National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
GJEPC Conducts Retailers’ Connect and Export Awareness Seminar In Ahilyanagar
The Programme Aimed To Strengthen The Region’s Participation In International Trade Under The Districts As Export Hubs (DEH) Initiative.
GJEPC, in association with the Ahilyanagar Gold Jewellers Council and Gold Cluster, organised an IIJS Retailers’ Connect and Export Awareness Seminar in Ahilyanagar, Maharashtra, on 29 September 2026.
The programme aimed to strengthen the region’s participation in international trade under the Districts as Export Hubs (DEH) initiative. Ahilyanagar has a long-standing base of skilled karigars and traditional jewellery manufacturing and was among the early regions in Maharashtra to be formally developed as an MSME Gold Jewellery Cluster under the DEH and Micro & Small Enterprises – Cluster Development Programme (MSE-CDP).
During the IIJS Retailers’ Connect session, Naheed Sunke, Assistant Director, GJEPC, introduced IIJS Signature 2027 as a major B2B sourcing platform for jewellery designs, technology and business networking. She encouraged jewellers from Ahilyanagar to participate through an official delegation.
The export awareness session was led by Mithilesh Pandey, Senior Director, GJEPC, who outlined export opportunities available to local manufacturers and retailers, along with government schemes and policy mechanisms that can support their entry into international markets.
The session covered export benefits available under the DEH initiative and preferential trade opportunities through India’s free trade agreements, including the UAE CEPA, India-Australia ECTA and India-EFTA TEPA. Participants were also briefed on simplified procedures for courier-based e-commerce exports, collateral-free loans under PM Vishwakarma, and grants available for Common Facility Centres (CFCs).
GJEPC also highlighted its support ecosystem for businesses seeking to expand internationally. This included the benefits of Registration-Cum-Membership Certificate (RCMC), exporter mentorship programmes such as Niryat Disha and Niryat Protsahan, international showcasing opportunities through IJEX Dubai, access to the India Jewellery Park Mumbai (IJPM) ecosystem, and Parichay Cards for artisans.
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