BrandBuzz
KISNA Diamond and Gold Jewellery launches its 3rd exclusive showroom in Uttarakhand
KISNA Diamond and Gold Jewellery proudly announced the grand opening of its 3rd exclusive showroom in Uttarakhand in Dehradun located at GMS Road. This marks KISNA’s 70th exclusive showroom nationwide. The inauguration was graced by Subodh Uniyal, Cabinet Minister Forest Govt of Uttarakhand, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Pradeep Batra MLA Roorkee, Rajiv Bansal.
Commenting on the launch, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, stated: ‘‘Dehradun presents immense growth potential with its evolving consumer preferences for traditional and modern jewellery. Our expansion in Uttarakhand reflects our commitment to serving this market by providing an exceptional retail experience. It also aligns with our vision, ‘Har Ghar KISNA,’ where we aim to be India’s fastest-growing jewellery brand, making every woman’s dream of owning diamond jewellery come true.”
Parag Shah, Director, KISNA Diamond & Gold Jewellery, added: ‘’ The opening of our Dehradun showroom marks a strategic step in our nationwide growth plan. As one of India’s fastest-growing jewellery brands, we are committed to expanding our footprint in key markets. With a strong focus on customer delight and regional preferences, we are excited to be a part of the city’s celebratory moments and milestones.’’
To celebrate the launch, KISNA is offering attractive inaugural offers including assured 50% to 100% off on making charges of diamond jewellery and a flat 25% off on making charges for gold jewellery. Adding to the festive spirit, KISNA has also unveiled its ‘Akshaya Collection,’ a special curation designed for the upcoming celebrations, seamlessly blending timeless elegance with contemporary designs.
Known for its picturesque landscapes, colonial architecture, and vibrant cultural heritage, Dehradun offers a unique blend of tradition and modernity. Taking inspiration from the city’s elegance and natural beauty, KISNA presents collections that mirror this spirit.
BrandBuzz
Government Signals Move to Regulate India’s Fast-Growing Digital Gold Sector
Fintech companies push for clarity as policymakers explore oversight and industry bodies step up to set standards
India’s digital gold market may soon move out of its grey zone, as the government begins to seriously consider a formal regulatory framework for the sector. With rapid growth over the past year and a half, fintech founders have been in active discussions with the finance ministry, urging the need for clear rules and oversight.
At a recent meeting between startup leaders and senior officials, industry representatives highlighted how quickly digital gold has scaled—and why regulation is now essential. The response from policymakers, according to those present, has been encouraging, though any concrete framework could still take time. A key question remains: who will regulate the sector—the Reserve Bank of India (RBI) or the Securities and Exchange Board of India (SEBI).
Currently, digital gold operates without a dedicated legal structure. This has raised concerns among both industry players and regulators, especially as investor participation continues to grow. Leaders in the space believe a clear framework will not only protect consumers but also lend credibility to the category.
To address this, major digital gold market players are working towards forming an industry body—the Digital Precious Metal Council of India. The goal is to introduce uniform standards, ensure fair practices, and engage more effectively with policymakers.
The scale of the sector is already significant. Industry estimates suggest that nearly Rs. 3,000 crore flows into digital gold every month, with total assets under management ranging between Rs.15,000 crore and Rs. 20,000 crore, backed by physical gold stored in secure vaults.
Regulators have also started taking note. SEBI recently cautioned investors that digital gold products fall outside its regulatory scope, meaning they do not come with the same investor protection mechanisms as other gold-linked financial instruments.
As conversations continue, the industry is focused on building trust—highlighting audit systems, physical gold backing, and transparency. While self-regulation may be the first step, most stakeholders agree that formal oversight is inevitable as the sector matures.
News Source: ET Retail
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