National News
KISNA Creates History for India with ‘Run for Swachh Bharat’ Marathon across 57 Cities, Registers Guinness World Record Attempt
KISNA Diamond and Gold Jewellery, a leading brand from the Hari Krishna Group, successfully concluded the landmark 10th edition of the KISNA Diamond Marathon, marking a significant national achievement. In a first-of-its-kind initiative, KISNA organised a marathon simultaneously across 57 cities, making it India’s first jewellery brand to attempt such a large-scale nationwide sporting event. The initiative has been officially registered as a Guinness World Record attempt under the title: “Most cities to coordinate the same 5 km race simultaneously.” The simultaneous execution across multiple cities transformed the marathon into a unified national movement. Held under the theme ‘Swachh Bharat, Swasth Bharat’, the marathon witnessed over 20,000 registrations nationwide, reinforcing the message of fitness, cleanliness, and civic responsibility. Race categories included 5 km, 10 km, and 21 km, with synchronised starts across participating locations, reflecting seamless coordination and strong community engagement.
The event was graced by Padma Shri Ujjwal Nikam, Member of Parliament, along with Kirit Bhansali, Chairman – GJEPC; Motilal Oswal, Chairman, Motilal Oswal Group; Rajeev Jalota, Advisor – Port Authority; renowned Indian actor Manoj Joshi; and other eminent dignitaries from the Gems and Jewellery industry, adding prestige to the historic occasion. Reaffirming its commitment to nation-building, proceeds from the marathon were dedicated to the Swachh Bharat Abhiyan.
Commenting on the achievement, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said: “By attempting this marathon across 57 cities, we are aiming to break an international benchmark and showcase India’s collective spirit on a global platform. I sincerely thank every participant who joined us early this morning and contributed to the success of this nationwide initiative. What began as a small effort has today evolved into a powerful movement driven by purpose.
The funds raised through this event will be dedicated to the Swachh Bharat Abhiyan, reinforcing our vision of ‘Swachh Bharat, Swasth Bharat’ and our commitment to building a healthier and cleaner nation together.” As India’s only jewellery brand-led marathon, the KISNA Diamond Marathon continues to set benchmarks by seamlessly blending fitness, community engagement, and social responsibility.
Source:Hari Krishna Group
National News
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
A Partnership Celebrating Resilience and Self-Belief: How Natural Diamonds Inspire the Pursuit of Excellence On and Off the Field
De Beers Group is celebrating the power of intention, focus, and self-belief through its collaboration with the Mumbai Indians Women in the Women’s T20 League. The partnership highlights how natural diamonds can serve as anchors for performance, not just on the field, but in life.
Central to this initiative is the Natural Diamond Intention Pendant. Worn close to the heart, it acts as a personal reminder to stay centred, align intention with action, and visualise the best version of oneself. For the Mumbai Indians Women, the pendant is more than jewellery; it helps sharpen focus, embrace resilience, and bring their best game to every moment, on and off the pitch.
“Natural diamonds have always stood for resilience and brilliance. With this collaboration, we wanted to show that they can also be anchors for intention, helping individuals, whether athletes or anyone pursuing personal goals, visualise their best selves and bring focus to what matters most,” says Toranj Mehta, VP – Marketing, De Beers India.
Formed over billions of years under immense pressure, natural diamonds embody transformation, endurance, and focus—qualities mirrored in elite athletes and in the pursuit of personal ambition. Through this collaboration, De Beers frames diamonds not only as objects of beauty, but as companions in intentional living, inspiring confidence, clarity, and the pursuit of excellence.
The message is universal. Whether pursuing success in sport, work, or creative expression, clarity of intention is a quiet yet powerful differentiator. De Beers highlights a modern perspective on natural diamonds—one that speaks to focus, belief, and becoming the best version of oneself, on the field and in life.
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
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De Beers Group and Mumbai Indians Women Champion Intention and Excellence
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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