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Jos Alukkas turns his story into a book titled  “Gold”

Autobiography launch on 13 April 2025 in Thrissur

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The highly anticipated autobiography of Jos Alukkas will be launched on April 13th at the Lulu Hyatt Convention Centre in Thrissur. The book, titled “Gold”, will be officially launched as Union Minister Suresh Gopi hands over the first copy to State Revenue Minister K. Rajan. Leader of the Opposition V.D. Satheesan will be the Chief Guest at the event. Higher Education Minister Dr. R. Bindu and acclaimed actor, director, and Chairman of the Film and Television Institute of India, R. Madhavan, will attend as Special Guests.

Prominent dignitaries who will attend the event include Deputy Leader of the Opposition P. K. Kunhalikutty, MPs Jose K. Mani and Benny Behanan, MLAs P. Balachandran and Sanish Kumar, Former Minister V.S Sunil Kumar, Thrissur District Collector Arjun Pandian IAS, Thrissur City Police Commissioner R. Ilango IPS, Padmashri I. M. Vijayan, Archbishop Andrews Thazhath, Swami Sadbhavananda, former MPs T. N. Prathapan and K. Muraleedharan, former MLA Therambil Ramakrishnan, Padmaja Venugopal, T. S. Kalyanaraman, T. S. Pattabhiraman, Jayanth Mammen, Ravi DC, and Shreyams Kumar. Gold will be introduced by renowned novelist T.D. Ramakrishnan, who has written the preface for the book. The book is published by DC Books.

Hailing from Thrissur, the renowned gold capital of India, the book traces the inspiring journey of a young visionary named Jos, who embarked on a transformative path into the heart of the Indian jewellery industry.

The book narrates the story of a young boy named Jos from the golden capital of India, Thrissur, who ventured into the Indian jewellery business. Realizing his son’s interest in the business, his father allowed him to step into the trade, marking the beginning of an adventurous journey, which is the focus of the first part of the book. It also explores the pioneering role played by Jos in introducing high-purity gold standards to the Indian market, including the adoption of 916 hallmarking and BIS certification—revolutionizing consumer trust and industry practice.

Also, Gold reflects upon the entrepreneurial spirit that drove Jos Alukkas to establish India’s first organized jewellery showroom, thus revolutionizing the gold retail industry. It also delves into the personal sacrifices, challenges, and triumphs he faced while building a gold empire.

The autobiography serves as a source of inspiration for aspiring entrepreneurs, shedding light on the importance of hard work, perseverance, and innovation. As the business expanded across India and internationally, Jos Alukkas remained deeply connected to his roots, maintaining a love for football, drama, and the culture of Thrissur.

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GJEPC Calls for Major Concessions from Upcoming India-EU FTA to Gain Market Access and Double Gem & Jewellery Trade to 10 billion US dollars

Council urges duty-free access, tariff rationalisation and balanced concessions to unlock Europe’s $16 billion jewellery market

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With the India-EU Free Trade Agreement (FTA) negotiations nearing conclusion and the upcoming India-EU Summit in New Delhi on 27th January 2026, the Gem & Jewellery Export Promotion Council (GJEPC) has been consistently urging the Govt. to negotiate duty free market access for Indian made jewellery exports to EU. With the gold/silver prices at an upsurge, this will give very significant market advantage to Indian made products.

Strategic Demands

The GJEPC notes that current EU import duties—ranging from 2.5% to 4% on gold, silver, platinum,  imitation jewellery and coins —significantly constrain the competitiveness of Indian exporters.

To address this, the Council has formally sought the removal or reduction of these tariffs. In a move to ensure a balanced and mutually beneficial agreement, the GJEPC has also proposed calibrated concessions on select imports from the EU, particularly regarding diamonds and coloured gemstones.  

Kirit bhansali

Commenting on the critical nature of these negotiations,Kirit Bhansali, Chairman, GJEPC, said: “We commend the sustained and focused efforts of Hon’ble Prime Minister, Shri Narendra Modi and Commerce and Industry Minister Shri Piyush Goyal in advancing the India-EU FTA negotiations. We have high expectations that this agreement will deliver concrete gains for the gem and jewellery sector.

Tariff reduction on jewellery products is critical to help Indian exporters raise their share in Europe’s large import market, improve margins for MSMEs, and support employment across the value chain.”

A strong FTA is viewed as a catalyst for transforming the Indian export profile. By levelling the playing field, the GJEPC believes Indian exporters can move beyond raw material supply to scale volumes in higher-value jewellery categories, strengthening India’s long-term positioning in the global trade ecosystem.

GJEPC has expressed high expectations for the pact. The apex body is urging the Government of India to secure meaningful, sector-specific outcomes that will significantly expand India’s footprint in the lucrative European gem and jewellery market.

India and the European Union already share a robust bilateral trade relationship in the sector, valued at around US$ 5.15 billion. As of CY2024, India’s exports to the EU stood at US$ 2.7 billion, while imports totaled US$ 2.5 billion.

While exports are currently dominated by cut and polished diamonds (valued at US$ 1.72 billion), followed by gold jewellery (US$ 453 million) and silver jewellery (US$ 85 million), the GJEPC has been highlighting immense, untapped potential in finished jewellery categories.

Bridging the Gap: The Market Opportunity

Current data underscores a significant opportunity for growth:

  • Gold Jewellery: The EU-27 imports US$ 11.37 billion annually from the global market. However, imports from India stand at just US$ 468 million, representing a market share of only 4.11%.
  • Silver Jewellery: Of the US$ 2.47 billion global import market in the EU, India captures just US$ 104 million (4.2%).
  • Imitation Jewellery: India holds a meager 2% share of the EU’s US$ 2.7 billion import market.
  • As per ITC Trade Map India has a huge untapped export potential of US$ 16 billion in jewellery products in EU.

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