BrandBuzz
Audemars Piguet Unveils the Dazzling Haute Joaillerie Sapphire Orbe
A $1 million masterpiece with 12,000 stones and a hidden timepiece redefines the fusion of high jewellery and watchmaking.
Audemars Piguet has unveiled its latest high-jewellery marvel, the Haute Joaillerie Sapphire Orbe 67705BC, a spectacular fusion of gem-setting artistry and discreet watchmaking. Inspired by the Orbe river in Le Brassus, the design mirrors the gentle transition from night to dawn with a sweeping gradient of more than 12,000 gemstones, shifting from deep sapphire blues to vivid oranges and crystalline diamonds.
The piece takes the form of a sculpted teardrop surrounded by petal-like rings, creating a dynamic, multi-layered surface that shimmers beautifully with movement. Hidden at its centre is a domed chamber housing a secret quartz timepiece, subtly integrated so the jewellery form remains uninterrupted.
Requiring over 1,050 hours of meticulous craftsmanship, every stone is individually cut and placed to evoke the fluidity of flowing water. Valued at approximately $1 million, the Sapphire Orbe stands as one of Audemars Piguet’s most extraordinary expressions of haute joaillerie and technical mastery.
BrandBuzz
IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season
Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase
The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.
Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.
With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.
Kaushlendra Sinha, CEO, IAGES said:
“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”
The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?
Film Link:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.