National News
Jewellery Exports Made Easier: GJEPC Teams Up with Delhi Customs for Hand-Carry Reforms”
The Gem & Jewellery Export Promotion Council (GJEPC) convened a key meeting with senior Customs officials in New Delhi on 6 May to discuss and finalise draft Standard Operating Procedures (SOPs) aimed at simplifying the hand-carriage process for import and export shipments in the jewellery sector.
The meeting, held at the office of the Chief Commissioner of Customs, focused on addressing logistical challenges and enhancing procedural efficiency for exporters hand-carrying jewellery for international exhibitions and business purposes.
Mr. Antarpal Singh Sawhney, Regional Chairman – North, GJEPC, led the discussion on behalf of the exporting community, highlighting persistent issues related to the deposit and release of hand-carry jewellery shipments at the Passenger Cargo Wing (PCW), Celebi Cargo. He emphasised the need for a smoother, more transparent process to support the sector’s global outreach.
High-level Customs officials, including the Commissioner and Principal Commissioner of Customs (ACC Exports) and the Commissioner (Airport Imports), took part in the discussion. From GJEPC, Mr. Anil Sankhwal, Convener of the Studded Jewellery Panel; Mr. K.K. Duggal, Director – Policy; and Mr. Sanjeev Bhatia, Regional Director – North, were also present.
The meeting marked a constructive step toward implementing streamlined procedures that would ease compliance and encourage greater participation of Indian jewellery exporters in international markets.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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