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Dhanteras 2025: What to Expect — High Gold Prices, Smart Buying Trends, and Wedding-Driven Demand are all set to boost market growth 

Popular choices will include lightweight designs, investment-grade pieces & hallmark-certified gold.This trend in smart buying is projected to contribute to a 12-15% rise in gold sales this year.

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As Dhanteras 2025 approaches, the All India Gem and Jewellery Domestic Council (GJC) shares key insights into consumer behaviour, market expectations, and emerging trends shaping this festive season’s gold and jewellery purchases. Despite elevated gold prices, demand will remain robust, driven by strong consumer sentiment and the enduring appeal of gold as both an investment and a cultural asset. Recent GST reforms, rolled out in September 2025, will also play a key role in increasing consumer confidence. The simplified tax structure and increased disposable income are helping sustain footfalls across organised retail, even as buyers negotiate on making charges and discounts. Jewellers across India are reporting consistent interest, especially among younger buyers who are gravitating toward sustainable & responsibly sourced jewellery. Popular choices this season include lightweight designs, investment-grade pieces, and hallmark-certified gold.

Retailers are also seeing increased interest in gold coins and versatile daily-wear jewellery, as buyers seek both aesthetic appeal and financial security. A notable trend is also seen of early buying by families with weddings planned for 2026, aiming to lock in current prices before anticipated hikes. This strategic buying behaviour is expected to contribute to a projected 12–15% growth in gold sales this year.

GJC’s Lucky Lakshmi Jewellery Sales Festival 2025, running from Sept 22 to Nov 9, is a nationwide initiative by the All India Gem and Jewellery Domestic Council to boost jewellery sales. With the theme “Celebrate You,” it features promotions, lucky draws, and digital campaigns to drive self-purchase and support retailers of all sizes.

“We’re seeing a wave of smart, purposeful buying this Dhanteras,” said Rajesh Rokde, Chairman of GJC. “Consumers are not only embracing traditional purchases but also evolving toward eco-conscious and investment-driven choices. The festive season, coupled with a surge in upcoming weddings, is fueling demand. Our Lucky Lakshmi initiative continues to be a game-changer, especially among Gen Z buyers, thanks to digital campaigns and influencer-led outreach. With prices recently climbing to Rs.129,430 per 10 grams, we anticipate continued momentum through Diwali, possibly breaching Rs.130,000. This reinforces gold’s role as a safe haven for Indian households.”

“Gold buying during Dhanteras is deeply rooted in tradition, but today’s consumers are more informed and selective,” added Avinash Gupta, Vice Chairman of GJC.. “We’re seeing a clear shift toward informed and value-driven purchases—buyers are prioritising hallmark certification, sustainable sourcing, and designs that offer both aesthetic appeal and long-term value. Lightweight jewellery and gold coins are especially popular this season, as consumers look for versatile options that fit both festive and investment needs.

Our Lucky Lakshmi initiative continues to add momentum, offering attractive incentives that encourage early buying and reward loyal customers. Whether it’s for gifting, weddings, or wealth preservation, gold remains the centrepiece of festive prosperity.”

GJC urges consumers to buy only from trusted jewellers and to look for hallmark certification to ensure purity and authenticity. With evolving preferences, strategic buying, and festive optimism, Dhanteras 2025 is shaping up to be a season of meaningful purchases and enduring value.

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MCX Gold, Silver Surge On Escalating Geopolitical Tensions

The Softer Dollar Provided Limited Support To Bullion, While Traders Largely Focused On The Geopolitical Backdrop and The Prospect Of Fresh Clues On U.S. Monetary Policy.

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Gold and silver prices edged higher in India on Monday as renewed geopolitical tensions in the Middle East boosted demand for safe-haven assets, even as investors remained cautious ahead of key U.S. inflation data expected later this week.

On the Multi Commodity Exchange (MCX), gold futures rose more than Rs 650 to trade above Rs 1.40 lakh per 10 grams, while silver futures gained nearly Rs 700 to move aboveRs Rs 2.18 lakh per kilogram. The advance reflected renewed risk aversion after the United States tightened pressure on Iran, rekindling concerns over the security of global energy supplies and the broader inflation outlook.

In international markets, spot gold rose about 0.4% to around $4,016 an ounce, recovering after briefly slipping below the psychologically important $4,000 level overnight. Spot silver also rebounded modestly but remained under pressure, trading near $58 an ounce.

The gains in precious metals came despite a relatively resilient U.S. dollar, which eased only marginally to around 101.2 against a basket of major currencies. The softer dollar provided limited support to bullion, while traders largely focused on the geopolitical backdrop and the prospect of fresh clues on U.S. monetary policy.

Energy markets reflected the same risk-off sentiment. U.S. West Texas Intermediate crude climbed toward $80 a barrel, while Brent crude advanced to around $85, extending gains as fears of supply disruptions returned to the forefront.

The latest catalyst came after President Donald Trump reinstated a blockade on Iranian vessels transiting the Strait of Hormuz and called on countries benefiting from U.S. naval protection to contribute toward securing the strategically vital shipping corridor. The move followed renewed hostilities between Washington and Tehran, heightening concerns that disruptions to one of the world’s busiest oil routes could fuel another wave of energy-driven inflation.

Higher oil prices have complicated the outlook for global central banks, particularly the U.S. Federal Reserve, which continues to balance inflation risks against slowing economic growth.

Investors are now turning their attention to the U.S. Consumer Price Index (CPI) data due Tuesday, which is expected to provide fresh direction for interest-rate expectations. Markets will also closely monitor Federal Reserve Chair Kevin Warsh’s testimony before Congress for signals on the central bank’s policy trajectory.

According to market pricing, traders now see roughly a 51% probability of a Federal Reserve rate hike in September, while the likelihood of rates remaining unchanged has fallen to about 23%.

For bullion markets, the interplay between geopolitical uncertainty, energy prices and monetary policy expectations is likely to remain the dominant theme. While safe-haven demand continues to underpin gold, any surprise in inflation data or a shift in the Federal Reserve’s policy outlook could determine whether the metal extends its rally or faces renewed selling pressure.

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