BrandBuzz
Kalyan Jewellers Celebrates The Joy Of Togetherness With Actress Ms. Pooja Sawant This Ganesh Chaturthi
Pooja Sawant Joins Kalyan Jewellers In A Heartwarming Celebration Of Faith, Family and Festive Traditions.
Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, has unveiled its latest Ganesh Chaturthi campaign featuring brand ambassador and actress Ms. Pooja Sawant. A festival rooted in faith, new beginnings and togetherness, Ganesh Chaturthi reflects values that have long been associated with Kalyan Jewellers and its presence in some of life’s most important occasions. The campaign captures the warmth of tradition and the happiness of celebrating the festival with those closest to us.


Set in a beautifully decorated home, the film brings together three generations, a young girl, her grandmother and a young woman, as they prepare for the festivities. At its heart is a special moment as they come together to offer jewellery to Ganpati Bappa, sharing in the excitement of the occasion. The young girl’s enthusiasm, the grandmother’s affection and the bond between the three capture the simple pleasure of observing cherished customs with loved ones. Jewellery naturally becomes part of this moment, reflecting its place in festivals and traditions shared across generations.
Featuring Ms. Pooja Sawant, the campaign also reflects how traditions continue to be passed down over time, with each generation adding its own warmth to the occasion. The film culminates with the three generations gathered before Ganpati Bappa, sharing a moment of faith, happiness and celebration.
Through the campaign, Kalyan Jewellers highlights the place jewellery holds in festivals and other special occasions, becoming part of traditions and memories that are shared over the years.
The campaign is now live across Kalyan Jewellers’ digital and social media platforms, bringing the festive spirit of Ganesh Chaturthi to audiences across the country.
Campaign film: https://www.youtube.com/watch?v=o0VQErtjGTw
BrandBuzz
IGM’s RamMudra : Kuberdev Ka Sona Lights Up The Festive Gold Market
RamMudra Fulfils Diwali Pujan By Invoking The Blessings Of Goddess Lakshmi As Well As Lord Kuber. Lakshmiji Hain Dhan Ki Devi Aur Kuberji Hain Dhan Ke Devta. Isliye Kuberji Ke Bina Dhanteras Aur Diwali Ka Lakshmi Pujan Adhoora Hai. Lakshmiji Samriddhi Laati Hain Aur Kuberji Usse Sambhalte Hain Aur Badhate Hain.
This festive season brings a unique way to reconnect ancient traditions of the land with modern innovations. This has been made possible by IGM (India Gold Metaverse), which has rolled out RamMudra – Kuberdev ka Sona.
Restoring a theological equilibrium of sorts with the debut of RamMudra – the ‘Divine Blessed Gold’ coins – IGM has reengineered the domestic bullion ecosystem anchored in its twin philosophies of ‘Gold is Technology’ and ‘Gold is Emotions’.
For generations, Indian households have focused their bullion purchases almost exclusively on Goddess Lakshmi. According to scriptural tradition, any Dhanteras or Diwali worship remains incomplete without invoking the blessings of Lord Kuber. While the Goddess of Wealth bestows prosperity upon a home, it is Lord Kuber—the divine treasurer—who actually safeguards and multiplies that fortune.
Enter RamMudra, the Devya Sona.
Birth of ‘Divine Blessed Gold’
The concept draws directly from the sacred lore of Tirupati. When Lord Balaji sought the hand of Goddess Padmavati, her father, King Akasha Raja, stipulated one extraordinary condition: Their nuptials had to be the grandest celebration ever witnessed in the past, present, or future (na bhuto na bhavishyati).
To finance a celestial wedding of such unprecedented scale, Lord Balaji borrowed 14 lakh RamMudra gold coins from Lord Kuber—a princely sum valued at roughly Rs 21,000 crore in today’s market. Devotees believe Lord Balaji is still repaying this cosmic debt through the temple offerings made by pilgrims right up until the end of Kaliyuga.Â
In return, Goddess Lakshmi showers grace upon contributors based purely on their bhaavna (sincerity and devotion) rather than the size of their donation. Honouring this sacred custom, IGM has pledged a share of its projected profits to the Tirupati Balaji trust in advance, effectively turning every minted piece into ‘Blessed Gold’.
‘Bharat Ka Sona, Bharat Ke Liye’
Minted in 999.9 fine purity, the limited-edition physical coins are available across seven weight denominations: 1g, 2g, 5g, 10g, 20g, 50g, and 100g. Buyers can select from five distinct obverse engravings featuring Lord Kuber, the triad of Padmavati–Balaji–Lakshmi, Goddess Lakshmi, Saraswati–Lakshmi–Ganesh, or Lord Dhanvantari.
Crucially, the entire line operates under the banner of ‘Bharat Ka Sona, Bharat Ke Liye’. Enforcing a strict zero-import mandate that supports the Prime Minister’s Atmanirbhar Bharat vision, IGM crafts every coin exclusively from 100 per cent recycled domestic bullion certified to ‘India Good Delivery’ standards.
Temple to tech: Digital gold backed by 1:1 reserves
The technological architecture behind the scenes is equally rigorous. Available alongside physical coins is RamMudra digital gold—one of the world’s few Gold-Backed Digital Tokens built on blockchain with real-time Proof of Reserves. Each digital unit is backed 1:1 by physical bullion reserves. Sequel Logistics is the custodian while Vistra Global Solutions is the administrator.
Uniquely, the custodian, administrator, and everyday buyer each have access to their own verification node on the blockchain, allowing investors to independently verify their gold holdings at any moment.
Anyone can immediately start a RamMudra digital gold portfolio with as little as ₹10 or acquire heirloom RamMudra physical gold coins via authorised partner jewellers, the IGM Mumbai office, the RamMudra mobile app, or online from www.rammudra.com. Whatever the route, RamMudra ensures savers no longer have to choose between ancient faith and ledger-grade transparency.
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