National News
Gargi by P.N. Gadgil and Sons Has Been Changing the Way Young People Wear Fashion Jewelry for Four Years
Fashion jewellery brand celebrates a milestone anniversary with plans to keep growing and coming up with new ideas.
Gargi by P.N. Gadgil and Sons is one of India’s best fashion jewellery brands. It has been changing the fashion jewellery scene for millennials and Gen Z consumers for four years now. Since it started in 2021, the brand has become known for making stylish jewellery that doesn’t cost a lot. It does this by combining traditional craftsmanship with modern design.
A Journey of Growth and Excellence
Gargi has reached some amazing goals in the past four years that show how much it cares about quality, new ideas, and happy customers. The brand has grown to have more than 100 stores across India, and it still has a strong online presence through its website and mobile apps. This approach, which uses multiple channels, has helped Gargi reach customers in big cities and tier-2 markets, making fashion jewellery available to more people.
The brand’s financial success shows that it has a strong position in the market. Gargi made Rs.73.76 crore in sales and Rs.15 crore in net profit in the second quarter of FY25-26. As of today, the company’s market capitalisation is Rs.1150 crore. The brand has consistently grown quarter over quarter, thanks to the holiday season, a bigger retail presence, and strong consumer demand for its modern fashion jewellery collections.

Aditya Modak, co-founder of Gargi by P.N. Gadgil and Sons, said about this milestone, “These four years have been an amazing journey of growth, learning, and gratitude. We thought that jewellery should be more than just precious metals and stones when we started Gargi. It should be about capturing the most beautiful moments in life. Today, as we celebrate this milestone, I want to thank everyone who has been a part of this journey: our dedicated team, our visionary stakeholders, our skilled artisans, and most importantly, our customers who have trusted us with their most important moments.
We are still committed to designing new things, improving our craftsmanship, and getting Gargi closer to more customers all over India. We want to keep making jewellery that you can pass down to your children and grandchildren while still being modern and easy to find.”
Innovation and a Range of Products
Gargi has a wide range of products that are suitable for different types of customers and events. The brand sells jewellery made of 92.5% sterling silver, modern brass fashion pieces, and 9, 14, and 18 carat gold and rose gold jewellery with real diamonds. The Kids Collection, which is made just for kids and has safety-first designs with rounded edges and secure fastenings, and special holiday collections that come out at the same time as major Indian festivals are some of the newest things to come out.
The brand has always tried to combine quality with low prices. They have items at different price points to fit different budgets while still making sure that the craftsmanship is always top-notch.
Building on the past to make the future
Gargi is part of a legacy spanning more than 190 years of P.N. Gadgil and Sons. It uses centuries of jewellery-making knowledge while also embracing modern design styles. The brand has been listed on the stock exchange since December 2022. It has shown good corporate governance and openness while still focusing on customer satisfaction and new products.
Growth and a Vision for the Future
Gargi wants to open more stores, improve its digital capabilities, and keep coming up with new product designs that meet changing customer needs. The brand’s multi-format retail strategy, which includes exclusive brand stores, shop-in-shop arrangements, and partnerships with major e-commerce platforms, positions it well for sustained growth in the coming years.
The brand keeps putting money into its retail infrastructure, digital marketing, and customer experience at all points of contact. This keeps it at the top of the fashion jewellery industry in India.
About Gargi by P.N. Gadgil and Sons.
Gargi by P.N. Gadgil and Sons is a modern fashion jewellery brand that makes trendy, cheap jewellery for people 20 and older. Gargi is part of the more than 190-year history of P.N. Gadgil and Sons. It was founded in 2021 and went public in December 2022. Gargi has more than 100 stores in India and a strong online presence. It combines traditional craftsmanship with modern design and ease of access.
Recent Performance Highlights:
• Rs.73.76 crore in revenue for Q2 FY25-26
• Net Profit for the second quarter of FY25-26: ₹15 crore
• Market Cap: ₹1150 crore (as of November)
• Store Network: More than 100 stores in India.
National News
Platinum Guild International India Announces The 2026 Edition Of ‘Platinum Season Of Love’
Running From 17th April to 31st May 2026, A Nationwide Activation Celebrating Platinum’s Rarity
Platinum Guild International (PGI) – India announces the launch of Platinum Season of Love 2026, its signature nationwide retail activation set to run from 17th April to 31st May 2026 across jewellery stores in India. A key strategic initiative in PGI India’s annual calendar, the programme is designed to drive consumer demand and retail momentum for platinum jewellery across key branded segments, in collaboration with PGI’s trusted retail partners, as they usher in the summer season, marked by special occasions and weddings.
With a curated collection of exquisitely crafted platinum jewellery pieces across Platinum Evara, Men of Platinum and Platinum Love Bands, this retail initiative will serve as a catalyst to boost platinum jewellery growth during the period. The initiative will help shoppers discover why platinum stands apart as a rare precious metal of enduring value. This year, it is complemented further by a consumer-facing campaign for Men of Platinum, featuring brand ambassador MS Dhoni, built around the thought of ‘Chosen by Mahi’. The campaign celebrates men of rare character—those who choose with intent and never compromise—making platinum their natural choice. As an icon known for his quiet strength, authenticity and enduring appeal, Dhoni reflects the very qualities that define platinum. The campaign reinforces a clear idea: a man of character chooses a rare metal of enduring value.
At the retail point, Platinum Season of Love 2026 will showcase a curated mix of platinum jewellery across PGI India’s branded categories, including:
- Men of Platinum, featuring statement platinum jewellery for men
- Platinum Evara, with finely crafted platinum jewellery designs for the women of today
- Platinum Love Bands, which celebrate modern love and commitment
Together, these categories showcase platinum’s rarity, emotional significance, and modern relevance—encouraging consumers to choose a metal that is not only precious, but distinctly rare.
Crafted in 95% pure platinum, PGI’s branded platinum jewellery collections continue to resonate with younger Indian consumers.
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said:

“Young Indian consumers today are increasingly drawn to jewellery that reflects who they are—making rarity, meaning and self-expression more important than ever. Platinum is uniquely placed to meet this need. With Platinum Season of Love, we are translating this insight into a focused retail programme that drives both consumer value and category growth, in close collaboration with our retail partners. We deeply value their continued trust and support, which play a critical role in bringing the platinum story to life across markets.”
With strong retailer participation, Platinum Season of Love 2026 is set to deliver another high-impact season for platinum jewellery in India.
Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:
Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers –
“Platinum Season of Love has consistently been a strong retail platform to build visibility and excitement for platinum jewellery. Platinum’s coveted preciousness is rooted in its rarity, making it a relevant offering for today’s discerning buyer. With Men of Platinum led by MS Dhoni, alongside Platinum Evara and Platinum Love Bands, we see this activation as a strong opportunity to deepen consumer engagement and drive greater appreciation for platinum across categories.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers –

“Retail programmes such as Platinum Season of Love play an important role in driving consumer awareness and consideration at the point of sale. The rarity of platinum builds intrinsic value in a way that is easy for consumers to understand and connect with. With a well-rounded category presence across Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well poised to create strong interest and engagement in store.”
Dr Joy Alukkas, Chairman and Managing Director, Joyalukkas Group –
“Platinum Season of Love presents platinum as a strong and contemporary proposition for today’s market. Through the coming together of Men of Platinum, Platinum Evara and Platinum Love Bands, the programme creates a cohesive retail story that speaks to diverse consumer preferences and occasions. It offers a meaningful way for consumers to connect with the metal, while underscoring platinum’s rarity, modernity and enduring appeal.”

Suvankar Sen – MD & CEO, Senco Gold & Diamonds –

“Platinum Season of Love has emerged as an important retail intervention for the category. Platinum, being 30 times rarer than gold, gives the consumer a strong, memorable entry point into the category. Supported by the star power of MS Dhoni for Men of Platinum and complemented by Platinum Evara and Platinum Love Bands, the activation is expected to create strong traction and reinforce platinum as a rare and meaningful choice.”
Milan Shah, Director- Kalamandir Jewellers –
“Platinum Season of Love beautifully captures what makes platinum truly special—its rarity and its enduring value. In our experience, consumers are increasingly drawn to jewellery that carries both meaning and distinction, and platinum answers that need exceptionally well. Strong in-store storytelling, supported by Men of Platinum, Platinum Evara and Platinum Love Bands, will help create a sharper emotional and aspirational connect at retail.”

Dr Saurabh Gadgil, Chairman & Managing Director- PNG Jewellers –

“Platinum Season of Love 2026 brings a strong retail proposition to the fore. Its rarity gives consumers a sharper reason to consider platinum, and the retail programme creates strong visibility at the point of sale. With Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well placed to drive engagement across key consumer segments. We see this as a meaningful opportunity to build momentum for the category.”
Varghese Alukka, Managing Director, Jos Alukkas Jewellery -
“Consumers today are looking beyond ornamentation; they are seeking meaning, individuality and lasting value in what they choose. That is where platinum holds a special place. Platinum Season of Love 2026 places the precious metal’s rarity at the centre, translating it into a strong retail experience. We are confident that this programme will help elevate platinum’s desirability and encourage more consumers to explore the category during the activation period.”

Paul J Alukka, Managing Director, Jos Alukkas Jewellery –

“Platinum Season of Love puts a clear and differentiated consumer story at the centre of retail. Platinum, being 30 times rarer than gold, is a powerful message, and one that adds to its precious appeal. The activation is expected to strengthen consumer consideration and support stronger traction in-store. It is a strong platform for driving both visibility and conversion.”
John Alukka, Managing Director, Jos Alukkas Jewellery -
“Platinum Season of Love 2026 presents platinum in a way that feels modern, meaningful and commercially relevant. The focus on rarity gives the metal a strong point of distinction in the consumer mind. Supported by category-led storytelling at retail, the activation is well-positioned to deepen engagement and drive demand. We look forward to a strong season for platinum.”

Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers –

“Platinum Season of Love brings together a strong product story and a clear retail narrative. For the consumer, platinum’s rarity creates immediate impact and distinction. Through Men of Platinum, Platinum Evara and Platinum Love Bands, the programme offers a compelling platform for category growth. We see this as a strong opportunity to drive visibility and consumer interest.”
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