National News
Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries
Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.
The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.
Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.
Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.
Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.
Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”
All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.
Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.
Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.
Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.
A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.
Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.
So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.
Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment
National News
Forevermark Diamond Jewellery Strengthens Growth Momentun ahead of Akshaya Tritiya
Akshaya Tritiya marks a time of new beginnings and prosperity and remains one of the most significant occasions for jewellery purchases among Indian consumers. Ahead of this auspicious season, Forevermark Diamond Jewellery is accelerating its growth momentum to tap into this heightened demand. Following its launch last year as a diamond jewellery brand for modern Indian consumers, the brand has witnessed a strong growth trajectory driven by retail expansion and consumer-first innovation.

Under the leadership of Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., the brand continues to accelerate its national expansion and strategic transformation. Earlier this year, Forevermark strengthened its retail presence with the launch of De Beers Group’s largest global flagship store in Mumbai, a milestone that underscores the brand’s growing leadership in the Indian luxury jewellery market. This momentum continues with the brand’s entry into emerging luxury hubs such as Chandigarh and Patna, reaffirming Forevermark’s commitment to reaching consumers beyond traditional metro strongholds. Over the past several months, Forevermark Diamond Jewellery has rolled out high-impact initiatives across merchandising, marketing, operations, digital and omni-channel experiences, collectively driving measurable progress toward a more customer-centric, modern, and scalable retail model. Today, the brand operates eight stores nationwide, supported by a network of smaller-format stores designed for efficiency and locally relevant assortments. Complementing this footprint are two flagship stores, which anchor Forevermark’s brand presence while enabling the wider retail network to offer curated, market-specific collections.
Speaking on the evolving market dynamic, Mr Reddy Said:

“Akshaya Tritiya remains a deeply significant occasion for Indian consumers, symbolising prosperity, new beginnings, and meaningful bonds. Today, diamond purchases are increasingly driven by intent, emotional value, and a desire for authenticity. Consumers are choosing natural diamonds to celebrate personal milestones, values that align closely with Forevermark’s commitment to transparency, integrity, and responsible sourcing. As we expand our presence across the country, we are bringing our promise of rare, natural diamonds closer to consumers, enabling them to celebrate with pieces that hold lasting value and timeless meaning.”
Forevermark Diamond Jewellery has undertaken a comprehensive merchandising reset to enhance product availability and ensure retail consistency across its network. The rollout of standardised 800 sq. ft. and 1500 sq. ft. store formats, along with a newly implemented six-tier pricing architecture, has strengthened the brand’s ability to serve both value-seeking and premium consumers, enabling broader category participation.
On the marketing front, the brand has deepened consumer engagement by focusing on experience-led retail and high-affinity storytelling. Forevermark’s omni-channel ecosystem continues to gain momentum, with digital initiatives delivering robust engagement and conversion outcomes.


This momentum places Forevermark at the forefront of a rapidly expanding diamond jewellery market in India. India has now emerged as the world’s second-largest diamond jewellery market, capturing 12% of global demand and surpassing sales value in China and Japan, driven by rising incomes, strong Gen Z and millennial adoption, and a growing preference for natural diamonds.
Forevermark stands poised for a strong Akshaya Tritiya season and sustained growth ahead, supported by deep consumer trust, expanding retail access, and a rapidly evolving diamond jewellery market that continues to redefine India’s luxury landscape.
This Akshaya Tritiya, all purchases above INR 3,00,000 are complemented by a first-of-its-kind exclusive gold diamond coin, crafted by Forevermark to mark a moment of lasting significance.
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