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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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GJEPC Webinar Guides Members On Digital Services, E-RCMC Process and Membership Benefits

Presentation Underscored How These Initiatives Are Designed To Strengthen The Competitiveness Of India’s GJ Sector While Simplifying Business Processes For Exporters and Manufacturers.

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GJEPC conducted a webinar on “Membership Benefits, Digital Directory & e-RCMC Process” on 16 July 2026, providing members with practical guidance on the Council’s services, digital platforms and regulatory processes.

The session was led by Mithilesh Pandey, Senior Director – Membership, GJEPC, who presented an overview of the Council’s role, organizational structure and the advantages of GJEPC membership. He also outlined several initiatives and services available to members, including MSME schemes, the Hand Carriage Facility, the Digital Members Directory, Bharat Ratnam Mega Common Facility Centre (Mega CFC), Importer Exporter Code (IEC), ICEGATE, AD Bank registration, Customs KYC, IJEX, IIJS exhibitions, the Parichay Card programme and the PM Vishwakarma Scheme.

Pandey explained how these initiatives are designed to strengthen the competitiveness of India’s gem and jewellery sector while simplifying business processes for exporters and manufacturers.

The webinar also featured a live demonstration by Archana Bhosale, Assistant Manager – Membership, GJEPC, who showcased the Digital Members Directory available through the GJEPC portal. She walked participants through the platform’s key features, including member login, profile management, company search, viewing rights requests and business networking tools.

Bhosale further demonstrated the process for updating the Importer Exporter Code (IEC) and submitting e-RCMC applications through the DGFT portal, offering step-by-step guidance to help members complete the procedures efficiently.

The webinar attracted strong participation from a total of 75 GJEPC members, who engaged actively during the interactive Q&A session. The speakers addressed a wide range of queries before the programme concluded with a vote of thanks to participants for their active involvement.

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