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Malabar Gold & Diamonds to Open 12 New Showrooms in March, Expands Global Network to 391 showrooms across 13 countries

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Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Children who complete their 10th standard will receive support for higher studies on campuses across various states, with additional scholarships available to girls as part of the Group’s commitment to women’s empowerment

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National News

A Tiny Hallmark Number, A Gold Bangle, and A Remarkable Reunion With Malabar Gold & Diamonds

Malabar Gold & Diamonds Traces Rightful Owner Through HUID-Enabled Records, Reinforcing Trust, Transparency and Customer-First Practices

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Losing a valuable piece of gold jewellery is often accompanied by the fear that it may never be recovered. Beyond its monetary worth, jewellery frequently carries deep emotional significance, representing family memories, milestones and cherished moments that are impossible to replace.

In a heartwarming incident that underscores the power of trust, transparency and technology in modern jewellery retail, a bangle was recently reunited with its rightful owner, thanks to the Hallmark Unique Identification (HUID) system and the robust customer record management processes followed by Malabar Gold & Diamonds.

The journey of the lost bangle back to their rightful owner began when a member of the public handed them over to a local jewellery establishment after finding them. During the verification process, the Hallmark Unique Identification (HUID) number engraved on the jewellery was identified and examined.

Through the BIS hallmarking ecosystem, it was established that this jewellery had originally been hallmarked for Malabar Gold & Diamonds. The information was subsequently shared with Malabar’s HUID and technical teams, which leveraged the company’s technology-enabled record management and traceability systems to identify the original point of sale and trace the customer.

The customer, who is currently residing in the United States, was subsequently informed that her jewellery had been safely recovered. Given her overseas location, arrangements were made for her mother in India to collect the bangle on her behalf from the Malabar showroom.

This incident highlights how technology is increasingly enabling responsible jewellery practices and enhancing customer trust. At Malabar Gold & Diamonds, investments in digital record management, traceability systems and customer-centric processes help strengthen transparency and accountability across the jewellery ownership journey. By combining the assurance of hallmarking with robust technology-enabled systems, the company is able to offer customers greater confidence, security and peace of mind long after a purchase has been made.

Commenting on the incident, Mr. M. P. Ahammad, Chairman, Malabar Group, said:

“At Malabar Gold & Diamonds, trust is the foundation of every customer relationship. While jewellery is often valued for its purity and craftsmanship, it also carries deep personal significance and cherished memories. This incident demonstrates how responsible retailing, transparent processes and technology-enabled traceability can come together to protect customer interests beyond the point of purchase.”

“Technology is increasingly becoming an enabler of trust in the jewellery industry. Our investments in traceability, customer record management and technology-enabled processes are aimed at creating a more transparent and secure ownership experience for customers. This incident is a powerful example of how these systems can help protect customer interests and reinforce confidence in the brand.”

“The Hallmark Unique Identification (HUID) system, coupled with our robust record management processes, enabled us to trace the rightful owner and facilitate the safe return of the jewellery. We are delighted that the bangle has been reunited with their owner and family, reaffirming our commitment to customer-first practices, transparency and accountability.”

Expressing her gratitude, Miss. Murugesan, said:

“When I realised the bangle was missing, I thought they were gone forever. Receiving a call from Malabar informing me that they had traced and secured them came as a complete surprise. The bangle is not just valuable jewellery; they hold precious memories for my family. I am deeply grateful to the Malabar team for their honesty, professionalism and efforts in ensuring they were returned to us. Knowing that such systems and processes exist gives customers tremendous confidence and peace of mind.”

As the world’s fourth largest jewellery retailer, Malabar Gold & Diamonds has consistently championed transparency, ethical business practices and customer-centric innovation. The company continues to invest in systems and processes that enhance traceability, strengthen customer confidence and uphold the highest standards of accountability across the jewellery ownership journey.

For one family, the recovery of the lost jewellery marked the return of a cherished possession. For the wider jewellery industry, it serves as a powerful reminder that when trust, transparency and technology work together, even the smallest hallmark can help bring priceless memories back home.

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