National News
Kushals Fashion Jewellery Unveils a New Retail Identity with the Launch of its latest Store in Bengaluru
Kushals, India’s leading fashion & silver jewellery brand, has announced the launch of its new retail identity with the opening of its latest store at Sarjapur, Bengaluru. This milestone marks a significant evolution in the brand’s journey — unveiling not just a refreshed store design but also a renewed visual identity.
The new retail identity reinforces Kushals as a fashion-forward jewellery brand that embraces the latest trends while celebrating the style and individuality of the modern Indian woman.
The redesigned store features a lighter, more contemporary aesthetic- introducing a fresher colour palette, airy layouts, and seamless display systems that encourage easy navigation and interaction. Each section of the store is clearly zoned to reflect key aspects of a woman’s lifestyle — Everyday Dazzle, Work & Play, Celebrations, Regal Wedding, and Ethnic Silver — helping consumers find designs that resonate with their personal style and occasion.
“The launch of our new retail identity marks an important milestone in Kushals’ journey as a fashion-forward jewellery brand. This refreshed look and store experience is designed to bring us closer to our consumers, making it easier for them to explore, engage with our jewellery. All upcoming stores across India will adopt this modern identity, reflecting our commitment to evolving with the fashion aspirations of the contemporary Indian woman. Through this transformation, we aim to make every visit a personalised and immersive experience, while staying true to the craftsmanship and design heritage that defines Kushals,” said Manish Gulechha, CEO, Kushals Fashion Jewellery.
Taking the retail experience further, Kushals has introduced first-of-its-kind in-store innovations in Indian jewellery retail. Vanity Stations offer customers the comfort to try, style, and visualise their complete look with jewellery, while a dedicated Bridal Trial Room gives brides a private space to experience their full jewellery look along with their outfits. These thoughtful touches enhance the overall experience, making jewellery shopping more personal, engaging, and inspiring.
Today’s woman seeks jewellery that fits seamlessly into her varied lifestyle and fashion needs- from workwear and everyday moments to festive occasions and cocktail evenings. The new retail identity reflects this shift in consumer mindset and redefines how modern India experiences jewellery.
Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.
Visit the new Kushals Fashion Jewellery store in Sarjapur to discover the modern store design, interactive displays, and first-of-its-kind in-store experience.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
-
BrandBuzz16 hours agoThe Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
-
BrandBuzz16 hours agoAugmont Launches SPOT 2.0: One Platform. Every Product. Efficient Business
-
BrandBuzz20 hours agoSenco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
-
National News20 hours agoKushals Fashion Jewellery Curates Special Women’s Day Edit Celebrating Strength, Style and Self-Expression
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.