Keemti Jewels, India’s most trusted and price-efficient diamond jewellery brand, founded by Armaan Kothari and backed by the Kothari Group, entrepreneur Nikhil Kamath and Kavin Shah, continues its rapid retail expansion across India with the opening of its newest store in Jabalpur, Madhya Pradesh. Following the opening of 11 stores in its, Keemti continues to build its presence across emerging jewellery markets, with Jabalpur marking an important step in its expansion across central India.

Located in the Mahakoshal region of Madhya Pradesh, Jabalpur is an important regional centre in central India and serves as the administrative headquarters of both Jabalpur district and the Jabalpur division. The city has also developed as a key regional hub for commerce, administration, connectivity and services, making it an important market as Keemti continues to build its retail network across India.

The new Jabalpur store brings Keemti’s distinctive approach to fine jewellery to consumers in the region, offering a diverse selection of certified lab grown diamond jewellery across everyday, workwear and occasion-led styles. The collection includes rings, earrings, pendants, bracelets and mangalsutras, crafted in 14K gold and 925 sterling silver. With contemporary designs and accessible pricing, the store is designed to cater to a wide range of occasions and personal styles.

The Jabalpur launch is part of Keemti’s larger strategy of establishing a strong retail presence across key markets in India. With stores already present across Mumbai, Pune, Indore and Delhi-NCR, along with its recent expansion into markets such as Bilaspur, the brand continues to broaden its footprint across different regions while bringing its factory-direct proposition closer to consumers.

Leveraging its manufacturing heritage and vertically integrated, direct-to-consumer model, Keemti offers certified lab grown diamond jewellery that combines contemporary design, craftsmanship and factory-direct pricing. By reducing traditional layers between manufacturing and the customer, the brand aims to offer greater value and transparent pricing while maintaining a strong focus on design and quality.

Commenting on the Jabalpur expansion, Armaan Kothari, Founder, Keemti Jewels, said:

“Jabalpur is an important market in Madhya Pradesh and its position within the Mahakoshal region makes it a natural market for us as we continue to expand our retail presence across central India. Our aim has always been to make certified lab grown diamond jewellery more accessible through thoughtful design, transparent pricing and strong value. With our entry into Jabalpur, we look forward to bringing the Keemti experience to consumers in the city and surrounding region, while continuing to build our presence across India.”

The new store gives customers the opportunity to experience Keemti’s collections in person, with jewellery designed to move seamlessly from everyday wear to special occasions. The brand also offers Lifetime Buyback and Lifetime Exchange on eligible jewellery, reinforcing its focus on flexibility and long-term value for customers.

The Jabalpur opening adds to Keemti’s growing retail presence as the brand continues to expand across established and emerging jewellery markets in India. With further locations in the pipeline, Keemti remains focused on bringing its contemporary lab grown diamond jewellery offering to more consumers across the country.