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Kalyan Jewellers Celebrates the Spirit of Diwali with a Star-Studded Campaign and Digital-First Collaborations

Published

3 months ago

October 17, 2025

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This Diwali, Kalyan Jewellers is lighting up homes and hearts across India with a series of vibrant campaigns that celebrate relationships and the joy of gifting, togetherness, and timeless beauty of gold. With an ensemble of India’s biggest stars — Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan and Sreeleela — the brand’s Diwali films capture intimate moments of connection that make the festival truly special.

The new films, released across multiple regions, bring alive emotions rooted in love, trust, and the spirit of giving. Each film showcases how gold and jewellery transcend being mere adornments to become symbols of blessings, affection, and shared memories. From heartfelt moments between loved ones to the joy of exchanging gifts that last a lifetime, Kalyan Jewellers’ festive films beautifully capture the emotional essence of giving.

Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “Every relationship has its own language of love, and gifting is one of its most heartfelt expressions. This Diwali, through our diverse campaign featuring India’s leading stars, we’re celebrating those moments of connection that make the season of lights truly memorable.”

To make the festivities even more special, Kalyan Jewellers is offering up to 50% off on making charges. This festive season, Kalyan Jewellers is offering up to 50% off on making charges. With a digital-first approach, the brand has expanded its presence across marketplaces like Amazon, Tata Cliq, Flipkart, and JioMart, and partnered with quick commerce brands like Instamart to make gold and silver coins available online, bringing a modern twist to traditional Dhanteras shopping. Razorpay has joined Kalyan Jewellers’ official gift voucher partners, alongside GyFTR and QwikCilver. These initiatives underscore the brand’s commitment to blending trust, technology, and tradition for today’s connected consumer.

Upholding its commitment to purity and transparency, Kalyan Jewellers provides its signature 4-Level Assurance Certificate covering purity certification, lifetime maintenance, transparent product details, and secure exchange and buy-back policies. This gold standard of trust ensures every piece is backed by integrity and excellence, giving customers worldwide confidence in their purchase.

As the brand continues to expand its footprint across India, this Diwali marks yet another milestone in Kalyan Jewellers’ journey — celebrating relationships that sparkle and memories that last a lifetime.

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GlamBuzz

All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes

From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements

Published

6 hours ago

January 13, 2026

JewelBuzz Spread The Buzz

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The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.

Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.

Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.

Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.

One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.

Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.

At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools