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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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GJEPC Highlights Export Opportunities At Vendor Development Programme For MSEs In Lucknow

The Programme Created Awareness About Government and Corporate Procurement Opportunities, Vendor Registration, Exports and Avenues For Business Growth

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GJEPC participated in a two-day Vendor Development Programme for Micro and Small Enterprises (MSEs), organised by the MSME-DFO, Kanpur, Ministry of MSME, Government of India, on 20–21 August 2026 at PHD House, Gomti Nagar, Lucknow.

The programme aimed to facilitate interaction between MSEs and procurement officials from leading organisations, while creating awareness about Government and corporate procurement opportunities, vendor registration, exports and avenues for business growth.

The programme brought together senior officials from the Government of Uttar Pradesh, MSME-DFO, Export Promotion Bureau and PHDCCI. GJEPC Regional Office, Delhi was invited to conduct a technical session on “Export & Import Procedures of Gems & Jewellery” on 21 August.

Sanjay Madaan, Chief Manager, GJEPC, addressed the participants through a detailed presentation covering the complete export-import procedures for the gems and jewellery sector. He also outlined GJEPC’s initiatives aimed at supporting the growth of the industry, with particular emphasis on the Export Mentorship Programme (EMP).

Madaan encouraged aspiring entrepreneurs to participate in the EMP to gain practical knowledge of international trade through structured training at a nominal fee. He also highlighted the benefits available to MSMEs through GJEPC membership and the support provided through the wider MSME ecosystem.

Representatives from GAIL, ECGC, EXIM Bank and IPR also shared information on their respective schemes, services and support mechanisms available to businesses.

More than 80 participants representing various MSMEs and industry sectors attended the programme, gaining insights through technical sessions and direct interactions with Government departments and industry stakeholders.

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