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Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries

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Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment

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National News

MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador

As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery  Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant  milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association,  Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio  across physical precious metals, digital investments and responsible gold recycling. 

The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and  bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday  moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals  brand while making gold ownership more relevant, accessible and convenient for today’s consumers. 

Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome  Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a  modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors,  he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.

This partnership comes at an exciting phase in our growth as we  continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through  our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital  investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”

The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth  naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP  offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And  More.” 

Speaking on the association, Sidharth Malhotra said:

“MMTC-PAMP has built a remarkable reputation for purity, trust and  innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s  milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to  stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through  the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals  brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions  continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership  position while deepening engagement with a younger, digitally connected audience. 

The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels,  with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold,  Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials. 

Link to the TVC (YouTube):

Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//

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