National News
Jos Alukkas turns his story into a book titled “Gold”
Autobiography launch on 13 April 2025 in Thrissur
The highly anticipated autobiography of Jos Alukkas will be launched on April 13th at the Lulu Hyatt Convention Centre in Thrissur. The book, titled “Gold”, will be officially launched as Union Minister Suresh Gopi hands over the first copy to State Revenue Minister K. Rajan. Leader of the Opposition V.D. Satheesan will be the Chief Guest at the event. Higher Education Minister Dr. R. Bindu and acclaimed actor, director, and Chairman of the Film and Television Institute of India, R. Madhavan, will attend as Special Guests.
Prominent dignitaries who will attend the event include Deputy Leader of the Opposition P. K. Kunhalikutty, MPs Jose K. Mani and Benny Behanan, MLAs P. Balachandran and Sanish Kumar, Former Minister V.S Sunil Kumar, Thrissur District Collector Arjun Pandian IAS, Thrissur City Police Commissioner R. Ilango IPS, Padmashri I. M. Vijayan, Archbishop Andrews Thazhath, Swami Sadbhavananda, former MPs T. N. Prathapan and K. Muraleedharan, former MLA Therambil Ramakrishnan, Padmaja Venugopal, T. S. Kalyanaraman, T. S. Pattabhiraman, Jayanth Mammen, Ravi DC, and Shreyams Kumar. Gold will be introduced by renowned novelist T.D. Ramakrishnan, who has written the preface for the book. The book is published by DC Books.
Hailing from Thrissur, the renowned gold capital of India, the book traces the inspiring journey of a young visionary named Jos, who embarked on a transformative path into the heart of the Indian jewellery industry.
The book narrates the story of a young boy named Jos from the golden capital of India, Thrissur, who ventured into the Indian jewellery business. Realizing his son’s interest in the business, his father allowed him to step into the trade, marking the beginning of an adventurous journey, which is the focus of the first part of the book. It also explores the pioneering role played by Jos in introducing high-purity gold standards to the Indian market, including the adoption of 916 hallmarking and BIS certification—revolutionizing consumer trust and industry practice.
Also, Gold reflects upon the entrepreneurial spirit that drove Jos Alukkas to establish India’s first organized jewellery showroom, thus revolutionizing the gold retail industry. It also delves into the personal sacrifices, challenges, and triumphs he faced while building a gold empire.
The autobiography serves as a source of inspiration for aspiring entrepreneurs, shedding light on the importance of hard work, perseverance, and innovation. As the business expanded across India and internationally, Jos Alukkas remained deeply connected to his roots, maintaining a love for football, drama, and the culture of Thrissur.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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