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Jewellery Industry Shines Bright in Republic Day Campaign by JewelBuzz

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industry, with numerous jewellers from across the country showcasing collections that celebrate India’s rich cultural and traditional heritage. The campaign was an overwhelming success, as it highlighted the deep connection between jewellery and Indian pride during the Republic Week. Amidst the incredible participation, two lucky winners were chosen, and they have been nominated for special coverage to further explore their remarkable collections.

As part of the recognition, these jewellers will have their collections featured, showcasing the exquisite designs and cultural motifs that make their jewellery stand out. To delve deeper into their creativity and vision, we’ve reached out with a few questions to understand what makes their Republic Day collections so special.

 “For the last 34 years, we have been successful in earning the trust of the people by maintaining the dignity of the jewellery business. With pride comes joy. “I must have an exclusive” comes to the mind of the ladies who buy gold jewellery as a hobby in today’s age. It is felt that there is a price. This led to the development of two types of trends in jewellery manufacturing as well. Including daily wear jewellery which is made and sold in very large quantities. New dimensions of mass production were explored to meet its demand, in which machine made jewellery, casting jewellery came into existence. It has been popularized and used a lot. There is also an artistic class in our society who have something new that others do not have. It must be unique – exclusive which is difficult to copy. Various designs of kundan, color stone jewellery started being made for it. One of the features of such jewellery is that it is made by hand by the craftsman, so it is known as handmade jewellery. The selection category of this type of jewellery is also very large.14 years ago today we decided to do something new in this field i.e. something that no one else is doing and no one can compete with it. This led us to the production of our special type of handmade jewellery.”

Bhindi Jewellers

Dhaval J. Bhindi- Managing Director

  1. Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?

“At Bhindi Jewellers, our Republic Day collection stands out with its unique Bengal Tiger-inspired designs, symbolizing strength, power, and India’s majestic wildlife. This collection merges the elegance of traditional craftsmanship with a bold, contemporary aesthetic. The Bengal Tiger motif reflects India’s rich cultural heritage, celebrating both nature and the spirit of resilience. By sharing this exclusive collection on the JewelBuzz platform, we aim to honor India’s legacy and pride, offering a truly distinctive and meaningful addition to this year’s Republic Day celebrations.”

 “I started my Passionate Journey in the silver market for the past three years. With a strong commitment to quality and craftsmanship. Deesh thrives from the name of my mother who throughout helped me to be passionately stubborn in whatever I believed I could do.”

Jewel by Deesh has gained recognition among customers and dealers across India by blending traditional artistry with modern designs, I aim to provide the finest silver jewelry, ensuring customer satisfaction and long-term business growth. My dedication to excellence continues to drive a trademark success in the jewelry making Industry and bring meaningful jewelery concepts throughout.

These insights will offer a deeper look into the thought and artistry behind these incredible collections, highlighting the true essence of Indian craftsmanship.

Jewel by Deesh

Jainam Gandhi- Owner

Can you share with us the unique elements that set your Republic Day collection apart, and how do these designs embody India’s rich culture and traditions?

The Bengal Tiger Necklace is a tribute to the majestic Indian tiger, symbolizing strength, courage, and resilience. Handcrafted with intricate detailing in 925 sterling silver, this piece captures the fierce yet graceful spirit of the Bengal tiger, a national icon of India.

The antique finish enhances its regal look, reflecting the tiger’s deep cultural and ecological significance. Just as the tiger maintains balance in nature, this necklace represents power, protection, and harmony. Designed for those who appreciate heritage and craftsmanship, it is more than just jewelry—it’s a statement of pride and conservation.

In India, tigers hold cultural and national significance, symbolizing strength and conservation efforts. Projects like Project Tiger have helped protect their population, boosting eco-tourism and local economies. By preserving tigers, we safeguard entire ecosystems, benefiting wildlife and humans alike. Their conservation is essential for maintaining the natural heritage and ecological stability of the country.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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