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Madonna Sebastian Becomes Brand Ambassador for Kevabox, Inaugurates New Store in Kochi

Actress and singer celebrates womanhood as she unveils the latest Kevabox store in Forum Kochi, Kerala

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In a stunning collaboration, actress and singer Madonna Sebastian has been named the brand ambassador for Kevabox, the modern jewelry brand that is taking the Indian jewelry market by storm. Sebastian inaugurated the new Kevabox store at Forum Kochi, Kerala, in February 2025, marking an exciting chapter for both the actress and the brand.

Sebastian, who is well-known for her versatile roles in South Indian cinema and her captivating musical talents, joins hands with Kevabox, a sub-brand of City Gold and Diamonds. Kevabox has quickly earned its place as India’s fifth largest lightweight jewelry brand, known for its exquisite designs and innovative approach.

The brand’s popular “For the Women” collection, which was celebrated during the store opening, beautifully honors the essence of womanhood. With pieces designed for women and their loved ones, Kevabox has established itself as a go-to choice for those seeking timeless yet modern jewelry.

Kevabox, which also offers online shopping for its customers, currently has stores in Calicut, Kochi, Bangalore, and Mangalore. Customers can easily get in touch with the brand for further details and to explore their extensive collection.

As the brand ambassador, Madonna Sebastian will play a key role in promoting the elegance, strength, and beauty that Kevabox jewelry represents.

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GJEPC conducts awareness seminar on export opportunities for MSMEs

Seminar outlined key aspects of entering export markets, including exporter registration, logistics, e-commerce, government schemes and GJEPC membership benefits.

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GJEPC organised an awareness seminar on export opportunities for micro, small and medium enterprises (MSMEs) on 22 October 2026 in Girgaon, South Mumbai, in close proximity to Zaveri Bazaar, one of India’s oldest jewellery manufacturing and trading hubs.

Mithilesh Pandey, Senior Director – Membership, GJEPC, outlined key aspects of entering export markets, including exporter registration, logistics, e-commerce, government schemes and GJEPC membership benefits. He also highlighted the upcoming commencement ceremony for the India Jewellery Park Mumbai (IJPM), scheduled for 25 October at Mahape, Navi Mumbai, and explained its significance for the industry.

Naheed Sunke, Assistant Director, GJEPC, presented opportunities at IIJS Bharat Signature 2027, focusing on global sourcing, retailer onboarding and B2B networking for jewellery retailers and industry participants.

Mukesh Sharma, Senior Manager – Business Development, India International Bullion Exchange (IIBX), explained how eligible GJEPC members holding a Registration-cum-Membership Certificate (RCMC) can access direct gold and silver bullion imports through the exchange. He also outlined the removal of the earlier ₹15 crore minimum net-worth requirement, which broadens access for eligible businesses.

The interactive session addressed participants’ queries on exports, bullion imports and GJEPC initiatives. The seminar aimed to encourage jewellery retailers and MSMEs to explore international markets and participate in upcoming Council programmes and trade events.

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