National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
BlueStone, SafeGold Launch Platform To Convert Idle Gold Into Digital Assets
New initiative enables customers to earn around 4% annual returns in gold grams while supporting gold monetisation and reducing import dependence.
SafeGold has partnered with BlueStone to launch a platform that enables consumers to convert idle physical gold into digital gold, lease it out and earn an annual yield of around 4% in gold grams. The initiative aims to mobilise India’s vast household gold reserves while reducing the country’s dependence on gold imports.
Customers can bring their old gold jewellery or coins to BlueStone stores, where the gold will be assayed, digitised and converted into digital gold through the SafeGold platform. They can then lease their holdings and earn returns in gold grams, allowing their gold holdings to grow irrespective of price movements.
India is estimated to hold nearly 30,000 tonnes of household gold, much of which remains idle. According to SafeGold, bringing even a fraction of this gold into the formal economy can improve capital availability for the jewellery industry while lowering the need for fresh imports.
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