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Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries

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Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment

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National News

Dhanteras-Diwali 2026: Strong Footfalls, Value-Led Growth Across India’s Jewellery Trade

Price easing, wedding demand, diamond and silver momentum and strong festive bookings are driving growth, while volumes hold steady

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Dhanteras Diwali  2026 opened on a confident note for India’s jewellery industry. On Dhanteras Retailers and industry bodies reported higher footfalls, double-digit value growth and a visible shift in what customers are buying. Volumes, however, are largely flat, and the growth is being carried by price.

The recent decline in prices of gold  has encouraged consumers to seize the opportunity to buy gold ornaments during Dhanteras and Diwali season in India. According to the GJC, gold jewellery sales climbed 15–20% over the two key festive days to reach Rs.62,000 crore. Preliminary estimates from the All India Jewellers and Goldsmith Federation (AIJGF) put combined gold and silver festive sales past Rs.66,000 crore.

Market Size and Growth

GJC estimates India’s Dhanteras gold business at roughly Rs.60,000 crore on preliminary assessment. Rajesh Rokde, Chairman, GJC, says value growth is expected at 15–20% over last year, with volumes “almost at the same level. ” He calls it “a very encouraging start for the jewellery industry.”

Prithviraj Kothari, MD, RiddiSiddhi Bullions Ltd. and National President, IBJA, offers a similar read. Jewellers expect sales value to rise 20–30% while gold volumes stay roughly flat, so growth comes mostly from higher prices rather than more grams sold. He notes that sentiment is clearly better than through most of 2026, though people are spending carefully. The correction has brought buyers back, and many who postponed purchases while prices were climbing are now completing them.

Dr. Saurabh Gadgil, CMD, PNG Jewellers, says industry indications point to 25–30% incremental performance. He attributes this to easing prices, strong pre-Dhanteras bookings and a long Diwali weekend. He further adds that silver jewellery and articles are in high demand, a pattern echoed by other brands that observed smaller silver coins are selling.

Jignesh Mehta, Founder & MD, Divine Solitaires, reports 30% growth in festive sales. Consumers place greater emphasis on transparency, authenticity and quality assurance. He cites the company’s 123-parameter Quality Guarantee and standardised pricing as the response.

Sandeep Kohli, CEO of Indriya – Aditya Birla Group Jewellery, stated that, as expected, the company witnessed a strong surge in footfall and sales across its retail network. All 100 stores nationwide maintained positive momentum, with customers continuing to show strong interest in Indriya’s high-quality jewellery designs.

Varghese Alukka, Managing Director, Jos Alukkas, reports that festive sales improved on last year through a wider customer base, although average bill values dipped slightly.

Harshal Khandelwal- Director- Khandelwal Jewellers Akola Pvt Ltd says that with their  exclusive Book & Relax  offer, patrons securing their favorite gold jewelry and coins ahead of time, entirely free from the anxiety of fluctuating rates.

What Customers Are Buying

Gold: Sachin Jain, Regional CEO India, World Gold Council, notes strong walk-ins across retail markets. Buyers are choosing jewellery, coins, bars, ETFs and digital gold. He says the recent price moderation has given buyers relief.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said shoppers favored  lighter pendants, bangles and chains, as well as smaller gold and silver coins.

Ashish Pethe, Partner, Waman Hari Pethe Jewellers, reports tremendous enthusiasm for gold jewellery despite price fluctuations, with the trust and emotional connect people share with gold remaining strong. Interest spans both traditional and contemporary lightweight designs.

Suvankar Sen, MD & CEO of Senco Gold Ltd, reported that diamond jewellery sales had grown impressively, with sales value increasing by over 25% year on year, supported by higher store footfalls. He also highlighted the growing consumer interest in natural diamond solitaires for gifting, special milestones and self-purchase, particularly smaller solitaires and lightweight designs. In Men’s jewellery, he flags growing interest, with Senco’s Aham line catering to men who see jewellery as personal style.

Silver and multi-metal: Ansh Anand, CEO, Punjab Jewels, reports strong interest across gold, diamond, platinum and silver. He further states, that customers are prioritising design, craftsmanship and quality alongside investment value, and festive enthusiasm has held despite elevated metal prices.

Key Trends

Jayantilal Challani, Chairman, Challani Group of Companies, observes a visible shift from heavy traditional jewellery to everyday elegance. He describes buyer mood as “calculated optimism and value-driven purchasing,” with high gold rates prompting disciplined shopping.

Asavari Pednekar, MD, Jagannath Gangaram Pednekar (JGP) Jewellers, says the desire to buy gold remains strong, but decisions are increasingly shaped by price movements and affordability. Consumers are adapting budgets and evaluating purchases carefully, with value, design, craftsmanship and sentiment guiding buying. Joyalukkas’ slightly lower average bill value reflects the same trade-down.

  • Old gold exchange is a growth lever. PNG’s, Saurabh Gadgil says exchange is playing a big role, including in tier 2 and tier 3 cities.
  • Weddings and savings-led purchases. Suvankar Sen reports strong participation from wedding customers and from families buying jewellery as savings.

Outlook

Sentiment is positive heading into Diwali and the wedding season. The WGC’s, Sachin Jain says the day’s response “offers an encouraging outlook for the year end.” Saurabh Gadgil notes that sales usually pick up in the second half of Dhanteras, so early figures may understate the final tally. Jayantilal Challani adds that grassroots spirit remains intact, which gives hope to jewellers who sell big and heavy pieces.

Dhanteras 2026 is a value-led recovery. Price easing, wedding demand, diamond and silver momentum and strong festive bookings are driving growth, while volumes hold steady. Retailers who combine lighter designs, smaller-ticket gold and silver coins, transparent pricing and exchange offers are best placed to gain.

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