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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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SMR Jewels Limited’s IPO To Open On May 26, 2026, Price Band Set At ₹ 128 – ₹ 135 Per Equity Share

The Floor Price Is 12.8 Times The Face Value Of The Equity Shares and The Cap Price Is 13.5 Times The Face Value Of The Equity Shares.

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SMR Jewels Limited (“Company”) has announced the price band of Rs. 128 to Rs. 135 per Equity Share of face value ₹10 each for its Initial Public Offer of Equity Shares (“IPO” or “Issue”).

The IPO will open on Tuesday, May 26, 2026, for subscription and close on Friday, May 29, 2026.

Investors can bid for a minimum of 2,000 Equity Shares and in multiples of 1,000 Equity Shares thereafter.

The Initial Public Offering comprises a Fresh Issue of 40,00,000 Equity Shares and an Offer for Sale of 9,80,000 Equity Shares by the Selling Shareholders aggregating up to 49,80,000 Equity Shares.

The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on the SME Platform of BSE Limited (“BSE SME”). For the purposes of the Offer, BSE Limited shall be the Designated Stock Exchange.

The Company proposes to utilise the Net Proceeds from the Fresh Issue towards (working capital requirements / funding capital expenditure requirements / repayment of borrowings / general corporate purposes).

SMR Jewels Limited is engaged in the business of designing, manufacturing and marketing gold jewellery products catering to diverse customer preferences and market segments. The Company focuses on blending traditional craftsmanship with contemporary jewellery offering a wide range of jewellery products and focuses on product quality and customer relationships.

The Company operates primarily from Ahmedabad, Gujarat and has developed capabilities across jewellery design, product development and customer servicing. The Company believes its understanding of regional preferences, product quality and customer relationships position it favourably within the organised jewellery market.

The Promoters of the Company are Mr. Vismay Manojkumar Soni, Mr. Jainil Virendra Soni, Mrs. Parul Manoj Soni, Mrs. Dipikaben Virendra Soni and Mrs. Drashti Pal Modi.

The Company’s revenue from operations increased from Rs. 6,752.78 Lakhs in Fiscal 2023 to Rs. 12,452.30 Lakhs in Fiscal 2024, while its profit after tax increased from Rs. 90.94 Lakhs in Fiscal 2023 to Rs. 384.51 Lakhs in Fiscal 2024. Further, revenue from operations increased from Rs. 12,452.30 Lakhs in Fiscal 2024 to Rs. 26,325.18 Lakhs in Fiscal 2025, while profit after tax increased from Rs. 384.51 Lakhs in Fiscal 2024 to Rs. 1,041.23 Lakhs in Fiscal 2025. Additionally, for the period ended December 2025, the Company reported revenue from operations of Rs. 30,872.01 Lakhs and profit after tax of Rs. 1,855.50 Lakhs.

Wealth Mine Networks Limited is the Book Running Lead Manager to the Issue and Purva Sharegistry (India) Private Limited is the Registrar to the Issue.

The Issue is being made through the Book Building Process in terms of Chapter IX of the SEBI (ICDR) Regulations, wherein not more than 50% of the Net Issue shall be available for allocation to Qualified Institutional Buyers, not less than 15% of the Net Issue shall be available for allocation to Non-Institutional Investors and not less than 35% of the Net Issue shall be available for allocation to Retail Individual Investors.

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