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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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Gold Loans Emerge As India’s Second-Largest Retail Credit Segment: TransUnion CIBIL

​Demographics Are Also Shifting, With Gen Z Accounting For 20% Of Total Demand.

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Gold loans have emerged as India’s second-largest retail credit segment after housing loans, driven by surging gold prices and formal lending growth, according to TransUnion CIBIL data presented at the Global Fintech Fest 2026.

Speaking at the Global Fintech Fest 2026, Bhavesh Jain, MD & CEO of TransUnion CIBIL, said the growth in gold-backed borrowing was being accompanied by a notable shift in the profile of borrowers.

However, credit profiles reveal underlying stress: 20% of gold loan borrowers hold an existing non-performing asset (NPA) on other credit products, such as personal loans, auto loans, or credit cards. Despite cross-segment defaults, gold loan delinquencies remain low at approximately 0.3%.

Demographics are also shifting, with Gen Z accounting for 20% of total demand. TransUnion CIBIL MD & CEO Bhavesh Jain noted that traditional NBFCs lead credit expansion, onboarding roughly half of all new-to-credit borrowers ahead of fintechs and banks.

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