

With the launch of its official website, Reva Diamonds aims to further strengthen its connection with existing and prospective customers, while creating a digital foundation for the brand’s next phase of growth.

Reva Diamonds currently operates 36 locations through a mix of exclusive showrooms and shop‑in‑shop formats, with a strong presence in Maharashtra and ongoing expansion into new markets.

The Reva diamonds reveal – launch offers 50% off on Making Charges of Certified Natural Diamond Jewellery exclusively on the Reva Diamonds Website

PLUS

Sign up & get Rs. 1,000 off on your First Order

Use Code: GET1000

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WGC REPORT- India Gold Demand Trends, Q3 2026

Value Tells A Different Story: Demand Rose 3% Y/Y To INR2,419bn (US$25bn), and Is Up 38% Over Nine Months To INR6,688bn (US$71bn). Buyers Are Spending More To Acquire Less.

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India’s gold market recovered sequentially in Q3 but remains well below last year in volume terms. Demand rose 24-25% q/q to 162t, yet stayed 29% lower y/y and 12% lower year-to-date (444t). Value tells a different story: demand rose 3% y/y to INR2,419bn (US$25bn), and is up 38% over nine months to INR6,688bn (US$71bn). Buyers are spending more to acquire less. On the supply side, official imports declined and recycling remained muted, while estimated unofficial inflows increased.

Prices: Domestic gold averaged INR148,891/10g, up 45% y/y on a weak rupee and the higher import duty, while the international price averaged US$4,262/oz (down 5% q/q, up 23% y/y). Domestic prices traded at a record US$43/oz discount to import parity, reflecting unofficial inflows and old-gold supply.

Jewellery: Demand climbed 33% q/q to 100t, helped by late-quarter price softening, weddings and South Indian festivals in August. It remained 20% lower y/y (18% lower year-to-date), partly because key festivals have shifted into Q4 this year.

Investment: Demand eased from last year’s exceptional levels but held up, rising 12% q/q to about 60t. Investment’s share of net demand fell to around 42% from 69% in Q1. Bars and coins rose 9% q/q to 55t but fell 40% y/y; India remains the world’s second-largest bar and coin market (about 21% of global demand). ETF demand improved to 5.3t from 3.6t. Digital gold is expanding (4.9t in Q3, up 76% year-to-date). Mutual funds’ temporary suspension of fresh gold FoF subscriptions in October bears watching, though the ETF impact is likely contained.

RBI: Reserves held steady at about 880.5t, with just 0.3t bought in nine months, signalling a shift from accumulation to maintenance.

Supply: Total supply fell 43% y/y to 136t. Official imports dropped 70% to 64t after May’s duty hike to 15%, while unofficial inflows jumped to about 50t from 3t a year ago. Recycling was muted at 19t (down 12% y/y), suggesting holders are reluctant to sell, possibly expecting higher prices.

Consumer sentiment (WGC-Kantar, Wave 2): Buying intentions strengthened. Those planning to buy more jewellery rose from 20% to 29%, and those planning to cut back fell from 51% to 40%. Purchases are concentrating around weddings and festivals, with more consumers trading down on purity (77%) and exchanging old jewellery (76%). Expectations of further price rises softened (69% to 61%).

Outlook: Seasonal buying should support Q4 demand, though jewellery volumes will likely stay constrained by high prices, and investment demand remains sensitive to price momentum.

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