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Manifest with Meaning: Timeless Natural Diamond Intention Pendants for the New Year

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With the New Year just around the corner, it’s time to kick off 2026 with a collection for the woman who writes her own story, sets her own intentions and wears her brilliance like armour. De Beers Group proudly introduces a collection of Intention Pendants created with a rare natural diamond at its center to attract the positivity and timelessness of the gem. The design takes its cues from personal auras and celestial patterns. Worn close to the heart, the pendant is meant to be a grounding presence, consistently reminding the wearer of her goals, her inherent strength, and her unique life story. Eachnatural diamond Intention Pendant turns symbolism into cosmic, powerful and unapologetically personal style.

INNER RADIANCE
De Beers Group_Intention Pendant_INNERRADIANCE

This natural diamond Intention pendant doesn’t just shine ‒ it detonates in sheer brilliance. A blazing centre diamond bursts into baguette and round-cut fiery diamonds, giving you your very own personal supernova. Wear it as a stylish promise to yourself, in the New Year’s spirit of renewal, to glow on your own terms. Where cosmic attitude meets high glamour, it is ideal for nights out, special celebrationsor every sophisticated evening soirée.

JOURNEY TO SELF
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This striking spiral of natural diamonds dares you to evolve. Each turn pulls you closer to the place where your dream meets your authentic self, crowned by a bright centre gem symbolising your inner voice wearing natural diamonds. Echoing a message of progress and purpose, it’s a wearable pep-talk for the year ahead. Chic enough for work, cool enough for casual days and powerful enough for anyone growing into their next chapter.

This design is available in yellow, rose & white gold as well.

LIGHT CATCHER
De Beers Group_Intention Pendant_LIGHTCATCHER

This Intention pendant is timeless. Its vibrant centre diamond is encircled by a crisp halo of baguette and round-cut sparkle, all held in a modern open circle. Like a dreamcatcher for good vibes, collecting every ray of positivity and refusing to let go. Built as your New Year talisman, it fuels optimism and fresh momentum. Stylish, spirited and impossible to ignore, it lends elegance to everyday outfits and adds punch to office looks.

This design is available in yellow, rose & white gold as well.

COMPASS OF LIGHT
De Beers Group_Intention Pendant_COMPASSOFLIGHT

A natural diamond burns at the heart of this rose-gold compass star, surrounded by a sharp halo of round and baguette diamonds. This piece has a fearless aesthetic, made for anyone ready to steer their life like they mean it. Symbolising intentional direction for the year ahead, it pushes you towards courage, curiosity and big-energy adventures.  It’s a powerful statement of intent for both everyday confidence and global escapades.

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DiamondBuzz

De Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation

Company outlines strategic cost optimisation, portfolio streamlining and operational changes to strengthen resilience while positioning for long-term growth in the natural diamond industry.

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De Beers Group is advancing delivery of its business streamlining by setting out a number of planned portfolio and organisational changes to ensure an efficient cost base that strengthens resilience in the near-term while enhancing future competitiveness and retaining optionality as industry conditions improve.

Since 2024, De Beers has been streamlining its business in line with its Origins strategy to reduce costs, divest non-core assets and prioritise investment in activities that create the most value. Significant progress has been made, with more than $100 million of annual overhead costs removed from the business, the sale or closure of a number of non-core assets and significant capital and cost reconfigurations to asset expansion projects.

Simultaneously, De Beers has reinvested in natural diamond category marketing to support the industry’s efforts to grow natural diamond demand, launching new large-scale campaigns and collaborating with key stakeholders across the value chain to foster industry-wide investment. Global consumer demand for natural diamond jewellery returned to growth in 2025, while natural diamond sales increased across US independent jewellers in 2025 and into Q1 2026, led by higher value diamonds and those promoted by De Beers’ Desert Diamonds marketing campaign.

On the supply side, global rough diamond production is now decreasing, with several producers closing mines during 2026. Whilst the increasing rarity of diamonds and the emerging signs of improvement in consumer demand are likely to support longer-term value creation, rough diamond trading conditions are expected to remain challenging in the near-term due to cyclical and industry-specific factors.

Consistent with recent actions to improve business resilience, De Beers intends to pause production at the Venetia mine in South Africa for two years to reduce costs while also rephasing capital expenditure on its underground project. This will involve critical infrastructure investment to enhance the capacity and efficiency of the mine, with the intention to support future production growth as business and industry conditions improve.

De Beers is engaging with stakeholders in accordance with relevant requirements and the company’s values as it moves through this process, and will both support impacted employees and continue to invest in its community and Social and Labour Plan commitments.

This proposed action at Venetia Mine follows the decision earlier this year to pause the Tuzo Phase 3 expansion project at the Gahcho Kué Mine in Canada.

In parallel, De Beers plans to reconfigure its global operating model to refocus and prioritise resources on the core operational businesses and reduce its central corporate cost base.

Al Cook, CEO of De Beers Group, said:

“In line with our commitment to focus and streamline our business, we are making a number of changes to De Beers to ensure greater business resilience in the near-term, while supporting long-term value creation. We recognise the protracted challenging conditions as the diamond industry evolves, though we are encouraged by signs of consumer demand growth in the US and beyond, particularly in higher quality diamonds.

Global rough diamond supply is falling, bringing more support to the market. The changes we are making to our business are focused on underpinning our efficiency now and into the future, favourably positioning De Beers in its leadership role.”

De Beers Group will maintain current production levels through its other operations, and previous production guidance remains unchanged.

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