The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.

Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.

Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:

“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”

At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.

Limelight Diamonds, India’s largest lab grown diamond jewellery brand, continues its dazzling expansion by bringing its signature blend of sustainability and sparkle to Gwalior with the launch of its newest store – the third in Madhya Pradesh. The store was inaugurated by popular Actress, Sakshi Tanwar, who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Director, Mr. Karam Chawla, along with regional partners, Mr. Atul Pathak and Mrs. Dipti Pathak.

Strategically located at the prestigious Hotel Shelter in the heart of the city, this addition marks another milestone in the brand’s bold vision, strengthening its presence across Tier 2 markets. To mark the occasion, Limelight is offering a special launch promotion: 15% off on diamonds, 15% off on making charges, and a free gold coin on purchases above ₹1 lakh, valid until 31st July 2025.

Admiring the Brand’s collection, popular Actress, Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India, and I think every Indian woman will take pride in wearing these diamonds. Their USP of solitaire-based designs is what makes the Brand stand-out for me. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds to Gwalior and wish them the very best.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections, personalised styling support, and a comprehensive introduction to the brilliance of lab grown diamonds, it stands as Gwalior’s new destination for conscious sparkle.

“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.

Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added, “Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

With over 40+ stores spread across 40 cities, Limelight Diamonds is poised to cross 100 stores this year, leading the lab-grown diamond revolution in India, one city at a time.

In a historic moment for Indian cinema, global superstar Deepika Padukone has been officially honoured with a star on the iconic Hollywood Walk of Fame, recognizing her outstanding contribution to the world of entertainment and her growing influence across cinema.

The Bollywood actress, producer, and mental health advocate becomes one of the few Indian artists to receive this prestigious accolade, solidifying her status as a global cultural icon. The unveiling ceremony, held on Hollywood Boulevard, drew fans and media from around the world, as well as a host of celebrities and film industry stalwarts.

Deepika’s journey from Bollywood to Hollywood has been marked by blockbuster performances, including her international debut in XXX: Return of Xander Cage alongside Vin Diesel. Beyond the screen, she has been a powerful advocate for mental health through her Live Love Laugh Foundation, breaking barriers and starting conversations in India and abroad.

The Hollywood Chamber of Commerce, which oversees the Walk of Fame, praised her for “bridging cinematic worlds with grace and excellence.” Her star will be placed among some of the most iconic names in film history — a testament to her enduring legacy.

The ceremony also saw congratulatory messages pour in from fellow Indian actors like Shah Rukh Khan and Priyanka Chopra Jonas, as well as global figures including Hugh Jackman and Reese Witherspoon, who applauded her versatility and influence.

As the first Indian actress of her generation to receive this honour, Deepika Padukone’s recognition marks a significant milestone for Indian representation on the global stage. Her name now joins the legendary sidewalk, inspiring a new era of South Asian talent in global entertainment.