National News
Kushals Fashion Jewellery Unveils a New Retail Identity with the Launch of its latest Store in Bengaluru
Kushals, India’s leading fashion & silver jewellery brand, has announced the launch of its new retail identity with the opening of its latest store at Sarjapur, Bengaluru. This milestone marks a significant evolution in the brand’s journey — unveiling not just a refreshed store design but also a renewed visual identity.
The new retail identity reinforces Kushals as a fashion-forward jewellery brand that embraces the latest trends while celebrating the style and individuality of the modern Indian woman.
The redesigned store features a lighter, more contemporary aesthetic- introducing a fresher colour palette, airy layouts, and seamless display systems that encourage easy navigation and interaction. Each section of the store is clearly zoned to reflect key aspects of a woman’s lifestyle — Everyday Dazzle, Work & Play, Celebrations, Regal Wedding, and Ethnic Silver — helping consumers find designs that resonate with their personal style and occasion.

“The launch of our new retail identity marks an important milestone in Kushals’ journey as a fashion-forward jewellery brand. This refreshed look and store experience is designed to bring us closer to our consumers, making it easier for them to explore, engage with our jewellery. All upcoming stores across India will adopt this modern identity, reflecting our commitment to evolving with the fashion aspirations of the contemporary Indian woman. Through this transformation, we aim to make every visit a personalised and immersive experience, while staying true to the craftsmanship and design heritage that defines Kushals,” said Manish Gulechha, CEO, Kushals Fashion Jewellery.
Taking the retail experience further, Kushals has introduced first-of-its-kind in-store innovations in Indian jewellery retail. Vanity Stations offer customers the comfort to try, style, and visualise their complete look with jewellery, while a dedicated Bridal Trial Room gives brides a private space to experience their full jewellery look along with their outfits. These thoughtful touches enhance the overall experience, making jewellery shopping more personal, engaging, and inspiring.
Today’s woman seeks jewellery that fits seamlessly into her varied lifestyle and fashion needs- from workwear and everyday moments to festive occasions and cocktail evenings. The new retail identity reflects this shift in consumer mindset and redefines how modern India experiences jewellery.
Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.
Visit the new Kushals Fashion Jewellery store in Sarjapur to discover the modern store design, interactive displays, and first-of-its-kind in-store experience.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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