JB Insights

Jewellery industry optimistic despite rising gold prices

Published

3 months ago

October 15, 2025

1,986 views

As India prepares for Diwali and the wedding season, the jewellery industry is feeling optimistic, even with high gold prices. Experts say customer preferences are changing, and retailers are ready with new collections to meet different tastes. This festive season, people are looking for jewellery that is meaningful, well-crafted, and timeless. Handcrafted gold, diamonds, modern platinum, and silver are especially popular. With the festive mood and wedding season ahead, the jewellery industry expects good sales and a strong season.

Kirit Bhansali, Chairman, GJEPC. said “While gold prices have risen, we remain optimistic about the festive season. Diwali is a time of celebration and auspicious purchases, and consumer enthusiasm for jewellery remains strong. Higher gold prices may lead to a slight dip in volumes, but they also encourage consumers to explore other precious metals such as platinum and silver, which are gaining popularity for their contemporary appeal and affordability.

Retailers are ready with innovative collections across all categories to meet evolving preferences. Supported by the festive spirit and the upcoming wedding season, we anticipate a healthy season for the jewellery industry, reflecting resilience and strong consumer confidence.”

Steady Growth Amid Price Peaks

“Even though gold prices are at their peak, consumer trust in gold as a safe and timeless investment remains strong. Customers are looking at jewellery not only for its aesthetic and cultural value during Diwali but also as a secure asset for the future. The overall sentiment is positive, with families prioritizing meaningful purchases that combine tradition with financial wisdom. We believe this balance of emotion and practicality will drive healthy demand in the festive months ahead,” noted Saket Keshri, Director (Operations), Ratnalaya Jewellers.

Positive Consumer Sentiment Drives Footfalls

Dr. Saurabh Gadgil, CMD, PNG Jewellers, said “Dussehra heralds the beginning of the auspicious buying season, closely followed by weddings and Diwali. This year, the sentiment across the gems and jewellery industry is extremely positive, with investment-led demand for gold and silver showing a clear upward trend, which in turn should translate into robust footfalls at our stores. Bookings in lightweight jewellery are encouraging, while old gold exchange continues to sustain demand, currently contributing nearly 50–55% of sales.

Overall, we see the season opening on a very positive note. The current bullishness in gold and silver prices has sparked fresh interest in investment demand, especially for coins and bars, where we are already witnessing healthy offtake. Diamonds too have shown steady traction in the run-up to the festival,”

Changing Preferences Among Consumers

MP Ahammad, Chairman, Malabar Group, said“The 2025 festive season has begun on a positive note for us. Although the intent to buy gold remains steady, consumers are also adjusting their preferences. There has been an increased preference among certain customer segments towards lightweight and lower-carat pieces that align with modern lifestyles and budgets.

Studded and gemstone pieces are also becoming popular amongst Millennials and Gen Z as they exude contemporary design appeal. In addition, we are seeing certain consumer segments opting for 18K or 14K jewellery that offers price flexibility and style. With GST reforms boosting consumption as well as easing of inflation, we expect the consumer sentiment to become stronger during Diwali”

Handcrafted Appeal and Silver Growth

“This festive season, customers are choosing jewellery with emotion, craftsmanship, and timeless appeal. There’s a clear preference for handcrafted gold, elegant diamonds, contemporary platinum, and refined silver. Jewels and articles steeped in meaning, crafted with care, and destined to be treasured. Silver gifting and corporate orders are also on the rise as brands look to celebrate relationships with substance and style. At Punjab Jewels, our commitment to purity, design, and trust is resonating deeply across Central India. The mood is optimistic, the season is vibrant, and we’re expecting strong, broad-based growth across all categories,” said Ansh Anand, CEO, Punjab Jewels.

Innovation and Modern Preferences

“This festive season, the jewellery industry expects strong demand due to escalating gold prices, and there is a panic mood among consumers that the gold price may go further up. With the harbinger of wedding season, there is a sudden surge for jewellery, and the interest has shifted more towards lightweight, fusion, and silver jewellery. There is also a consumer preference towards value and modern aesthetics. Consumers are turning more towards silver as an affordable option in comparison to gold. Also, we sense that there is a focus on innovation in design, such as fusion temple jewellery. Understanding the mood of the consumers, many brands have increased their advertising spend to boost visibility and sales,” said Jayantilal Challani, Chairman, Challani Group of Companies.

Silver Segment Gains Momentum

“We, at Bidhan Jewellery Works (BJW), have always been affirmative of the customer sentiments in the market. With the sudden surge in gold prices, customers are reluctant to make initial purchases. We are also noticing the trend that our top customers have kept their purchases the same, and this is a positive sign. Our silver jewellery segment is noticing a good spike in demand, and we are also very hopeful with our silver line of jewellery. Bidhan Jewellery Works (BJW) wishes everyone a very happy and prosperous Diwali and prays for the wellness and betterment of everybody,” said Ipsit Karmakar, Director, Bidhan Jewellery Works.

Diamonds and Tiered Market Growth

Richa Singh, MD, India and Middle East, Natural Diamond Council. said “This festive season, we are expecting encouraging consumer sentiment across India for natural diamonds. With the rising price of gold, consumers are ready to assess options. From conversations with our partners, there is an indication of double-digit growth of about 18–20% across top cities. In tier 2 and tier 3 cities, traditional gold consumers are also beginning to explore studded jewellery. Across India, particularly in the sub–two lakh category, natural diamond jewellery is emerging as the preferred choice for gifting and everyday wear.

Natural diamonds are expected to see steady demand this festive season, not just as symbols of luxury, but as everyday expressions of love. We believe this momentum will only deepen, making real diamonds the most meaningful way to mark life’s brightest moments.”

Consumer Trust and Thoughtful Purchases

“This festive season, we are optimistic about jewellery sales. Diwali has always been a time when families come together and celebrate with gold and gifts. Even with changing times, the emotional value of gold remains strong. We see customers being thoughtful in their purchases—looking for quality, trust, and value. Light-weight jewellery and daily wear pieces are seeing more demand, along with traditional items for weddings. At Bhima, we are ready with a wide range to suit every budget. We expect steady growth this season, driven by faith, tradition, and festive spirit,” said Dr. B. Govindan, Chairman, Bhima Jewellery – Trivandrum.

Platinum Gains Favor Among Younger Consumers

Vaishali Banerjee, Head of Global Market Development and MD, said “The festive season is always a time of deep emotional significance, and this year, we are seeing consumers lean towards jewellery that embodies meaning, aspiration, and enduring value. Younger audiences in particular are gravitating to platinum because of its inherent qualities – its exceptional rarity, 95% purity, natural whiteness that enhances brilliance, and strength that makes every piece a modern heirloom.

Platinum is among the most precious of metals in the jewellery world — a true store of enduring value. Its price has risen by 57% year-to-date, yet it still remains significantly more affordable than gold.This creates a compelling opportunity for consumers to own a piece of one of the rarest and most valued metals. Platinum jewellery stands apart as an aspirational yet uncompromising choice, delivering exceptional value without compromise. Retailers too are experiencing robust interest, making us optimistic that platinum jewellery will see strong momentum this festive season.”

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JB Insights

Tanishq- Natural Diamonds- How to Choose Your Natural Diamonds. A thoughtful Guide to Meaningful Luxury

Looking beyond trends to choose diamonds of lasting meaning

Published

1 week ago

January 4, 2026

JewelBuzz Spread The Buzz

169 views

Natural diamonds are extraordinary gifts of nature, which is formed over billions of years deep within the earth under intense heat and pressure. Each natural diamond is completely unique, shaped by time itself. This rarity and natural origin make diamonds powerful symbols of authenticity, emotion, and enduring beauty. If you are planning to buy a natural diamond, understanding what truly matters will help you make a confident and meaningful choice.

The Origin of Natural Diamonds

Natural diamonds are not created in laboratories or factories; they are formed deep within the earth over billions of years. This remarkable journey makes each diamond rare and irreplaceable. When you choose a natural diamond, you are choosing a piece of the earth’s history, which is why these stones often become cherished markers of life’s most important moments and milestones.

Understand the 4Cs—Holistically

The 4Cs—Cut, Colour, Clarity, and Carat—are the universal benchmarks for evaluating diamonds. While each C matters, their true value lies in how well they work together, along with a diamond’s light performance. Light performance refers to how effectively a diamond interacts with light—how it enters, reflects, refracts, and returns brilliance to the eye. In natural diamonds, this interaction is influenced by unique growth patterns formed over billions of years, creating depth, fire, and scintillation that are difficult for synthetic diamonds to replicate consistently. As a result, a slightly smaller natural diamond with excellent cut and superior light performance can often appear more vibrant than a larger stone with weaker proportions or synthetic characteristics. Trusted jewellers prioritise this balance to deliver enduring beauty and long-term value.

Cut: The Foundation of Brilliance

Cut plays the biggest role in how a diamond looks to the eye. It determines how light enters, reflects within, and exits the diamond. A well-cut natural diamond appears lively, bright, and full of sparkle.

A superior cut reveals:

Brightness, or the return of white light
Fire, the colourful flashes you see when light disperses
Scintillation, the sparkle created when the diamond moves

Even diamonds with high carat weight can look dull if the cut is poor, which is why cut is often considered the most important of the 4Cs.

Clarity: Nature’s Unique Signature

Clarity refers to natural inclusions formed during the diamond’s creation process. These tiny characteristics are like a diamond’s fingerprint—no two are ever the same. Diamonds are graded from Flawless (F) to Included (I) based on the visibility of these inclusions.

Most jewellery-quality diamonds fall within this scale, and many buyers prefer diamonds whose inclusions are not visible to the naked eye, allowing them to enjoy both beauty and value. These natural features also serve as proof of a diamond’s authenticity.

Colour: Subtle Differences That Matter

Diamond colour is graded on a scale from colourless to light yellow. The less colour present, the rarer the diamond appears. However, many near-colourless diamonds look equally beautiful to the naked eye and offer excellent value.

Colourless (D–F) diamonds appear crisp and bright
Near Colourless (G–J) diamonds offer a balance of beauty and affordability
Faint Yellow (K–M) diamonds have a warmer tone

Choosing the right colour also depends on the jewellery setting, as metal tones can enhance or soften the diamond’s appearance.

Carat: Understanding Weight, Not Just Size

Carat measures a diamond’s weight, with one carat equal to 0.20 grams. While larger diamonds require greater investment, carat alone does not define beauty or brilliance. A well-cut smaller diamond can often appear larger than a heavier diamond with poor proportions. Understanding carat in relation to the other Cs helps buyers make smarter, more satisfying choices.

Insist on Certification and Transparency

Certification provides assurance that a diamond has been professionally evaluated for quality and authenticity. Transparent grading and responsible sourcing help buyers understand exactly what they are investing in. Tanishq’s commitment to certification and transparency ensures peace of mind with every natural diamond purchase.

Choose Ethical and Responsible Luxury

Today’s luxury consumers value integrity as much as beauty. Supported by the Natural Diamond Council, natural diamonds contribute to responsible mining practices, community development, and sustainable livelihoods. Choosing ethically sourced natural diamonds adds deeper meaning and purpose to your jewellery.

Seek Expert Guidance

Buying a natural diamond is a personal journey, and expert guidance can make all the difference. Consulting trusted jewellers like Tanishq helps buyers understand fine details, compare options, and choose a diamond that balances beauty, authenticity, and long-term value. Choosing a natural diamond is about more than sparkle—it is about knowledge, trust, and emotion. Guided by the Natural Diamond Council’s commitment to education and Tanishq’s legacy of craftsmanship and transparency, every natural diamond becomes a meaningful expression of timeless luxury.

Get Your Diamonds Checked at the Diamond Expertise Centre

For added reassurance, customers can get their diamonds checked at the Diamond Expertise Centre, created in collaboration between Tanishq and De Beers. Combining advanced detection technology with the expertise of trained gemologists, the centre enables customers to accurately identify natural diamonds and understand the science behind their selection. Through transparent, hands-on evaluation, customers gain deeper insight into their diamond’s authenticity, quality, and light performance—empowering them with knowledge, confidence, and complete peace of mind throughout the buying journey.

Let Diamond Science Guide Your Decision

One of the most reliable ways to choose a natural diamond is through transparent, science-backed evaluation rather than visual appeal alone. At the Tanishq’s Diamond Expertise Centre, created by Tanishq in collaboration with De Beers, customers gain a clear understanding of what they are buying through expert guidance—prioritising proof over promise. Through guided walkthroughs and hands-on evaluations, customers experience how advanced diagnostic tools—Lightscope, SynthDetect, Hearts & Arrows Viewer, Girdle Marking Viewer, and Inclusion Viewer—work together to assess light performance, verify natural origin, study symmetry, and examine inclusions and laser markings. By making diamond science transparent and interactive, the centre empowers customers to make informed choices with clarity and confidence, reinforcing trust at every step of the natural diamond journey.

True Rarity Can’t Be Replicated

Natural diamonds are precious not just for their beauty, but for their rarity and the extraordinary journey that brings them to life. Formed deep within the earth over billions of years, no two natural diamonds are ever the same—each carries its own unique character, inclusions, and story shaped by time and nature. This inherent rarity gives natural diamonds an enduring emotional and intrinsic value that goes beyond trends or technology. Choosing a natural diamond is a choice rooted in authenticity, permanence, and legacy—a symbol meant to be cherished today and passed on for generations to come.

Think Beyond Trends

While jewellery trends evolve over time, natural diamonds remain timeless. Classic solitaires, elegant earrings, and versatile diamond necklaces continue to be relevant year after year. These pieces are not just fashion statements—they are heirlooms that carry stories across generations.

Choosing a natural diamond is ultimately a decision rooted in thoughtfulness, trust, and enduring value. It is about recognising the rare journey of a stone formed by nature, understanding its science-backed authenticity, and selecting a piece that resonates with personal meaning rather than passing trends. Guided by transparency, expert insight, and a commitment to responsible luxury, a natural diamond becomes more than jewellery, it becomes a lasting symbol of life’s most meaningful moments, cherished today and preserved for generations to come.