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Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries

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Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment

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National News

Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away

A Customer-First Initiative Designed to Help People Wear Their Precious Memories with Confidence.

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Senco Gold & Diamonds, one of India’s most trusted jewellery houses, has partnered with Olocker, India’s first dedicated jewellery insurance platform, to offer free jewellery insurance to its customers, protecting purchases against risks such as snatching, robbery, and housebreaking.

On the surface, it’s a simple value-add: buy jewellery from Senco, get it insured, at no extra cost. But the thinking behind it is more personal — the freedom to actually live with the things you love. 

There is a quiet ritual that plays out in homes across India every wedding season, every anniversary. A piece of jewellery is bought with love, worn once or twice with pride — and then, almost apologetically, tucked away in a bank locker for “safekeeping.” The very thing meant to be cherished ends up spending most of its life in the dark.

A Locker Is No Place for a Memory

Ask any family that owns fine jewellery, and you’ll hear the same quiet anxiety: the fear of stepping out wearing something precious, the fear of a break-in while the house is empty. For many, the solution has always been the same — lock it away, take it out only for weddings and festivals, and let it sit untouched the rest of the year.

It’s a practical response to a real risk, but it also means jewellery bought to mark a marriage or a milestone ends up being seen far less than it deserves.

This is the exact problem Senco Gold & Diamonds’ Managing Director, Suvankar Sen,

has spoken about wanting to solve. Known for a customer-first philosophy that goes beyond transactions, Sen has often said jewellery should be something people live with, not something they merely own. “Jewellery is never just metal and stone,” Sen said, explaining the thinking behind the Olocker partnership. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.” 

That sentiment is the quiet engine behind this initiative. Rather than simply selling jewellery and stepping back, Senco has chosen to walk the extra mile — ensuring that once a customer takes a piece home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry. 

What the Partnership Actually Offers

Through this collaboration, Senco customers receive free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery, and housebreaking.

Olocker, India’s first digital platform dedicated to jewellery insurance and asset tracking, brings the technical and insurance backbone — while Senco brings its decades of trust, built since 1938, to make sure customers actually use it. 

For a family that has just bought a piece for a wedding, this means peace of mind — wearing that necklace to a dinner without the nagging thought of “what if someone snatches it,” or “what if someone breaks in while we’re away.” 

A Partnership Built on Shared Intent

The excitement isn’t one-sided. At Olocker, the partnership is seen as validation of the idea the platform was built on — that jewellery insurance should be a natural, everyday companion to ownership, not a niche afterthought.

“This is genuinely one of the most exciting collaborations we’ve been part of,” said Milind Shethia, Founder & Chief Marketing Officer at Olocker. “Our mission has been to help people wear their jewellery instead of locking it away, and partnering with a name as trusted as Senco brings that mission to millions of customers at once.

What’s heartening is Mr. Sen’s own approach — he didn’t look at it as a marketing tie-up, but as giving something back to people who’ve trusted Senco for generations. That kind of intent is rare, and it’s exactly the spirit we built Olocker around.” 

That mutual sense of purpose is what gives this partnership its quiet credibility. It isn’t a scheme or a promotional hook, but two organisations agreeing on a simple, shared belief: jewellery should be lived in, not locked up. 

A Bigger Idea About Ownership

There is a broader philosophy at play, one Suvankar Sen has championed throughout his tenure at Senco — that jewellery is an emotional asset as much as a financial one, and customers shouldn’t have to choose between enjoying it and protecting it.

This partnership feels less like a marketing initiative and more like a promise kept, reflecting a leadership style that measures success in something harder to quantify — how cared for a customer feels long after leaving the showroom. 

As jewellery increasingly doubles as adornment and investment, initiatives like this one may well set a new benchmark for customer care in the industry.

Senco, through its partnership with Olocker, isn’t just insuring jewellery against snatching or a break-in — it’s giving people back the freedom to wear their memories, out loud, without fear. 

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