Kushals, India’s leading fashion & silver jewellery brand, has announced the launch of its new retail identity with the opening of its latest store at Sarjapur, Bengaluru. This milestone marks a significant evolution in the brand’s journey — unveiling not just a refreshed store design but also a renewed visual identity.

The new retail identity reinforces Kushals as a fashion-forward jewellery brand that embraces the latest trends while celebrating the style and individuality of the modern Indian woman.

The redesigned store features a lighter, more contemporary aesthetic- introducing a fresher colour palette, airy layouts, and seamless display systems that encourage easy navigation and interaction. Each section of the store is clearly zoned to reflect key aspects of a woman’s lifestyle — Everyday Dazzle, Work & Play, Celebrations, Regal Wedding, and Ethnic Silver — helping consumers find designs that resonate with their personal style and occasion.

“The launch of our new retail identity marks an important milestone in Kushals’ journey as a fashion-forward jewellery brand. This refreshed look and store experience is designed to bring us closer to our consumers, making it easier for them to explore, engage with our jewellery. All upcoming stores across India will adopt this modern identity, reflecting our commitment to evolving with the fashion aspirations of the contemporary Indian woman. Through this transformation, we aim to make every visit a personalised and immersive experience, while staying true to the craftsmanship and design heritage that defines Kushals,” said Manish Gulechha, CEO, Kushals Fashion Jewellery.

Taking the retail experience further, Kushals has introduced first-of-its-kind in-store innovations in Indian jewellery retail. Vanity Stations offer customers the comfort to try, style, and visualise their complete look with jewellery, while a dedicated Bridal Trial Room gives brides a private space to experience their full jewellery look along with their outfits. These thoughtful touches enhance the overall experience, making jewellery shopping more personal, engaging, and inspiring.

Today’s woman seeks jewellery that fits seamlessly into her varied lifestyle and fashion needs- from workwear and everyday moments to festive occasions and cocktail evenings. The new retail identity reflects this shift in consumer mindset and redefines how modern India experiences jewellery.

Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.

Visit the new Kushals Fashion Jewellery store in Sarjapur to discover the modern store design, interactive displays, and first-of-its-kind in-store experience.