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Kushals Fashion Jewellery Unveils a New Retail Identity with the Launch of its latest Store in Bengaluru

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Kushals, India’s leading fashion & silver jewellery brand, has announced the launch of its new retail identity with the opening of its latest store at Sarjapur, Bengaluru. This milestone marks a significant evolution in the brand’s journey — unveiling not just a refreshed store design but also a renewed visual identity.

The new retail identity reinforces Kushals as a fashion-forward jewellery brand that embraces the latest trends while celebrating the style and individuality of the modern Indian woman.

The redesigned store features a lighter, more contemporary aesthetic- introducing a fresher colour palette, airy layouts, and seamless display systems that encourage easy navigation and interaction. Each section of the store is clearly zoned to reflect key aspects of a woman’s lifestyle — Everyday Dazzle, Work & Play, Celebrations, Regal Wedding, and Ethnic Silver — helping consumers find designs that resonate with their personal style and occasion.

“The launch of our new retail identity marks an important milestone in Kushals’ journey as a fashion-forward jewellery brand. This refreshed look and store experience is designed to bring us closer to our consumers, making it easier for them to explore, engage with our jewellery. All upcoming stores across India will adopt this modern identity, reflecting our commitment to evolving with the fashion aspirations of the contemporary Indian woman. Through this transformation, we aim to make every visit a personalised and immersive experience, while staying true to the craftsmanship and design heritage that defines Kushals,” said Manish Gulechha, CEO, Kushals Fashion Jewellery.

Taking the retail experience further, Kushals has introduced first-of-its-kind in-store innovations in Indian jewellery retail. Vanity Stations offer customers the comfort to try, style, and visualise their complete look with jewellery, while a dedicated Bridal Trial Room gives brides a private space to experience their full jewellery look along with their outfits. These thoughtful touches enhance the overall experience, making jewellery shopping more personal, engaging, and inspiring.

Today’s woman seeks jewellery that fits seamlessly into her varied lifestyle and fashion needs- from workwear and everyday moments to festive occasions and cocktail evenings. The new retail identity reflects this shift in consumer mindset and redefines how modern India experiences jewellery.

Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.

Visit the new Kushals Fashion Jewellery store in Sarjapur to discover the modern store design, interactive displays, and first-of-its-kind in-store experience.

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National News

Jewellery That Honors Her Journey: Celebrating Women’s Day with Kalyan Jewellers

A curated Women’s Day edit by Kalyan Jewellers brings together bold diamond statements and heritage-inspired gold designs that celebrate women’s strength, individuality, and personal milestones.

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This Women’s Day, celebrate women who lead with strength, ambition, and unmistakable individuality. Curated by Kalyan Jewellers, this jewellery edit brings together bold diamond statements and heritage-inspired gold designs that reflect confidence, resilience, and self-assured elegance. Each piece is more than adornment it’s a tribute to her journey, her choices, and the power she wears with pride.

The Heritage Bloom Gold Pendant

A beautifully sculpted floral pendant in luminous yellow gold, enhanced with refined dual-tone detailing. Its layered petal form evokes growth, resilience, and enduring grace an ode to traditions that evolve with time. Thoughtfully crafted for versatility, this piece moves effortlessly from everyday elegance to meaningful occasions, making it perfect for the woman who cherishes her roots while confidently carving her own journey forward.

The Duality Grace Drop Necklace

A sleek, contemporary drop pendant crafted in warm rose gold, this design brings together the subtle glow of pearls and the refined sparkle of diamonds in a striking vertical silhouette. The diamond-accented bar flows seamlessly into a luminous pearl drop, creating a poised balance between softness and strength. Its elongated form flatters the neckline while retaining a clean, minimalist appeal making it equally suited for polished workwear and effortless evening looks. Representing harmony between grace and confidence, this necklace is designed for the woman who carries both with ease.

The Empowered Band Diamond Ring

A striking geometric ring crafted in luminous yellow gold, this design features a layered arrangement of diamonds set within a sculptural frame. The structured silhouette and clean lines lend it a bold, contemporary edge, while the clustered diamonds add depth and radiant brilliance. Designed to make a statement without overwhelming, this ring embodies confidence, resilience, and modern femininity perfect for women who lead with purpose, whether in everyday power dressing or standout occasions.

The Everyday Brilliance Diamond Tennis Bracelet

A continuous line of radiant diamonds set in yellow gold, this timeless tennis bracelet embodies understated luxury and enduring strength. Each precisely set stone creates a fluid rhythm of light, resting effortlessly on the wrist with refined elegance. Designed for seamless day-to-evening wear, it adds just the right touch of sparkle without ever overpowering the look. A symbol of quiet confidence and everyday victories, this piece celebrates the grace and resilience with which she moves through every role she owns.

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