National News
Jos Alukkas turns his story into a book titled “Gold”
Autobiography launch on 13 April 2025 in Thrissur
The highly anticipated autobiography of Jos Alukkas will be launched on April 13th at the Lulu Hyatt Convention Centre in Thrissur. The book, titled “Gold”, will be officially launched as Union Minister Suresh Gopi hands over the first copy to State Revenue Minister K. Rajan. Leader of the Opposition V.D. Satheesan will be the Chief Guest at the event. Higher Education Minister Dr. R. Bindu and acclaimed actor, director, and Chairman of the Film and Television Institute of India, R. Madhavan, will attend as Special Guests.
Prominent dignitaries who will attend the event include Deputy Leader of the Opposition P. K. Kunhalikutty, MPs Jose K. Mani and Benny Behanan, MLAs P. Balachandran and Sanish Kumar, Former Minister V.S Sunil Kumar, Thrissur District Collector Arjun Pandian IAS, Thrissur City Police Commissioner R. Ilango IPS, Padmashri I. M. Vijayan, Archbishop Andrews Thazhath, Swami Sadbhavananda, former MPs T. N. Prathapan and K. Muraleedharan, former MLA Therambil Ramakrishnan, Padmaja Venugopal, T. S. Kalyanaraman, T. S. Pattabhiraman, Jayanth Mammen, Ravi DC, and Shreyams Kumar. Gold will be introduced by renowned novelist T.D. Ramakrishnan, who has written the preface for the book. The book is published by DC Books.
Hailing from Thrissur, the renowned gold capital of India, the book traces the inspiring journey of a young visionary named Jos, who embarked on a transformative path into the heart of the Indian jewellery industry.
The book narrates the story of a young boy named Jos from the golden capital of India, Thrissur, who ventured into the Indian jewellery business. Realizing his son’s interest in the business, his father allowed him to step into the trade, marking the beginning of an adventurous journey, which is the focus of the first part of the book. It also explores the pioneering role played by Jos in introducing high-purity gold standards to the Indian market, including the adoption of 916 hallmarking and BIS certification—revolutionizing consumer trust and industry practice.
Also, Gold reflects upon the entrepreneurial spirit that drove Jos Alukkas to establish India’s first organized jewellery showroom, thus revolutionizing the gold retail industry. It also delves into the personal sacrifices, challenges, and triumphs he faced while building a gold empire.
The autobiography serves as a source of inspiration for aspiring entrepreneurs, shedding light on the importance of hard work, perseverance, and innovation. As the business expanded across India and internationally, Jos Alukkas remained deeply connected to his roots, maintaining a love for football, drama, and the culture of Thrissur.
Silver prices experienced a dramatic single-day surge of RS10,000 on Monday, reaching Rs1.74 lakh per kg. This rally is part of a larger trend that has seen silver prices double in the last 12 months (outperforming gold’s 60% gain).
The price acceleration is primarily attributed to a persistent global supply deficit, increased investment demand, and macroeconomic factors like a weaker US Dollar and rising expectations of interest rate cuts by the US Federal Reserve. Experts predict the supply shortage will continue, providing significant headroom for further price appreciation into 2026.
The spike to Rs1.74 lakh per kg 1.64 lakh per kg was driven by four interconnected factors:
- Supply Squeeze: The most critical driver is the ongoing global silver supply shortage. The total silver production stands at approximately 26,000 tonnes, while the deficit this year is estimated between 6,000 and 7,500 tonnes, one of the largest in recent decades. Global demand has been consistently outstripping supply since 2020, as most silver is mined as a by-product of other metals (gold, lead, zinc), limiting its independent supply growth.
- US Rate Cut Expectations: Rising anticipation that the US Federal Reserve will cut interest rates, likely due to a projected economic slowdown continuing into 2026, is attracting investors back to non-yielding assets like silver and gold.
- Softer US Dollar: A globally weaker US Dollar makes dollar-denominated commodities, including silver, cheaper for holders of other currencies, thus boosting demand.
- Rupee Weakness: The recent weakness of the Indian Rupee against the US Dollar further contributes to the higher price of imported silver in the domestic market.
Investment demand for silver reached a projected 1,751 tonnes in calendar year 2025, reflecting a sharp 350-tonne increase from 2024 levels, as reported by Metals Focus. This surge stemmed from persistent market deficits—marking the seventh consecutive year—with cumulative shortfalls nearing 25,000 tonnes since 2021, fueled by structural supply constraints and accelerating industrial needs. Retail and institutional interest, particularly in Asia and North America, drove inflows into silver-backed ETPs, coins, and bars, amplifying the demand spike amid economic uncertainty.
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