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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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National News

India’s Silver Market Grapples With A Surge In Counterfeit Silver

Impure Silver Is Proliferating Across Bars, Coins, Jewelry, and Everyday Household Items, Capitalizing On Strong Demand For The Precious Metal

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—India’s booming silver market is confronting a deepening purity crisis that threatens to erode investor confidence and expose consumers to health risks, as counterfeiters exploit record-high prices with a flood of substandard metal.

Impure silver is proliferating across bars, coins, jewelry, and everyday household items, capitalizing on strong demand for the precious metal as both an investment and industrial commodity. Despite the introduction of mandatory hallmarking rules in September 2025, compliance among jewelers remains patchy, leaving buyers with little assurance about what they are purchasing.

The consequences extend beyond financial loss. Substandard silver products often contain hazardous elements such as nickel, cadmium, and lead—contaminants that typically slip in through poorly refined scrap metal. Industry officials say the average purity of recycled silver has deteriorated sharply, falling from around 85% five years ago to just 50-55% today.

Infrastructure shortfalls are compounding the problem. India, which consumes nearly 7,000 tonnes of silver annually and imports more than 80% of its requirements, has only 286 government-recognized assaying and hallmarking centers. By comparison, the gold sector is supported by 1,595 such facilities. The mismatch has created bottlenecks as silver demand surges amid supply constraints that have pushed domestic prices as much as 10% above global benchmarks.

The Precious Metals Refineries Forum, an industry body representing refiners, has issued an urgent appeal for stronger oversight. It is calling on regulators to rigorously enforce hallmarking requirements, introduce compulsory licensing for silver refiners, and rapidly expand the network of Bureau of Indian Standards (BIS)-approved refineries and testing centers to levels comparable with those for gold.

The situation reflects the challenges of managing a fast-growing market for a metal that sits at the intersection of traditional investment, jewelry, and critical industrial uses. As silver prices remain elevated, the incentive for adulteration has only grown, testing the limits of India’s regulatory framework and its ability to safeguard one of the world’s largest precious-metals markets.

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