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Kushal’s Fashion Jewellery launches ‘Everyday’ Collection: Effortless jewellery for every kind of day

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Kushal’s, India’s leading fashion and silver jewellery brand, unveils its latest edit: the Everyday Collection. Designed for the modern Indian woman, this thoughtfully curated range features versatile fashion jewellery that elevates your day-to-day look — whether you’re heading to work, a brunch date, dance class, or a quick shopping spree.

The modern woman is redefining how she dresses—embracing jewellery as an essential part of her everyday wardrobe. Whether it’s dressing up a kurta for the office, adding charm to co-ords for a mall run, or slipping on hoops with power dressing—who says everyday can’t sparkle?

That’s where Kushal’s Everyday Collection comes in. Featuring over 10,000 curated designs, it offers chic, affordable, and functional pieces that are effortlessly high on style.

Below are the trends shaping how women can style jewellery across different moods and moments:

1. Ethnic Elegance Everyday

Antique-finish jhumkas, delicate kadas, and antique malas add a graceful touch to kurtas, Indo-fusion sets, sarees or co-ords. Emeralds (coloured stones), layered beaded chains, trendy mangalsutras, and minimal designs offer just the right amount of vibrance — jewellery that blends tradition with a modern twist. Pair it with a swipe of kajal and a soft glow — perfect for both home and work.

2. Minimal glam everyday

Sleek. trendy huggies (hoops), metallic button studs, and long chains pair beautifully with denim, blazers, or casual dresses. These bold-yet-minimalist pieces are ideal for movie nights, cafe catch-ups, or even client meetings.

3. 92.5 Silver Everyday

Understated yet striking, sterling silver essentials — from stacked bracelets to zircon-studded studs — offer a confident, minimal vibe. Each piece is crafted in 92.5 pure silver and BIS-hallmarked for authenticity. Perfect for women who prefer subtle statements that move seamlessly from workout sessions to workdays.

Commenting on the launch, Ankit Gulechha, Director – Marketing at Kushal’s Fashion Jewellery, said, “Our latest Everyday collection reflects how modern Indian women are embracing jewellery as an essential part of their everyday style — not just for special occasions. Whether you’re heading to the office, a dance class, or brunch with friends, this collection has something to make you feel confident, stylish, and put together. It’s practical fashion jewellery with elevated charm — for every moment, every day.”

The Everyday Collection is a celebration of personal style — rooted in utility but powered by expression. Whether you prefer antique jhumkas with your kurta or hoops with heels and a power suit, Kushal’s makes it easy to feel put-together every day — without the pressure of repeating or overthinking your look.

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BrandBuzz

MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade

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In a landmark decision that will significantly ease compliance for thousands of jewellery businesses across India, the Ministry of Corporate Affairs (MCA) has revised the definition of “Small Company” under the Companies Act, 2013, effective 1st December 2025.GJC published and sent  out this important update to the jewellery trade.

New Eligibility Criteria (both conditions to be satisfied):

  • Paid-up Share Capital : ≤ Rs.10 Crore (earlier Rs.4 Crore)
  • Annual Turnover : ≤ Rs.100 Crore (earlier Rs.40 Crore) (as per the latest audited financial statements)

Any company exceeding even one of the above limits will cease to be a Small Company.

Key Benefits for Jewellers (Private Limited & Family-Owned Firms):

  • Only 2 Board Meetings required in a year
  • Exemption from mandatory Internal Audit in most cases
  • Substantially lower penalties for defaults
  • Simplified Annual Return via Form MGT-7A
  • No need to prepare Cash Flow Statement in financials
  • Exemption from mandatory Auditor Rotation – continue with existing trusted auditors
  • Reduced overall compliance cost and administrative burden

GJC advised jewellery firms  to immediately review their Paid-up Capital and Turnover for FY 2024-25 to confirm eligibility and start availing the relaxations from the current financial year itself.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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