GlamBuzz
Malaika Arora launches ‘Maejoy’, a lifestyle-first brand
As a part of the strategic partnership, Myntra Jabong India Private Limited (MJIPL) will extend its design and brand-building expertise to Maejoy
Malaika Arora announces the launch of Maejoy, an elevated lifestyle accessories brand, co-created in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale entity of Myntra. Conceived to bring together aspirational design and everyday accessibility, Maejoy makes its debut with a thoughtfully curated collection of over 250 styles spanning handbags and lab-grown diamond jewellery, two accessory categories that sit at the heart of modern personal style.
The collection spans crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, crafted in materials including synthetic leather, raffia, braids, satin, rhinestone and metallic finishes, among others. Alongside the handbag range is a line of lab-grown diamond jewellery featuring rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver bases with IGI and GCI certified diamonds.
Maejoy is a premium lifestyle-accessories brand that brings together iconic, high-fashion-inspired designs into everyday style. Built on the philosophy “The Joy of Being Me,” the brand celebrates individuality, confidence, and self-expression through pieces that feel both aspirational and easy to own. Guided by three pillars of Authentic, Empowering and Accessible, Maejoy reflects a modern interpretation of luxury that is inspiring yet effortlessly wearable.
On bringing Maejoy to life,Malaika Arora said, “Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless. ‘The Joy of Being Me,’ is a celebration of self and the brand aims to democratise the global fashion trends while offering women something that can extend the feeling of luxury every day, while being accessible- be it a lab-grown diamond or a perfectly crafted handbag.
Myntra Jabong and Exceed’s expertise in building much-loved brands makes this a great ecosystem to bring my creative aspirations to life.”
Suman Saha, CXO, Head of House of Brands, MJIPL, said, “Maejoy brings together Malaika Arora’s distinctive style perspective with a strong proposition in the accessible yet elevated accessories space. We believe the brand’s fashion-forward designs and thoughtful positioning will connect strongly with discerning consumers .”
Afsar Zaidi, CEO, Exceed Entertainment, added, “Building celebrity-led brands requires a delicate balance of authenticity and market viability. Having successfully worked with Myntra Jabong in the past, it was easy working with them on Maejoy. Malaika is a rare talent who commands equal respect as a fashion icon and a savvy businesswoman. We are proud to facilitate this partnership that brings together her creative clout and Myntra’s brand-building excellence.”
GlamBuzz
De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India
De Beers Group teams up with Abhishek Sharma to celebrate the authenticity, resilience, and enduring appeal of natural diamonds among India’s new generation.
De Beers Group, the world’s leading diamond company, today announced its association with Indian cricketer Abhishek Sharma to celebrate natural diamonds in India, bringing together two forces defined by character, authenticity and enduring excellence.
Abhishek Sharma has emerged as one of the most exciting voices in Indian cricket, known for his fearless style of play and strong personal identity. His journey reflects the “inner fire” and authenticity that De Beers celebrates in every natural diamond. Through challenges and triumphs alike, Abhishek has demonstrated a universal truth: while form may fluctuate, true class endures.
Today, he stands as an inspiration for millions of young dreamers, proving that resilience and belief can shape extraordinary success. Known for standing out both on and off the field, Abhishek reflects qualities that lie at the heart of natural diamonds: authenticity, strength and inner brilliance.
Beyond the field, Abhishek’s personal style is equally distinctive. Often seen wearing natural diamonds, they form an integral part of his identity. For the cricketer, diamonds are not reserved only for celebrations but represent personal expression and the journey behind every achievement.
Speaking on the association, Abhishek Sharma said, “I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”
Commenting on the announcement, Toranj Mehta, Vice President, Marketing, De Beers India, said, “Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self.
He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”
India continues to be a market where diamonds are deeply connected with personal success and moments of pride. By collaborating with a personality who naturally reflects the spirit of the category, De Beers Group strengthens its cultural presence, reinforcing natural diamonds as the ultimate expression of individuality and achievement.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.