Appointment
Khimji Jewellers Appoints Rajat Verma as Chief Marketing Officer
Seasoned retail marketing leader to drive brand strategy and support nationwide retail expansion
Khimji Jewellers has announced the appointment of Rajat Verma as its new Chief Marketing Officer (CMO), strengthening the company’s leadership team as it advances its growth and retail expansion plans across India.
In his new role, Rajat Verma will head the marketing function and oversee brand strategy, consumer-facing marketing initiatives, and overall marketing operations across Khimji Jewellers’ portfolio. He will be responsible for planning and executing integrated marketing strategies aligned with the company’s business objectives and long-term vision.
As a member of the senior leadership team, Rajat Verma will also play a key role in supporting Khimji Jewellers’ retail expansion strategy. He will collaborate closely with internal teams during the launch of new outlets, ensuring brand consistency and alignment between marketing initiatives and business goals.
Rajat Verma joins Khimji Jewellers from V2 Retail Ltd., where he was associated with driving marketing-led growth initiatives across multiple business verticals. His experience includes developing and implementing strategies aimed at enhancing brand visibility, customer engagement, and retail scale.
With over two decades of experience in the retail and consumer sectors, Rajat Verma brings strong expertise in brand building, marketing execution, and expansion-focused strategies. In his new position, he will focus on further strengthening Khimji Jewellers’ marketing capabilities while supporting the company’s continued growth in the Indian jewellery retail market.
Appointment
Mehul Shah Elected President World Federation Of Diamond Bourses (WFDB)
Bharat Diamond Bourse Leader Takes The Helm Of The Global Diamond Federation, Marking A Significant Milestone For India’s Natural Diamond Industry.
Mehul Shah, Vice President of Bharat Diamond Bourse (BDB), has been elected President of the World Federation of Diamond Bourses (WFDB). The election took place on Monday, July 12, during the ongoing World Diamond Congress which is currently underway in Singapore. Leaders of the 20 global diamond bourses attending the Congress voted to elect the new office bearers.
Luigi Cosma, President of Borsa Diamanti d’Italia, was elected Vice President of WFDB and Molefi Letsiki, Chairman of the Diamond Dealers Club of South Africa, was elected Treasurer General of WFDB. They have supported his vision for the Federation.
The election of Mehul Shah is an important milestone for the Indian diamond industry and opens a new chapter for the country to play a key role in taking the global diamond industry forward.
Thanking the delegates and Presidents of global diamond bourses, Mehul Shah said:

“I am humbled by this appointment and proud to have represented India and Bharat Diamond Bourse on an international stage. This new responsibility given to me is rooted in my journey of four decades of commitment to the natural diamond industry. He also added, “As the delegates to the Congress deliberate over the way forward in a challenging global market, I am confident that the discussions in Singapore will lead to meaningful outcomes. The new leadership team at WFDB is committed to taking forward the vision of the Congress and building a stronger future for the industry.”
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