National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
Unscrupulous Hallmarking Centers Are Compromising Purity Of Gold
Practices Include Code Tampering and Illegal Commission Schemes
The standard hallmark, introduced to guarantee gold purity, is losing its reliability as market pressures mount. High gold prices and slowing demand have intensified competition, driving hallmarking operators—particularly in smaller cities and towns across northern India—to adopt illicit practices to secure higher volumes from jewelers.
Unscrupulous hallmarking centers are compromising the purity of gold jewelry in India through code tampering and illegal commission schemes, according to industry sources and officials.
Industry sources revealed that operators manipulate the system by assigning a single six-character alphanumeric Hallmark Unique Identification (HUID) code to multiple jewelry pieces of identical design. In some instances, centers have issued 22-karat purity certificates for 20-karat gold.
Although official hallmarking fees were recently raised from 45 rupees to 75 rupees per piece—the first increase in nearly five years to offset rising machinery and operating costs—many centers undercut these rates or pay kickbacks to manufacturers and wholesalers in exchange for bulk orders.
While manufacturers, wholesalers, and center operators benefit financially from the discounted arrangements, industry experts warn that end consumers are left paying for substandard gold.
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