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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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Priority Jewels Ltd.’s IPO Sees Robust Demand,Bidding Reached 46.73x

Priority Jewels Set The Price Band For The Offering At ₹190 To ₹200 Per Share.

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Priority Jewels Ltd.’s initial public offering drew robust demand on its final day of bidding Tuesday, capping a strong multi-day subscription run driven by heightened investor appetite.

The retail jewelry company’s public issue, which opened on Friday, Aug. 28, closed to public orders after seeing subscription figures accelerate sharply through its final session. Overall bidding reached 46.73 times the shares on offer by the close of the book-building process, according to exchange data, after sitting at 21.23 times coverage at the end of its second day.

Priority Jewels set the price band for the offering at Rs 190 to Rs 200 per share.

Unofficial trading activity pointed to expectations of a firm debut on the public exchanges. The stock’s grey market premium—an informal indicator of investor sentiment ahead of an official listing—stood at Rs 45 per share on the final bidding day. At the upper end of the price band, the grey market valuation implies a potential listing price of Rs 245 per share, representing a 22.5% premium over the issue price.

Over the past nine sessions, gray market trading for the issue ranged from parity to its high of Rs 45, reflecting steady upward momentum leading into the final hours of the order book.

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