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Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries

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Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment

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QWEEN Partners With Perfect Corp. to Launch Hyper-Realistic AI-Powered Virtual Jewellery Try-On in India

Partnership brings Physically Based Rendering (PBR) technology to QWEEN’s digital ecosystem, enabling consumers to virtually try on rings, earrings and bracelets with exceptional realism across desktop and mobile.

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QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has partnered with Perfect Corp., a global leader in artificial intelligence (AI) and augmented reality (AR) technology for the beauty, fashion and luxury industries, to introduce an advanced 3D Virtual Try-On experience for consumers in India.

Powered by Physically Based Rendering (PBR) technology, the solution enables customers to virtually try on QWEEN’s rings, earrings and bracelets in real time across both desktop and mobile devices. The immersive experience allows users to see how each jewellery piece sits, moves, reflects light and complements their features, offering a highly realistic way to explore jewellery before making a purchase or visiting a store.

The partnership reflects QWEEN’s commitment to integrating world-class technology that meets the precision and craftsmanship standards expected in the luxury jewellery segment. Perfect Corp., which serves over 800 global brand partners, has developed technology solutions for leading luxury brands including Louis Vuitton, Tom Ford Fashion, and Parisian high jewellery house REZA.

Its PBR-enabled technology accurately renders gold, natural diamonds and gemstones with realistic texture, reflection, movement and proportion. The platform is designed to support up to 2,300 SKUs, enabling consumers to better evaluate the scale, fit and finish of jewellery beyond conventional product images.

Commenting on the collaboration, Amit Kumar, CEO and Co-Founder of QWEEN,

Said the traditional jewellery-buying journey has offered consumers limited opportunities to independently explore products before they are presented across a counter. He noted that QWEEN aims to change this by giving every woman greater information, control and confidence throughout the discovery process.

He added that Perfect Corp.’s experience working with some of the world’s leading luxury and fashion brands provides QWEEN with the confidence that the platform can deliver the realism, precision and sophistication required for the brand’s luxury positioning.

For QWEEN, the collaboration extends beyond introducing a digital feature. The company believes virtual jewellery discovery should offer the same level of accuracy, detail and craftsmanship as the physical retail experience. This is particularly important considering the diversity of its portfolio, where subtle differences in gold colour, gemstone characteristics, diamond brilliance and jewellery proportions significantly influence how a piece appears on the wearer.

Suyash Motarwar, Co-Founder and CTPO of QWEEN,

said the value of Virtual Try-On lies in its ability to accurately represent proportion, movement, colour and material finish. He highlighted that QWEEN’s collection includes seven colours of gold, 100% natural diamonds, and a wide range of 100% natural gemstones, making realistic rendering critical for the luxury buying experience.

He further noted that Perfect Corp.’s PBR-enabled technology provides the visual precision required for luxury jewellery while its self-service authoring capabilities allow the brand to efficiently scale the experience as its assortment continues to expand.

The Virtual Try-On feature will form part of QWEEN’s broader technology-driven discovery ecosystem, which also includes RFID-enabled jewellery, self-service tablets, detailed digital product information, personalised wishlists, and persona-led discovery. The feature is designed to complement the brand’s physical retail experience by allowing consumers to discover jewellery online, save preferred designs, and continue their purchase journey through QWEEN stores and assisted retail touchpoints.

Alice Chang, Founder and CEO of Perfect Corp,

said India’s jewellery market is built on craftsmanship, personal expression and trust, while today’s consumers increasingly expect digital experiences that reflect those values. She added that the collaboration combines hyper-realistic AR try-on with a scalable 3D authoring workflow, enabling QWEEN to showcase the material richness and individuality of each jewellery piece online while supporting the growth of its digital catalogue.

The partnership underscores QWEEN’s strategy of collaborating with globally recognised technology specialists to build a modern, consumer-centric jewellery experience. By combining the emotional appeal and craftsmanship of luxury jewellery with the convenience, personalisation and independence offered by advanced technology, the brand aims to redefine how women discover, experience and purchase fine jewellery.

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