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Joyalukkas Foundation Hands Over 50 ‘Joy Homes’ to Underprivileged Families in Karnataka

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Joyalukkas Foundation handed over 50 newly constructed ‘Joy Homes’ to underprivileged families across Karnataka as a step toward improving the living conditions of marginalised communities. The initiative, part of the Foundation’s ongoing “Joy Homes” project, was formally marked by a key handover ceremony held at the NIMHANS Convention Centre in Bengaluru.

The ceremony was presided over by Dr. Joy Alukkas, Chairman of the Joyalukkas Group, and attended by prominent dignitaries including Mohammed Rihan Nawab (CEO, Emmar Properties), Mohammed Rizwan Nawab (Vice Chairman, KSRTC), Chetan Kumar Mehta (President, Jeweller’s Association, Bengaluru), and Thomas Mathew (Executive Director, Joyalukkas).

The Joy Homes initiative is rooted in the Foundation’s broader commitment to addressing basic human needs through sustainable and inclusive development efforts. Each of the homes, measuring 500 square feet and built at a cost of ₹7.5 lakh, aims to offer not just shelter, but also dignity, safety, and stability to those often left at the margins of society. Beneficiaries of the scheme include families affected by poverty, natural disasters, chronic illness (such as Endosulfan exposure), and disability.

With the latest addition in Karnataka, the total number of homes provided under the Joy Homes initiative has risen to 414 across Kerala, Tamil Nadu, and Karnataka. In a further expansion of the programme, the Foundation also announced a new project to build 50 additional homes in Telangana, extending the reach of its housing efforts across South India. Since its inception in 2009, the Joyalukkas Foundation has focused its Corporate Social Responsibility (CSR) activities on areas such as healthcare access, education, elder care, and women’s empowerment, prioritising interventions that address systemic gaps in underserved communities. Its healthcare initiatives include the monthly distribution of over 1,000 dialysis kits in Kerala, the donation of dialysis machines, the renovation of hospital wards, and ongoing support for palliative care and blood donation drives.

During the COVID-19 pandemic, the Foundation supported the education of over 300 children who lost a parent through scholarships under its “Joy of Hope” programme. In Thrissur, Kerala, the Foundation also operates a senior citizen care facility that includes a dialysis centre, palliative care unit, and other specialized services. Additionally, through vocational training in beautician skills and tailoring, over 200 women have been equipped with the means to achieve financial independence. The Joy Homes project reflects the Foundation’s belief that stable housing is a fundamental step toward social upliftment. By addressing a core need, it enables vulnerable families to focus on rebuilding their lives, accessing opportunities, and securing a better future.

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National News

GJEPC Urges Nation to Take Blood Donation Pledge on Jeweller’s Day to Support Life-Saving Cause

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National, 16 September 2025: The Gem & Jewellery Export Promotion Council (GJEPC) is calling upon every citizen to take a Blood Donation Pledge on Jeweller’s Day and actively participate in blood donation drives that will follow, in honour of the skilled craftsmen who are the backbone of India’s gem and jewellery industry.

This initiative reflects the industry’s deep commitment to social responsibility and the spirit of giving. By taking the pledge, participants commit to donating blood — a simple yet powerful act that can save countless lives and support India’s healthcare system, where blood shortages are an ongoing challenge.

Once the pledge is taken on 17th September, a nationwide blood donation drive will be organised across key hubs such as Mumbai, Surat, Jaipur, Kolkata, Chennai, Hyderabad, and more, in collaboration with leading hospitals and blood banks. Through this effort, GJEPC aims to mobilise thousands of donors from the trade and the public, making it one of the most impactful initiatives in the industry’s history.

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, appealing to jewellers and karigars, said:
“17th September also marks the Vishwakarma Jayanti, and commemorates the 75th birthday of our Hon’ble Prime Minister, Shri Narendra Modi. On this significant day, I appeal to all the citizens and jewellery community across the country to come forward, take the pledge, and donate blood for this noble cause. Together, let us honour our tradition of craftsmanship with an act of compassion that has the power to save countless lives.”

To participate, individuals must first register by clicking on the pledge link. Once registered, they can formally take the pledge anytime between 7:00 AM on 17th September and 7:00 AM on 18th September 2025 by entering their mobile number on the same link. This ensures every participant’s commitment is recorded and counted towards the nationwide movement. Individuals can also register and take the pledge on 17th September on the same link.

The Council’s aim is to unite thousands of people from the trade and the public in this noble cause, creating one of the largest collective pledges and blood donation initiatives ever. This symbolic yet impactful action will strengthen the legacy of Jeweller’s Day as not only a celebration of artisanship but also of compassion and humanity.

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