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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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CaratLane Puts A Playful Spin On Sibling Love With Its Latest Raksha Bandhan Campaign Featuring Ashlesha Thakur

Set Against The Backdrop Of Raksha Bandhan, The Film Brings Out The Playful Equation Shared By On-Screen Siblings Ashlesha Thakur & Vedant Sinha Where Teasing, Banter, and Unspoken Understanding Come Together To Create Moments Of Genuine Affection.

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CaratLane, a Tata Product, has unveiled its latest Raksha Bandhan campaign, celebrating the unique bond between siblings through a light-hearted story about knowing, understanding, and appreciating the person who has been a constant through every stage of life. Titled “POV: Bhai Knows Best”, the film captures the familiar sibling dynamic with humour and warmth, bringing alive the idea that sometimes, a brother knows exactly what his sister wants, even before she says it.

Set against the backdrop of Raksha Bandhan, the film brings out the playful equation shared by on-screen siblings Ashlesha Thakur & Vedant Sinha where teasing, banter, and unspoken understanding come together to create moments of genuine affection. At the heart of the story is the sister teasing her brother, followed by the brother’s attempt to get his sister the perfect gift, reflecting the little things he knows about her and the years of shared memories that make their bond special.

Saumen Bhaumik, Managing Director, CaratLane, said:

“At the heart of every sibling relationship are years of inside jokes, playful banter, and countless little memories. With this film, we wanted to capture that familiar dynamic in a way that feels real and relatable. Because while siblings may not always say it out loud, there’s always affection beneath the teasing. This Raksha Bandhan, we’re celebrating that bond with thoughtful diamond jewellery starting at Rs 5,000, making the joy of gifting a little more special and accessible.”

With its playful take on the sibling relationship, the campaign brings a contemporary lens to Raksha Bandhan, while reinforcing a simple thought: the best gifts come from the people who know you best. Through humour, warmth and a familiar sibling dynamic, CaratLane celebrates the countless little ways brothers and sisters show up for each other.

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