National News
Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi
Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala
In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.
Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.
The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.
Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.
As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.
National News
SSI Delhi 3rd Edition Marks A New Inflection Point For India’s Silver Ecosystem
The Show Redefined Silver As The Ultimate Canvas For Modern Fashion and Heritage Craft. It Highlighted Lightweight Innovation and Modern Luxury
Silver Show of India (SSI)- Delhi 3rd Edition held at Yashobhoomi (IICC), Dwarka, New Delhi marked a significant moment for India’s evolving silver jewellery and articles ecosystem. Against a backdrop of historically high gold prices and shifting consumer preferences, silver is moving beyond its traditional positioning as an alternative metal to emerge as a compelling canvas for fashion, luxury, lifestyle and retail innovation.
Silver Show of India(SSI)- Delhi 3rd Edition was inaugurated at by Chief Guest Vijay Khanna,Director – Khanna Jewellers along with Guest of Honour Ajay Talla, Chairman – Talla Jewellers(Jammu). Present at the inauguration were Dr Chetan Kumar Mehta, Chairman-SSI, President- JAB, , Amit Jindal, Gurugram Jewellers Association and Jigar Patel, Jaykrishna Jewellers.Representing IBJA were Anurag Rastogi, North India Head, Kanaya Kakad, Jt Treasurer, Surendra Mehta, National Secretary. Rajesh Lunkad, Director- JAB, Sreekanth Urs, CMD-GES Worldex India Pvt Ltd and dignitaries from the GJ sector.
The show opened with tremendous energy in Delhi, bringing together 290 exhibitors across 710 stalls and around 11,000 buyer registrations.
Vijay Khanna, Khanna Jewellers said:
“It is heartening to see the massive response to SSI, the driver of growth of silver sector . I wish SSI all the best- and pray that it sees larger growth and response year on year.”

Dr Chetan Kumar Mehta,Chairman-SSI & President- JAB said:

“SSI is not just an exhibition- it is a lifeline for the silver industry.When trade and industry speak about silver, invariably they mention SSI.This show has been instrumental in driving the growth of silver.Today silver is, truly, the new gold.”
Sreekanth Urs CMD, GES Worldex India Pvt. Ltd:
“At SSI Our focus remains on creating a strong platform for business, innovation, networking and new opportunities across the silver trade.The growth we have witnessed in Delhi reflects the confidence the silver industry has placed in SSI. I sincerely thank our exhibitors, buyers, visitors and industry partners for their continued support.”

A defining theme at the showcase was the industry’s ability to balance heritage craftsmanship with contemporary commercial demands. Buyers and retailers showed strong interest in high-quality, lightweight designs that deliver visual volume and luxury appeal without excessive grammage. Advanced manufacturing techniques such as casting, hollow-forming and electroforming are enabling manufacturers to achieve this balance.
At the same time, traditional artistry is being refreshed through modern finishes. Kundan, meenakari, nakash, temple and tribal-inspired designs are being paired with contemporary treatments such as black rhodium and rose-gold plating, creating distinctive collections suited to modern consumers.
Silver’s growth is also extending beyond jewellery. Luxury silverware, sacred sculptures, home décor, gifting, wedding keepsakes and corporate products are opening new avenues for retailers and manufacturers. Dedicated collections for men and younger consumers, including minimalist chains, signet rings and oxidised designs, further demonstrate the category’s expanding reach.
The marketplace also reflected a growing emphasis on value over volume. Retailers showed willingness to invest in differentiated designs, superior finishes and craftsmanship, while buying sentiment remained cautiously optimistic ahead of the festive and wedding seasons.
SSI Delhi 3rd Edition ultimately highlighted a sector in transformation—one where heritage provides the emotional foundation and innovation drives commercial relevance. The next phase of silver’s growth will depend on how effectively the industry combines traditional artistry with precision engineering, lightweight design, advanced finishes and expanding lifestyle categories.
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