National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
GJEPC Webinar Maps Opportunities For Indian Exporters In France
France Was India’s 11th Largest Gem and Jewellery Export Destination In FY2025-26
GJEPC organised a webinar on the French gem and jewellery market under its Global Gem & Jewellery Market Insights Series, offering 61 participating exporters practical insights into one of Europe’s key luxury markets.
The session held on 24th June highlighted that France was India’s 11th largest gem and jewellery export destination in FY2025-26, with bilateral trade of $419 million. However, India’s market share stands at just 3.7%, leaving a large, untapped opportunity. Speakers also noted that the proposed India-EU FTA could further improve market access.
The webinar featured Sophie Carreras, Buyer and Co-Director of Victorienne, Italy, and Aurore Michaud, Account Manager at BIJORHCA, WSN. They advised Indian manufacturers to adapt designs to European tastes while leveraging India’s craftsmanship, maintain competitive pricing and view trade shows as platforms for building long-term business relationships rather than seeking immediate orders.
The speakers also highlighted BIJORHCA Paris, Europe’s leading jewellery trade exhibition, as an important gateway for Indian companies to connect with European buyers, either by showcasing their own collections or their manufacturing capabilities.
The webinar covered practical aspects of exporting to France, including exhibition logistics, documentation requirements, product positioning, hallmarking, and buyer expectations. The speakers also discussed demand for gold-plated jewellery, brass jewellery, gemstone-studded collections, silver jewellery and the emerging market for lab-grown diamond jewellery.
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