National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
Hon’ble Finance Minister Smt. Nirmala Sitharaman Unveils IIGJ Udupi As A New Centre of Excellence For Gems & Jewellery Skills
New IIGJ Udupi Centre, Inaugurated By Nirmala Sitharaman, Aims To Boost Skill Development, Innovation, and Employment While Strengthening India’s Global Leadership In Gems and Jewellery
Marking a significant milestone in India’s gem and jewellery skill development landscape, the Indian Institute of Gems & Jewellery (IIGJ), Udupi, was unveiled today as a new centre of excellence by Hon’ble Finance Minister Smt. Nirmala Sitharaman reaffirmed the government’s continued focus on skilling, innovation and employment generation for the sector.
The ceremony was attended by Shri Kota Shrinivas Poojari, Member of Parliament; Shri Yashpal A. Suvarna, MLA, Udupi; Shri Gurme Suresh Shetty, MLA, Kaup (Kapu) Assembly Constituency, Karnataka; Shri Kirit Bhansali, Chairman, GJEPC; Shri Shaunak Parikh, Vice Chairman, GJEPC; Shri Mahender Tayal, Regional Chairman, Southern Region, GJEPC; and Shri Sabyasachi Ray, Executive Director, GJEPC, alongside industry members, students and stakeholders.
The new IIGJ Udupi centre is envisioned as a hub for nurturing talent, supporting artisanal excellence and equipping students with industry-relevant skills across jewellery design, manufacturing and emerging technologies. The inauguration further strengthens IIGJ’s growing national footprint and underscores the sector’s commitment to building a future-ready workforce.
Nirmala Sitharaman said:

“IIGJ Udupi stands as a strong example of how industry-led skilling can transform lives and create opportunities for youth across southern India. The institute is empowering students from Karnataka, Kerala, Tamil Nadu and beyond with employable skills, entrepreneurial opportunities and pathways to prosperity.
Through the support of the Gem & Jewellery Export Promotion Council (GJEPC), the institute has aligned its training with global market needs and evolving industry standards. As demand for skilled talent grows and India strengthens its position in global jewellery exports, institutions like IIGJ Udupi will be instrumental in nurturing talent, expanding opportunities for our youth, and driving inclusive economic growth.”
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said:
“The unveiling of IIGJ Udupi reflects our continued commitment to strengthening India’s skill ecosystem for the gem and jewellery sector. In the last four years alone, IIGJ centres across the country have trained over 7,000 students, building a strong talent pool for the industry.

Today, the Indian gem and jewellery sector contributes nearly USD 28 billion in exports and supports over 5 million livelihoods. As the sector evolves into a more design-led, technology-driven and value-added ecosystem, the demand for skilled professionals will only grow. Institutions like IIGJ are central to sustaining India’s leadership and maintaining its position as the supplier of choice for the world. This effort also advances the vision of Viksit Bharat 2047 and supports our ambition of taking gem and jewellery exports to USD 100 billion.”
A key highlight of the event was the signing of a Memorandum of Understanding (MoU) between the Indian Institute of Gems & Jewellery (IIGJ) and IIT Madras (InCent-LGD). The partnership aims to launch a specialised certification programme in lab-grown diamond technologies, creating skilled and industry-ready professionals for this fast-growing sector. It will support value-added manufacturing and further strengthen India’s position in the global lab-grown diamond value chain, aligned with the vision of Make in India and Skill India.
Highlighting the sector’s transformation and emerging opportunities, Shaunak Parikh, Vice Chairman, GJEPC, said:

“With expanding global opportunities, strong domestic demand and growing focus on innovation, the industry is entering a new phase of growth. Investments in skilling and education through institutions like IIGJ will be critical to sustaining India’s leadership in the global gem and jewellery sector.”
Aligned with the government’s Skill India vision and initiatives such as the PM Vishwakarma Yojana, IIGJ has been expanding access to structured training for grassroots artisans and aspiring professionals. The IIGJ institute currently offers over 40 specialised programmes, including degree courses, diplomas and postgraduate programmes, with strong industry linkages and placement outcomes.
The new centre is expected to play a key role in supporting the next phase of growth while empowering youth, artisans and entrepreneurs from the region to participate in India’s expanding gem and jewellery opportunity.
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