New Premises
Lukson Enters Physical Retail with the Launch of Its First Jewellery Shop in Hyderabad
Lukson, a rising name in lab-grown diamond jewellery, launches its first-ever retail store in Hyderabad. Known for its sustainable luxury and contemporary design, the new space reflects Lukson’s ethos of “ethical elegance for the modern muse” in a vibrant, immersive setting.
Lukson, India’s emerging lab-grown diamond jewellery brand known for its sustainable luxury and design-forward sensibility, announces the launch of its first-ever retail shop in Hyderabad. Designed as a tactile and visual distillation of the brand’s ethos, this thoughtfully curated space brings Lukson’s story of “ethical elegance for the modern muse” into one of India’s most vibrant urban hubs.
Located in a high-footfall destination, the store reflects Lukson’s signature aesthetic muted greens, warm beiges, soft curves, and conscious textures. More than just a retail outlet, it’s a micro-gallery: a capsule that translates the full arc of the brand’s journey from seed to sparkle.
India’s lab-grown diamond sector is currently witnessing a dramatic upswing, with exports growing over 35% year-on-year, and domestic demand showing a notable shift toward sustainable alternatives among Gen Z and millennial buyers. According to a June 2025 industry report by the Gem & Jewellery Export Promotion Council (GJEPC), Hyderabad has emerged as a key growth market for modern jewellery retail, driven by increasing disposable incomes, tech-savvy consumers, and a strong appetite for design-led, ethical choices.
“The Hyderabad shop is a celebration of clarity of purpose, of design, and of storytelling. It’s our way of creating more intimate, everyday touchpoints without losing the essence of the Lukson experience,” said Anand Lukhi, Founder, Lukson. “We’ve built this format to be approachable, sustainable, and resonant with the evolving values of modern consumers.”
The outlet features curated displays of solitaire pieces, everyday diamond jewellery, and capsule collections—all designed and produced in-house. With modular storytelling zones, including a rotating “Highlight of the Month” section, it offers a dynamic, ever-evolving experience for shoppers seeking beauty without compromise.
Designed with natural rhythm and fluidity, the semi-circular structure evokes ripples and botanical forms, mirroring the organic processes behind lab-grown diamonds. Textural elements like fluted pillars and matte surfaces provide a soft visual counterpoint to the sparkle of each piece, creating a calm yet striking retail moment.
The launch also aligns with a national shift in jewellery retail formats. In 2025, mall-based kiosks and micro-retail units have gained traction across urban India, offering brands better customer proximity and faster conversion rates. Lukson’s move taps directly into this trend building presence where customers are already engaged and shopping.
“We believe luxury today must be honest and accessible,” said Vedant Lukhi, Co-founder, Lukson. “This retail outlet format allows us to stay close to our community while staying true to our roots in design, sustainability, and storytelling.”
With this launch, Lukson strengthens its omni channel presence, building a seamless bridge between its digital storefront and on-ground engagement. The shop also marks a pivotal step in the brand’s continued expansion strategy—bringing high-quality, conscious jewellery into the everyday spaces of its audience.
DiamondBuzz
Forevermark Diamond Jewellery Celebrates the Grand Opening of De Beers Group’s Largest Flagship Store in Mumbai
Nearly 5,000 sq. ft. Mumbai flagship debuts with a stunning launch event, unveiling the ICON Collection
Forevermark Diamond Jewellery marked a defining milestone in its India journey with the grand opening of the world’s largest flagship store by De Beers Group in Mumbai. Located at Crest Link, Khar West, at the heart of Linking Road, the nearly 5,000 sq. ft. store reflects the brand’s long-term commitment to Indian consumers seeking meaningful, design-led luxury.
The marquee launch was celebrated with an exclusive evening that brought together
Mumbai’s most influential tastemakers, jewellery connoisseurs, creative voices, socialites,
celebrities, and leading creators. Hosted within the flagship itself, the event offered guests a
first glimpse into the brand’s stunning universe, featuring a fashion showcase and immersive
experiences that seamlessly blended craftsmanship with contemporary style.
The evening unfolded with enthralling performances including live music and a spectacular
fashion showcase, complemented by interactive installations and AI integrations around the
Mine to Finger journey, branded photo moments, innovative tarot readings and displays of the new collection, creating an atmosphere of modern luxury and timeless elegance. Guests
explored the store’s full portfolio, from refined everyday diamond jewellery to statement and
high jewellery pieces, all designed to celebrate life’s most meaningful moments.
Every Forevermark Diamond Jewellery piece is crafted from some of the world’s most
beautiful, rare, and responsibly sourced diamonds, each bearing a unique inscription, a
promise of authenticity, integrity, and exceptional quality. This philosophy comes to life with
the launch of the all-new Forevermark Icon Collection, inspired by the North Star as a symbol of clarity, direction, and confidence. It features versatile everyday diamond jewellery styles,striking statement pieces, and iconic designs across rings, earrings, necklaces, and bracelets.
This collection launch is also accompanied by the brand’s new campaign titled ‘My Guiding
Light’ that celebrates four iconic women who represent modern Indian excellence across
diverse fields. Manu Bhaker, professional shooter and double Olympic medallist; Diana
Penty, actor; Masaba Gupta, designer, actor, and entrepreneur; and Princess Gauravi
Kumari of Jaipur, social entrepreneur, each embody individuality, strength, and purpose,
sharing their personal stories and perspectives through mini digital videos on Instagram.
Together, they reflect the belief that confidence and direction come from within, perfectly
aligning with the spirit of the Icon Collection.
All four of them were also in attendance at the event, bringing glamour and gravitas to the
evening and reinforcing the store’s position as a landmark destination in Mumbai’s luxury
retail landscape. The evening was further elevated by the presence of Mumbai Indian
Cricketers Amelia Kerr, Milly Illingworth and Sajeevan Sajana, whose stories of resilience,
precision and perseverance echo the enduring strength of natural diamonds.
Commenting on the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, said: “India is central to the future of the natural diamond category. The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption
in India becomes more considered and value-driven, Forevermark is well positioned to build relevance through trust, craftsmanship, and enduring desirability.”
Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, added: “Mumbai marks an important next chapter in Forevermark’s India story. Following the encouraging response to our New Delhi store, this flagship reflects the scale of opportunity ahead. As our largest store globally, it brings together our brand vision, retail ambition, and commitment to the Indian consumer. This opening is also a key step toward our longer-term plan of building a network of 100 Forevermark stores in India by 2030.”
The new Mumbai flagship blends Forevermark’s contemporary international design with
local sensibilities. The spacious store offers an immersive experience, showcasing everyday
diamond jewellery, statement and high jewellery pieces, and iconic designs in a setting that
reflects the brand’s commitment to thoughtful, experience-led luxury.
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