BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.



The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:

“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
BrandBuzz
Dassani Brothers Unveils The Aagam Collection, A New Polki Capsule Inspired By The Elephant Motif
The Aagam Collection Brings Together Uncut Polki, Vivid Colourstones and One Of India’s Most Enduring Symbols In A Bold New Design Story
Dassani Brothers is bringing one of India’s most recognisable symbols into a new world of Polki. This festive season, the jewellery house unveils the Aagam collection – a vibrant new capsule where the elephant motif is reimagined through uncut diamonds, carved emeralds, pearls and unexpected bursts of colour.
Timed with the celebrations of Ganesh Chaturthi, the Aagam collection draws from the symbolism associated with wisdom, strength, protection and good fortune, but takes a decidedly more expressive route in its interpretation. Crafted in 14kt gold, the collection moves between the dramatic and the delicate – from statement-making necklaces and sculptural brooches to rings and charms designed to be worn every day.
At the heart of the capsule is The Elephant Guard Necklace Set. A dramatic multi-strand pearl necklace is anchored by a crescent-shaped pendant, crowned with two uncut Polki diamond figures in profile. Rubies, a striking emerald centre and cascading emerald drops bring colour and movement to the piece, creating a composition that feels celebratory, intricate and unmistakably festive.

Then comes The Carved Emerald Elephant Brooch, where the motif takes on a more collectible form. Carved emerald work meets tanzanites, diamonds and uncut Polki in a piece that is rich in detail without feeling overworked, a small object of jewellery with plenty to discover on closer look.
With The Trunk Coil Ring, the Aagam collection takes its most abstract turn. A sweeping tanzanite coil curves around a ruby centre, framed by uncut Polki diamonds. The reference is subtle, borrowing from the fluid movement and distinctive form of a trunk rather than reproducing the motif literally.

And then there is The Elephant Charm Bracelet, perhaps the collection’s most playful piece. Delicate and designed for everyday wear, the gold bracelet features a blue enamel charm alongside a ruby-set hamsa, finished with Polki detailing. It brings the larger story of the Aagam collection into a much more personal, intimate scale.
Amit Dassani, Partner, Dassani Brothers said:

“The elephant has always carried a beautiful sense of meaning- wisdom, strength, protection and good fortune. With the Aagam collection, we wanted to take that symbolism and interpret it in a way that felt distinctly Dassani Brothers. We have played with colour, scale and form across the collection, allowing every piece to have its own personality from a dramatic necklace to something as personal as a charm bracelet while remaining rooted in the craftsmanship and heritage that define our house.”
With the Aagam collection, Dassani Brothers takes a motif that has lived for centuries in India’s visual and cultural imagination and gives it a fresh jewellery vocabulary. Rich in colour, symbolism and craft, the Aagam collection is not simply designed for the festive moment — it is a collection that invites the wearer to carry a little of that meaning long after the celebrations are over.
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