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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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Gold Loans Average Ticket Size Jumps 39% YoY to ₹1.96 lakh

Analysts Attribute the Sharp Trajectory to Enhanced Collateral Valuations, Which Have Allowed Borrowers to Leverage Existing Assets for Higher Credit Limits

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Driven by a sustained rally in bullion prices, India’s gold loan market is experiencing unprecedented growth. The average ticket size surged 39% year-over-year to Rs.1.96 lakh in FY26, effectively doubling over three years. This nationwide portfolio expansion underscores robust credit demand and a broader penetration of formal financial services across demographics.

Gold loans have become the largest securitised asset class in India during the April-June quarter of FY27, overtaking vehicle loans for the first time this financial year, according to a CRISIL Ratings report. The report showed gold loans accounted for around 31% of total securitisation volumes, ahead of vehicle loans at 26%, as overall issuances rose 22% year-on-year to about Rs.60,000 crore.

Analysts attribute the sharp trajectory to enhanced collateral valuations, which have allowed borrowers to leverage existing assets for higher credit limits amid tightening liquidity in alternative retail segments.

The growth story is also becoming increasingly broad-based across the country. While southern India remains an important market for gold loans, there is strong momentum in newer geographies, according to Experian, a provider of credit information.

Strong YoY sourcing growth in FY26 was seen in states such as Uttar Pradesh (+138%), West Bengal (+112%), Rajasthan (+105%) and Maharashtra (+102%), highlighting growing acceptance of gold-backed lending beyond its traditional regional concentration and indicating a broader pan-India expansion trend

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