BrandBuzz
KISNA Diamond and Gold Jewellery launches its 3rd exclusive showroom in Uttarakhand
KISNA Diamond and Gold Jewellery proudly announced the grand opening of its 3rd exclusive showroom in Uttarakhand in Dehradun located at GMS Road. This marks KISNA’s 70th exclusive showroom nationwide. The inauguration was graced by Subodh Uniyal, Cabinet Minister Forest Govt of Uttarakhand, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Pradeep Batra MLA Roorkee, Rajiv Bansal.
Commenting on the launch, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, stated: ‘‘Dehradun presents immense growth potential with its evolving consumer preferences for traditional and modern jewellery. Our expansion in Uttarakhand reflects our commitment to serving this market by providing an exceptional retail experience. It also aligns with our vision, ‘Har Ghar KISNA,’ where we aim to be India’s fastest-growing jewellery brand, making every woman’s dream of owning diamond jewellery come true.”
Parag Shah, Director, KISNA Diamond & Gold Jewellery, added: ‘’ The opening of our Dehradun showroom marks a strategic step in our nationwide growth plan. As one of India’s fastest-growing jewellery brands, we are committed to expanding our footprint in key markets. With a strong focus on customer delight and regional preferences, we are excited to be a part of the city’s celebratory moments and milestones.’’
To celebrate the launch, KISNA is offering attractive inaugural offers including assured 50% to 100% off on making charges of diamond jewellery and a flat 25% off on making charges for gold jewellery. Adding to the festive spirit, KISNA has also unveiled its ‘Akshaya Collection,’ a special curation designed for the upcoming celebrations, seamlessly blending timeless elegance with contemporary designs.
Known for its picturesque landscapes, colonial architecture, and vibrant cultural heritage, Dehradun offers a unique blend of tradition and modernity. Taking inspiration from the city’s elegance and natural beauty, KISNA presents collections that mirror this spirit.
BrandBuzz
IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season
Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase
The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.
Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.
With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.
Kaushlendra Sinha, CEO, IAGES said:
“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”
The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?
Film Link:
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