BrandBuzz
KISNA Diamond and Gold Jewellery launches its 3rd exclusive showroom in Uttarakhand
KISNA Diamond and Gold Jewellery proudly announced the grand opening of its 3rd exclusive showroom in Uttarakhand in Dehradun located at GMS Road. This marks KISNA’s 70th exclusive showroom nationwide. The inauguration was graced by Subodh Uniyal, Cabinet Minister Forest Govt of Uttarakhand, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Pradeep Batra MLA Roorkee, Rajiv Bansal.
Commenting on the launch, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, stated: ‘‘Dehradun presents immense growth potential with its evolving consumer preferences for traditional and modern jewellery. Our expansion in Uttarakhand reflects our commitment to serving this market by providing an exceptional retail experience. It also aligns with our vision, ‘Har Ghar KISNA,’ where we aim to be India’s fastest-growing jewellery brand, making every woman’s dream of owning diamond jewellery come true.”
Parag Shah, Director, KISNA Diamond & Gold Jewellery, added: ‘’ The opening of our Dehradun showroom marks a strategic step in our nationwide growth plan. As one of India’s fastest-growing jewellery brands, we are committed to expanding our footprint in key markets. With a strong focus on customer delight and regional preferences, we are excited to be a part of the city’s celebratory moments and milestones.’’
To celebrate the launch, KISNA is offering attractive inaugural offers including assured 50% to 100% off on making charges of diamond jewellery and a flat 25% off on making charges for gold jewellery. Adding to the festive spirit, KISNA has also unveiled its ‘Akshaya Collection,’ a special curation designed for the upcoming celebrations, seamlessly blending timeless elegance with contemporary designs.
Known for its picturesque landscapes, colonial architecture, and vibrant cultural heritage, Dehradun offers a unique blend of tradition and modernity. Taking inspiration from the city’s elegance and natural beauty, KISNA presents collections that mirror this spirit.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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