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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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India-Oman CEPA Opens New Export Corridor As First Gold Jewellery Shipment Departs From Kolkata

First Duty-Free Gold Jewellery Consignment Under The India-Oman CEPA Departs From Kolkata, Paving the Way For Stronger Trade Ties and An Estimated Fivefold Growth In Exports To Oman Over The Next Three Years.

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In a significant milestone for India’s gems and jewellery sector, the first shipment of gold jewellery from Kolkata to Oman under the India-Oman Comprehensive Economic Partnership Agreement (CEPA) was dispatched today, marking the commencement of direct duty-free exports from Eastern India to the Sultanate of Oman. The maiden consignment, exported by Kolkata-based jewellery manufacturer Wonder Jewels, was flagged off in the presence of Smt. Arti Saxena, IRS, Commissioner of Customs, Kolkata (Airport & Air Cargo Complex) and Shri Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC and other officials.

The India-Oman CEPA, which came into force on 1 June 2026, provides duty-free access for Indian gold jewellery and diamonds in the Omani market, enhancing the competitiveness of Indian products and creating new opportunities for exporters. The agreement is expected to strengthen direct trade links between the two countries while reducing dependence on intermediary trade routes.

Oman represents a promising destination for Indian gems and jewellery exports. India’s exports of gems and jewellery to Oman currently stand at around USD 35 million, including approximately USD 10 million in gold jewellery exports. Industry estimates indicate that exports to Oman could increase to nearly USD 150 million over the next three years, driven by improved market access and growing demand for Indian jewellery in the region.

Commenting on the development, Kirit Bhansali, Chairman, GJEPC, said:

“We have already witnessed the positive impact of India’s trade agreements, particularly the India-UAE CEPA and the India-Australia ECTA, in expanding market access and creating new opportunities for our exporters. Despite geopolitical uncertainties and the challenges posed by evolving tariff regimes during FY 2025-26, the gems and jewellery sector delivered exports of nearly USD 28 billion, reflecting the resilience of the industry and the benefits of market diversification.

We are confident that the India-Oman CEPA will further strengthen India’s presence in the Gulf region and open new avenues for export growth. We thank the Government of India for its continued efforts to secure trade agreements that support the growth and global competitiveness of our industry.”

Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC, said:

“The first shipment from Kolkata under the India-Oman CEPA highlights the growing role of Eastern India in India’s gems and jewellery export ecosystem. Direct duty-free access to the Omani market will eliminate the need for costly routing through the UAE, making Indian jewellery more competitive while enabling faster deliveries and greater efficiency. The agreement opens up new business opportunities for exporters from the region, and we expect this development to encourage more companies to explore Oman and the wider Gulf market.”

Industry stakeholders believe the India-Oman CEPA will further strengthen bilateral trade and position Oman as an important gateway for Indian jewellery exports to the wider Gulf region.

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