The highly anticipated autobiography of Jos Alukkas will be launched on April 13th at the Lulu Hyatt Convention Centre in Thrissur. The book, titled “Gold”, will be officially launched as Union Minister Suresh Gopi hands over the first copy to State Revenue Minister K. Rajan. Leader of the Opposition V.D. Satheesan will be the Chief Guest at the event. Higher Education Minister Dr. R. Bindu and acclaimed actor, director, and Chairman of the Film and Television Institute of India, R. Madhavan, will attend as Special Guests.

Prominent dignitaries who will attend the event include Deputy Leader of the Opposition P. K. Kunhalikutty, MPs Jose K. Mani and Benny Behanan, MLAs P. Balachandran and Sanish Kumar, Former Minister V.S Sunil Kumar, Thrissur District Collector Arjun Pandian IAS, Thrissur City Police Commissioner R. Ilango IPS, Padmashri I. M. Vijayan, Archbishop Andrews Thazhath, Swami Sadbhavananda, former MPs T. N. Prathapan and K. Muraleedharan, former MLA Therambil Ramakrishnan, Padmaja Venugopal, T. S. Kalyanaraman, T. S. Pattabhiraman, Jayanth Mammen, Ravi DC, and Shreyams Kumar. Gold will be introduced by renowned novelist T.D. Ramakrishnan, who has written the preface for the book. The book is published by DC Books.

Hailing from Thrissur, the renowned gold capital of India, the book traces the inspiring journey of a young visionary named Jos, who embarked on a transformative path into the heart of the Indian jewellery industry.

The book narrates the story of a young boy named Jos from the golden capital of India, Thrissur, who ventured into the Indian jewellery business. Realizing his son’s interest in the business, his father allowed him to step into the trade, marking the beginning of an adventurous journey, which is the focus of the first part of the book. It also explores the pioneering role played by Jos in introducing high-purity gold standards to the Indian market, including the adoption of 916 hallmarking and BIS certification—revolutionizing consumer trust and industry practice.

Also, Gold reflects upon the entrepreneurial spirit that drove Jos Alukkas to establish India’s first organized jewellery showroom, thus revolutionizing the gold retail industry. It also delves into the personal sacrifices, challenges, and triumphs he faced while building a gold empire.

The autobiography serves as a source of inspiration for aspiring entrepreneurs, shedding light on the importance of hard work, perseverance, and innovation. As the business expanded across India and internationally, Jos Alukkas remained deeply connected to his roots, maintaining a love for football, drama, and the culture of Thrissur.