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Kalyan Jewellers: The Official Style Partner of RCB Women for WPL 2026

Partnership to blend jewellery, confidence and contemporary style as RCB Women gear up for Women’s T20 League 2026

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Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with Royal Challengers Bengaluru Women (RCB Women) as their Official Style Partner. The partnership comes as RCB Women begin their Women’s T20 League 2026 campaign.

The partnership brings together two brands that share a strong belief in confidence, individuality, and modern Indian identity. As Official Style Partner, Kalyan Jewellers will collaborate with RCB Women to celebrate contemporary expression and self-belief both on and off the field.

The association will be brought to life through an integrated marketing campaign featuring Smriti Mandhana, Shreyanka Patil, and Lauren Bell. Rolling out across digital and social platforms, the campaign will showcase jewellery as an extension of personal style and confidence, drawing a natural connection between high-performance sport and modern elegance.

Beyond campaign visibility, the partnership will focus on meaningful fan and customer engagement through a series of curated initiatives during the season. These include exclusive meet-and-greet opportunities with RCB Women players, access to match tickets, and select on-ground experiences designed to bring fans closer to the team.

Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The RCB Women’s team embodies resilience, ambition, and self-belief – values that resonate strongly with Kalyan Jewellers. As the Official Style Partner of RCB Women, we are proud to celebrate athletes who exemplify confidence and purpose, while also reflecting the growing influence of women’s sport in India. We are delighted to be associated with a team that continues to inspire both on and off the field.”

Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We are delighted to welcome Kalyan Jewellers as the Official Style Partner of RCB Women. This collaboration reflects the evolving face of women’s cricket, where excellence in sport goes hand in hand with confidence and individuality. We look forward to a strong and meaningful association this season.”

RCB Women enter the Women’s T20 league 2026 as former champions, having lifted the title in 2024. The league continues to grow as a powerful platform for women’s cricket in India, with increasing viewership and fan engagement.

Through this association with RCB Women, Kalyan Jewellers strengthens its presence within culturally relevant platforms that celebrate progress, aspiration, and the modern Indian woman.

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National News

IJEX 6TH Fam provides comprehensive insights into ME market

Five-day immersion under GJEPC’s Export Mentorship Programme equips Indian exporters with market intelligence, retail exposure, and strategic clarity across the UAE jewellery landscape.

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The five-day Familiarisation (FAM) Program by GJEPC’s India Jewellery Exposition Centre (IJEX), Dubai, provided Indian jewellery exporters with comprehensive insights into the Middle East market, focusing on regional dynamics, consumer preferences, and retail environments across the UAE. 

The 6th batch of the IJEX FAM Programme, initiated and facilitated under GJEPC’s Export Mentorship Programme (EMP), delivered a structured five-day immersion into the UAE jewellery ecosystem, combining market intelligence, design orientation, logistics guidance, and extensive retail visits across Dubai, Abu Dhabi, and Sharjah. Participants consistently highlighted the programme’s practical value, mentorship, and clarity in building export readiness. 

Day 1: Understanding the Middle East Landscape

The programme commenced at IJEX with an introduction session followed by a presentation on navigating the Middle East jewellery market, covering regional dynamics, consumer preferences across emirates, export opportunities, and positioning strategies across wholesale and retail segments. Delegates then visited Ithraa Wholesale & Retail, Goldcenter Building, Gold House, Jewel Plaza, Traditional Gold Souq, African Souq, and Gold Land, together representing around 475 retailers and 460 offices, giving participants a broad view of both wholesale and traditional trading ecosystems. 

Day 2: New Dubai Retail and Design Insights 

A designer interaction session focused on branding, cultural motifs, and regional aesthetics relevant to GCC consumers. Market visits to Mall of the Emirates, Lulu Hypermarket – Al Barsha, Gold & Diamond Park, and Dubai Hills Mall allowed delegates to observe nearly 115 jewellery retailers across luxury malls, diaspora-focused outlets, and specialised diamond boutiques, highlighting differences in merchandising, product mix, and customer behaviour. 

Day 3: Logistics, Compliance and Market Diversity 

A session by Ferrari Freight Forwarders covered import procedures, documentation, duties, and secure logistics handling. Subsequent visits to Dubai Mall, Dubai Design District (d3), Karama Centre, and Meena Bazaar brought delegates in contact with about 150 retailers, spanning ultra-luxury international brands to culturally driven Indian diaspora markets, reinforcing the diversity of customer segments within the UAE. .

Day 4: Abu Dhabi Market Exploration 

Visits to Madinat Zayed Gold Centre, Hamdan Street, and Abu Dhabi Mall covered roughly 132 jewellery stores, offering insights into the capital’s consumer preferences across luxury, traditional Arabic styles, and price-sensitive segments. Delegates reported improved clarity in identifying suitable positioning and product strategies for different emirates. 

Day 5: Strategy Alignment and Expansion

The final day focused on one-to-one consultations with the IJEX team, followed by a certificate ceremony and a visit to Sharjah Blue Souq, where delegates explored around 110 jewellery stores known for 18kt, 21kt, and 22kt gold, diamonds, and silver collections, further expanding their understanding of regional demand across the Northern Emirates. 

Overall, participants described the programme as informative, well-organised, and strongly supportive, with several stating that the experience provided clarity, confidence, and a concrete roadmap for entering export markets through IJEX

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